When evaluating contact center solutions for your business, it’s important to do your research and match available product features to your specific needs — current and future.
There isn’t a one-size-fits-all contact center provider, but some options are more flexible than others.
Perhaps you’ve heard good things about Aircall and RingCentral but aren’t sure which one is the best fit. Here, we’ll break down the features each service provider offers to help you make an informed decision that best suits your business needs.
Let’s dive in and explore their pros and cons and see how they stack up against an alternative contact center platform like Nextiva.
Aircall vs. RingCentral: The Pros
Both Aircall and RingCentral bring a compelling feature set to the table, catering to diverse business needs. Let’s examine their standout advantages.
Pros of Aircall
Aircall has gained popularity as a business communications and call center software solution thanks to its user-friendly design and versatile feature set.
Its key advantages include:
Simplicity and flexibility: Aircall is widely praised for its ease of use and adaptability to various business requirements. Its intuitive interface streamlines navigation and enhances usability for agents and administrators.
Over 100 integrations: Aircall boasts extensive collaboration features with popular business tools, from CRMs to helpdesks, ensuring seamless workflows and data synchronization across platforms.
Advanced analytics: Aircall provides detailed insights into call handling and agent performance metrics, empowering businesses to optimize operations and drive productivity improvements.
Comprehensive call center tools: Aircall offers a robust feature set, including customizable interactive voice response (IVR) menus, call queuing, tagging, call whispering, and real-time call center analytics to enhance team efficiency and customer satisfaction.
Minimal setup and dedicated support: Aircall’s strengths include an easy onboarding process with minimal setup requirements complemented by dedicated account managers who provide personalized support.
Pros of RingCentral
While Aircall focuses on core contact center capabilities, RingCentral distinguishes itself as a comprehensive unified communications platform.
Its strengths include:
Comprehensive UCaaS features: RingCentral offers excellent unified communications as a service (UCaaS) offerings and provides a comprehensive suite of tools for document sharing, team messaging, and high-definition voice calls.
Extensive integrations: With support for over 200 platforms and API access for custom integrations, RingCentral seamlessly blends into a company’s existing technology stack.
Seamless video conferencing: RingCentral supports enterprise-level virtual meetings with a wide range of video conferencing capabilities, ensuring high-quality audio and video experiences.
Both Aircall and RingCentral offer compelling solutions tailored to the diverse needs of modern businesses. However, it’s essential to consider potential drawbacks.
While each phone system has some compelling advantages, they each have some drawbacks.
Cons of Aircall
Despite the strengths we just discussed, some users look for alternatives to Aircall because of its drawbacks.
Common Aircall complaints include the following:
Aircall has a slight learning curve, as new users may initially find the call log system confusing.
Aircall’s customization options are limited, report some users, particularly when it comes to tailoring features to their business processes.
Numerous Aircall users have reported inconsistent call quality, including dropped calls and poor clarity. In fact, many contact center platforms have this problem, which can negatively affect your customer communications. Using an analytics tool, such as Nextiva Voice Analytics, can give you an instant overview of your call quality.
As businesses grow or their needs evolve, they may find Aircall lacks some of the advanced features found in more comprehensive UCaaS platforms, such as those offered by Nextiva.
Common RingCentral complaints include the following:
While RingCentral offers a robust set of features, smaller businesses or those with strict budgetary constraints may need to consider its higher pricing. These businesses might benefit from a scalable price structure, such as that offered by Nextiva.
Some user reviews have reported user experience issues, such as delays between dialing and the information being displayed on their computers, which impacts call handling efficiency.
Frequent software update notifications have also been mentioned as a minor inconvenience, potentially disrupting workflows.
Aircall & Ringcentral vs. Nextiva
Having discussed the strengths and limitations of Aircall and RingCentral, we should consider how these two popular choices compare to a third option, one with all the strengths but none of the limitations — Nextiva.
Here’s a comparison chart for all three solutions to make it easy to review features and see which is best:
Feature
Nextiva
RingCentral
Aircall
Monthly price(20–99 users)
Starts at $18.95 per user
Starts at $20.00 per user
Starts at $30.00 per user
Ease of use (G2)
8.7 out of 10
8.3 out of 10
9.0 out of 10
Ease of setup (G2)
8.3 out of 10
7.5 out of 10
–
Quality of support (G2)
9.0 out of 10
7.7 out of 10
9.0 out of 10
Video conferencing
Up to 250 participants per meeting
Up to 100 participants per meeting
5 participants per conversation
Communication channels
Voice, SMS, video conferencing, team messaging, internet fax, social media, voicemail
Voice, SMS, video conferencing, team messaging, internet fax, voicemail
Voice, email, web chat, MMS, SMS, team messaging, voicemail
Annual discount
Yes, approximately 27%.
Yes, approximately 33%.
Yes, approximately 25%.
Reliability
99.999% uptime
99.999% uptime
99.95% uptime
Unlimited online fax
Included on all plans
Available on Advanced and Ultra plans
N/A
Included monthly toll-free minutes
1,500+
100
Unlimited within the US and Canada*
Screen pops
Advanced: caller ID and multiple fields
Basic: caller ID
Customer details and relevant call context
Customer support
24/7 email, chat, and phone support
Phone and live chat support
Email, phone, and non-personalized onboarding sessions
Features
Aircall offers many call center tools and easy integrations, but it falls short of being a comprehensive solution for large businesses with mature needs. While RingCentral is an extensive UCaaS platform, its higher cost — with potential call quality and user experience issues — makes it a tough choice.
Nextiva, on the other hand, delivers comprehensive features for businesses of all sizes, maintaining high quality and an exceptional user experience. From advanced call routing and IVR systems to seamless CRM integrations and video conferencing capabilities, Nextiva provides a one-stop shop for all your business phone system needs.
Reliability
Aircall users have reported occasional call quality issues and challenges with integrations. Similarly, RingCentral users have expressed concerns about software updates and delays between dialing and information display.
In contrast, Nextiva excels in reliability and user satisfaction, consistently earning high praise for call quality and ease of use. Its robust infrastructure ensures minimal downtime and seamless communication even during high call volume periods.
Support
Where Aircall’s support receives mixed reviews, and RingCentral users experience challenges receiving timely support, Nextiva stands out for exceptional customer service. With a dedicated team of experts available 24/7, Nextiva ensures quick issue resolution and maintains high customer satisfaction rates.
Scalability
Aircall and RingCentral are scalable solutions, but as businesses grow, these platforms may present challenges, or customers may incur additional costs to accommodate evolving requirements.
Nextiva shines in its scalability. It is designed from the ground up to effortlessly grow with businesses of all sizes. Its robust infrastructure and flexible pricing plans ensure a seamless transition as your communication needs expand, backed by reliable service and unwavering support.
You Get It all With Nextiva
While Aircall and RingCentral are solid solutions with their own strengths, Nextiva builds upon their weak spots by offering its customers a complete UCaaS and VoIP solution with exceptional functionality, key features, and excellent customer support when needed.
With Nextiva, you get a feature-rich contact center platform that includes powerful tools like:
Advanced call routing: Ensures optimal call management and directs calls to the right agent or department, thus reducing wait times, improving customer satisfaction, and ultimately leading to loyal, profitable customers.
IVR: Customize your phone menus and greetings to provide callers a professional, automated experience.
Call recording, call monitoring, and whisper coaching: Enhance agent training and quality assurance by allowing supervisors to listen in on calls and provide real-time coaching.
CRM integrations: Seamlessly connect your contact center with popular CRM platforms like Salesforce, HubSpot, and Zendesk to ensure customer data is always at your agents’ fingertips.
Video conferencing and screen sharing: Facilitate remote collaboration and virtual meetings with high-quality video and screen-sharing capabilities.
Nextiva’s reliable infrastructure and dedicated customer support teams ensure your communication needs are always met no matter how rapidly your business grows.
Whether you’re a startup, a small business, or an enterprise-level organization, Nextiva provides a scalable, feature-rich, user-friendly solution that streamlines your communications and enhances customer experiences.
While Aircall and RingCentral offer compelling features, Nextiva’s comprehensive approach, exceptional reliability, and outstanding customer support make it the best choice for businesses seeking a truly unified communications platform.
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Danny Grainger is a seasoned copywriter who specializes in helping brands build awareness and effectively communicate their value to both businesses and clients. With a focus on business marketing, advertising, and SaaS, he has a knack for translating the intrinsic worth of products and services into compelling narratives.
Genesys and NICE are two of the most popular contact center solutions on the market. But how do they stack up against each other?
Depending on the size of your business and your budget, one might be a better option than the other: Do you need advanced integrations? Do you need a cloud-based service?
Let’s compare their features, pricing plans, and capabilities to see which contact center software comes out on top. As a third option, we’ll also discuss how Nextiva measures up to these platforms.
NICE CXone vs. Genesys Cloud CX: The Pros
Let’s take a quick look at the key benefits of each platform.
Pros of NICE
NICE is a leader in AI-powered self-service and human agent–assisted contact center platforms.
1. Omnichannel customer engagement
NICE serves as an all-in-one contact center software to deliver omnichannel customer experiences. It integrates over 30 digital channels, including email, live chat, social media, and mobile apps.
This allows you to coordinate customer interactions from one central platform. Things are less likely to slip through the cracks this way, and you’ll get 360-degree data to personalize inbound and outbound interactions throughout the customer journey.
2. Extensive features
NICE offers robust features, such as advanced call routing, interactive voice response (IVR), and advanced analytics, to boost your contact center’s efficiency.
For example, you can set up NICE to route customer calls to the best-fit agent using skills-based criteria. This reduces wait times and eliminates the hassle of manually assigning calls to agents.
3. AI integrations
Keeping up with the latest technological advancements, NICE integrates AI into different contact center functions for a more efficient workflow. Specifically, it offers AI-powered virtual assistants and employee virtual attendants to automate customer service and improve agent performance.
Pros of Genesys
Genesys offers a robust customer experience platform, combining several digital channels in one app.
1. Intuitive user interface
Several customer reviews suggest that Genesys Cloud CX has a sleek interface that’s easy to understand and navigate. This makes agent onboarding a breeze on the platform.
The platform offers extensive AI tools for automation, including predictive engagement, routing, scheduling, workforce management, and outbound campaigns. It also has advanced features for self-service through IVR, voicebots, and chatbots.
3. Open cloud-based contact center
Rather than relying on traditional on-premises infrastructure, Genesys uses cloud computing to handle customer interactions across various channels, such as phone calls, emails, chats, social media, and more.
This has several benefits. First, your agents can access the contact center from anywhere with an internet connection, allowing them to work from different locations. Cloud contact centers also offer built-in redundancy and data backups, reducing the risk of downtime due to hardware failures or natural disasters.
Here’s why users might start looking for an alternative to NICE and Genesys.
Cons of NICE CXone
Some of the challenges users face with NICE include:
Cost: User reviews suggest that pricing can be an issue for NICE customers. The platform’s cheapest plan costs $71 per user per month. So, if you have a mid-sized call center with 200 agents, you’ll spend $14,200 per month, not including ad-hoc costs like set-up fees and annual recurring charges. This makes the annual cost of running your contact center very high.
Poor user experience: NICE’s user experience isn’t the best on the market. Some users find it difficult to navigate through the platform due to its complex user interface. It also has limited integration capabilities. Although it is compatible with multiple CRM tools, it doesn’t integrate with third-party systems like customer data platforms.
Some of the drawbacks users face with Genesys include:
Poor user interface: While the agent interface is generally well-liked, some aspects of the platform are less intuitive. Take, for example, the email client. It sometimes blocks valuable information, which can be frustrating for agents who need to refer to hidden information while speaking to a customer.
Limited capabilities: While Genesys offers many features, some of them aren’t fully developed, limiting users’ actual capabilities on the platform. For example, its reporting feature is missing key functionalities like the longest wait time, unlimited rows for historical data, and customization options.
Now that you have a good idea of the strengths and weaknesses of NICE and Genesys, let’s look at how Nextiva compares.
Feature
NICE
Genesys
Nextiva
Plan
Core
Digital + Voice
Professional
Monthly price
$169+
$115+
$119+
Restrictions
Dated user interface
Long implementation times
Doesn’t support every type of social media
Key features
AI-powered self-service Forecasting and scheduling simulation
Complex deployment specialists In-house professional services
UCaaS integration Simple implementation Built-in AI
Customer rating (G2)
4.3 out of 5 (1,617 reviews)
4.3 out of 5 (1,311 reviews)
4.5 out of 5 (3,100 reviews)
Best for
AI-ready organizations
Large businesses with complex requirements
Sales, service, and support teams of all sizes
1. Pricing
NICE and Genesys target larger enterprises with higher prices per feature, so costs quickly rack up for smaller businesses.
Nextiva, on the other hand, offers competitive, transparent pricing that scales with features and users, making it more accessible to a range of businesses.
Say you’re a small business with 20 agents. If you opt for Nextiva’s Essential plan, you’ll only pay $18.95 per user per month (billed annually) to access core contact center capabilities like toll-free numbers and voicemail. This is a steal compared to NICE’s cheapest plan, which costs $71 per agent per month.
2. Ease of use and integrations
You don’t need advanced technical skills to deploy and work with Nextiva because it’s easy to use.
“I love that Nextiva’s administrator portal is so easy to use. You can make changes on your own with ease if you feel comfortable. The system we used before Nextiva required a lot of calling in, and we couldn’t make many changes ourselves.”
Genesys, on the other hand, can be complex and has a significant learning curve. Users often require lengthy training sessions to grasp the tool’s core features and use it independently.
Nextiva also has a robust third-party ecosystem comprising numerous apps you already use for your business. For example, it integrates with CRM software like Salesforce, allowing you to deliver real-time customer data to contact center agents for personalized communication.
3. Scalability
Nextiva scales quickly to match your changing business needs. Let’s say you started with the Essential plan for 20 agents, but your contact center has now grown to 50 agents.
In that case, you can pay for more seats on your plan and enjoy a discount per agent (the more seats you purchase, the less you pay). You can also upgrade to the Professional or Enterpriseplans to access advanced contact center features like a multi-level auto attendant and voicemail transcriptions.
4. Customer support
Nextiva is known for its excellent customer support and extensive resources, effectively catering to businesses of all sizes. Its support team is available via phone, email, and an in-app chat. The company also provides a comprehensive knowledge base with self-service resources to troubleshoot issues independently.
But don’t just take their word for it. See what one of users have to say:
“It is very quick and easy to get in touch with the customer support team at Nextiva. I had an issue with one of the new desktop phones I set up in my office, so I called Nextiva, and they fixed the issue within 15 minutes. The service rep I spoke with, Dillon, was very friendly, courteous, and knowledgeable about how to address our problem.”
5. Product offerings
Nextiva provides a comprehensive suite of straightforward and adaptable communication solutions, making it a well-rounded choice. From VoIP and SIP trunking to intelligent cloud contact center capabilities, you get everything you need for omnichannel engagement to deliver top-notch customer experiences.
Make the Switch: Get It all With Nextiva
NICE and Genesys are both solid contact center solutions. But when you weigh their features, usability, and pricing against Nextiva’s offerings, the winner is clear.
What makes Nextiva stand out is its affordable plans, which cater to businesses of all sizes, ease of integration, and stellar customer support.
Elevate your CX standards.
Nextiva’s contact center solution delivers the ultimate customer experience and boosts agent productivity.
Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.
Choosing a contact center solution for a business requires a ton of research, especially in the late stages of narrowing down your choices. Amped-up marketing makes solutions appear almost similar until you dive a little deeper.
When you’re comparing RingCentral vs. Five9, you can focus on a few areas to make your decision easier. Here, we will highlight these areas and compare the platforms in detail to uncover the pros and cons of each.
We’ll also take a look at how Nextiva stacks up against these two popular contact center solutions.
RingCentral vs. Five9: Comparing the Benefits
Let’s explore RingCentral and Five9 and their respective strengths according to our research and the customer feedback we found online.
RingCentral: The pros
Established in 1999, RingCentral allows teams and businesses to connect anytime, anywhere, and from any device. Its benefits for users are listed below:
Outbound calling
RingCentral’s outbound calling features include progressive, predictive, and preview dialers to boost agent productivity and reduce manual dialing. Intelligent call suppression makes real-time adjustments to the dialing list when a customer takes action, which could be completing their payment or submitting a do-not-call request.
RingCentral allows admins to reserve customers for a specific agent using agent filtering. Simply ensure that you have an updated lead list to compile, upload, and assign to different outbound calling campaigns. You can enable this at a dial group level.
Omnichannel features
RingCentral routes customer queries across various channels, including emails, SMSs, social media, voicemail, and live chats. Incoming calls are sent to interactive voice response (IVR) to determine customers’ concerns. For example, when you hear, “press 1 for account details,” that’s an IVR in action.
The automatic call distributor then queues inbound calls based on the IVR response and the agents’ expertise and experience. You can configure omnichannel routing based on an agent’s availability, capacity, and custom routing strategies.
Analytics and reporting
RingCentral offers detailed analytics, including speech, text, and predictive analytics to show what’s happening in real time. These reports allow businesses to identify and troubleshoot urgent issues, reducing overall ticket volume and time-to-resolution through alerting and quality scoring.
RingCentral’s reports highlight historical patterns and workflows, making it easier for businesses to recognize bottlenecks and gain insights into customer journeys. The reports cover a global system’s health, network, endpoints, rooms, and devices.
Integration across platforms
RingCentral integrates with over 300 business applications, including Google WorkSpace, Microsoft Teams, Slack, and popular CRMs like HubSpot and Salesforce. It adds communication workflows to the tools businesses use daily through APIs to increase productivity.
The automation speeds up the sales cycle and ensures you get insights into every call. Integrations bring admin and operational processes together on the customer support front to improve your company’s support delivery.
Five9: The pros
Two years after RingCentral’s inception in 1999, Five9 arrived, offering a competitive cloud-based contact center solution. Here’s what customers like about the platform.
Outbound calling
The platform’s predictive dialer automates outbound dialing, saving agents time. It calculates how many calls to dial, considering the connection rates, real-time data, and historical agent statistics. It allows a progressive dialer to place calls based on agent availability so you can see the order in which your agents will work on calls.
This is done in compliance with the Telephone Consumer Protection Act, which prevents any automated dialing that is not compliant with the regulations.
Omnichannel features
Five9 allows organizations to engage with customers across multiple channels, including voice, email, SMS, web chat, video, social messaging apps, and more, from a single desktop. This helps increase customer satisfaction while simultaneously reducing agent effort.
It also offers self-service and gathers customer intent over a call with speech-enabled IVA or on a mobile device with visual IVR.
Analytics and reporting
Five9 offers comprehensive, real-time call center analytics and reporting tools. It provides over 120 pre-made reporting templates and custom analytic parameters. You can use data visualization and drill-down capabilities to gain insights and make data-driven decisions.
The interaction analytics feature uses natural language processing to process conversation insights. This feature works with 28 different languages, helping you analyze sentiments in your customer’s language.
Integrations
Five9 seamlessly integrates with leading CRM software such as Salesforce, ServiceNow, Oracle, and Zendesk. These integrations help companies deliver a remarkable customer experience while increasing agent productivity.
Such integrations help agents work seamlessly across apps without endlessly switching platforms.
While both platforms have some of the best features and benefits available, they also have shortcomings.
RingCentral: The cons
Although the RingCentral contact center solution offers a range of features, there are some cons that you should look out for, including:
Complexity: While RingCentral’s interface may look relatively easy to use, it’s easy to get lost between several submenus and widgets. This makes it tricky to find the page you’re looking for. The wide range of features can also overwhelm smaller teams with limited IT support.
Pricing: The basic RingCentral plan is reasonably priced, but it excludes many essential features, such as 24/7 support, unlimited audio conferencing, and integrations. With its comprehensive features, the premium plan comes with a hefty price tag, making it unaffordable for many small and medium businesses.
Integration: Despite its 300+ integrations, some users have reported difficulties setting up and customizing these integrations for their existing workflows. Some have also experienced below-par customer service while dealing with the RingCentral team.
Five9: The cons
Below are some of Five9’s notable cons. Consider these when choosing a contact center solution for your business.
Steep learning curve: Five9’s user interface is comparatively easy and intuitive, unlike RingCentral’s. However, the more advanced features often require more detailed and in-depth training to get agents up to speed. This makes it more challenging to train new users or teams with limited contact center software experience.
Cost: Like RingCentral, Five9’s premium features, such as analytics capabilities, come with a hefty price tag. Their Core and Digital plans require businesses to choose between voice and digital, and companies must pay more for the omnichannel solution.
Technical issues: Businesses using Five9 occasionally report technical glitches and reliability issues that affect their call quality and system performance. Also, due to its complexity, setting up Five9 for businesses can require a significant time investment.
Exploring a Third Option: RingCentral vs. Five9 vs. Nextiva
Nextiva entered the market in 2006, offering a more competitive contact center solution than RingCentral and Five9. Below are some features and capabilities that make Nextiva a preferred solution for users:
Feature
Nextiva
RingCentral
Five9
Monthly price (20–99 users)
Starts at $18.95 per user
Starts at $20.00 per user
Starts at $175 per month
Ease of use (G2)
8.7 out of 10
8.4 out of 10
8.4 out of 10
Ease of setup (G2)
8.3 out of 10
7.7 out of 10
7.8 out of 10
Quality of support (G2)
9.0 out of 10
7.8 out of 10
8.4 out of 10
Communication channels
Voice, text messaging (SMS), video conferencing, team messaging, internet fax, social media, voicemail
Voice, text messaging (SMS), video conferencing, team messaging, internet fax, voicemail
Chat, voice, email, SMS/MMS, social messaging
Reliability
99.999% uptime
99.999% uptime
99.994% uptime
Unlimited online fax
Included on all plans
Available on Advanced and Ultra plans
Includes fax as one of the channels
Mobile app
iOS and Android apps with full-featured calling, messaging, and video conferencing capabilities
iOS and Android apps with calling, messaging, and video conferencing. Some advanced features may be limited on mobile compared to the desktop app
iOS and Android apps with visual IVR and visual customer surveys
Integrations
Outlook and Google Contacts; additional integrations based on tier
Available based on tier
CRM and UCaaS integrations available
Customer support
24/7 email, chat, phone support
Phone support and live chat
24/7 via phone or email
Comprehensive suite
Nextiva offers businesses a one-stop shop for managing customer communication. It streamlines your VoIP phone system, CRM, and customer experience management to deliver a complete solution to customer-facing teams. This way, teams avoid the complexities of navigating fragmented and siloed applications.
User-friendly interface
RingCentral and Five9 make it challenging for businesses with comparatively less extensive IT support to adopt and use the solution.
However, Nextiva provides a user-friendly and intuitive interface, making it easier for the customer-facing team to ramp up quickly and focus more on delivering a better customer experience. It’s also easy to set up and implement, making it less hassle for admins.
Exceptional customer support
Nextiva’s support teams are available 24/7 to offer decent customer support. Whether you have an issue setting up your system or a feature-related query, you can ping Nextiva’s support anytime for quick resolution.
Nextiva stands for exceptional customer service, empowering businesses to support their customers promptly and efficiently.
Competitive pricing
Unlike other options, Nextiva’s pricing is cost-conscious. It offers advanced features like auto dialer, call recording, call routing, and analytics, and when paired with its affordability, it supports businesses of all sizes. The solution eliminates expensive hardware or heavy maintenance and provides a cloud contact center solution. It can be highly cost-effective for diverse business needs.
Reliability and scalability
Nextiva offers a reliable service that you can scale as your business grows and its communication needs evolve.
The solution promises a 99.999% uptime to help enterprises always be approachable to their customers. The platform updates real-time network status, so if there are any system performance issues, you’ll instantly receive notifications.
Nextiva also delivers a broad knowledge base and FAQs to support self-service users facing difficulties or confusion.
Verdict: Add Nextiva to Your Contact Center Shortlist
RingCX and Five9 offer competitive call center software and have their strengths. However, if you’re looking for more functionality, ease of use, and support at a lower cost, Nextiva is the best choice.
We’ll bottom line it for you:
Fact: Nextiva has higher customer satisfaction than RingCentral and Five9 (G2)
Fact: Nextiva is the best-rated contact center infrastructure solution (G2)
Fact: More users recommend Nextiva over RingCentral or Five9 (Gartner Peer Insights)
That’s why we consistently receive an overall higher rating than RingCentral or Five9:
Nextiva offers a holistic and integrated communication solution for businesses of all sizes. It is easier for admins to set up and customer-facing teams to use, making it a go-to contact center solution for top brands.
Raise your CX standards.
Nextiva’s contact center solution makes it easy to deliver exceptional service and boost agent productivity.
Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.
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Dialpad offers a sleek interface, AI voice smarts, and a range of calling and conferencing features — all designed to streamline omnichannel communication.
It’s a popular choice for businesses seeking a unified phone system and AI contact center solutions. But is it really the best deal for what it provides?
We’ll dissect Dialpad’s pricing plans, uncover its strengths and weaknesses, and see how it stacks up against a competitor like Nextiva. This way, you can decide if Dialpad offers the best value for your communication needs.
What Is Dialpad?
Dialpad is an AI-powered cloud communication platform offering a unified communications hub and features like VoIP calls, text messaging, video conferencing, team chat, voicemail transcription, and more.
One of the key aspects of Dialpad is its focus on artificial intelligence for an enhanced customer experience.
Dialpad AI offers features like call transcription, AI summaries of customer interactions, sentiment analysis, real-time coaching for calls, and AI sales tools. These features automate tasks and equip businesses with intelligent insights.
Dialpad Pricing & Plans
Dialpad offers a range of communication solutions to meet the needs of any business size. Here’s a breakdown of its three main business communication plans:
1. Standard plan (for small teams)
Dialpad’s Standard plan costs $15 per user per month and provides a basic assortment of business phone system features. Each user gets one local business phone number and can be licensed with a minimum of one seat and a maximum of one office.
Among the Standard plan’s features are:
Unlimited calling within the US and Canada
Visual voicemail
Real-time analytics and reporting
Google Workspace and Microsoft 365 integrations
SMS, MMS, and team messaging
Meetings with up to 10 participants
Business phone numbers (per user): 1 local number
Maximum meeting duration of 5 hours per meeting
Up to 3 office locations
Limitations: Support is limited to web and chat channels; phone support is not available. Users can only have one local business phone number. This plan lacks advanced call routing features and CRM integrations.
2. Pro plan (for growing businesses)
For businesses looking for more advanced features, Dialpad’s Pro plan is available at $25 per user per month. This includes all the features from the Standard plan while adding new features and increasing certain limits.
For example, departments and ring groups are increased to a maximum of 25 users, and the office maximum is increased from one to 10 (although the seat minimum is also increased to three).
Pro plan features include all features of the standard plan, plus:
CRM integrations
Microsoft Teams integration
10 office locations
Additional local or international numbers
Open APIs & webhooks
Global SMS capabilities
25 ring groups (departments)
Call recording
Limitations: While offering more features, the Pro plan still has limitations on the number of users per department/ring group (capped at 25) and maximum office locations (up to 10). A dedicated support number is also missing.
3. Enterprise plan (for large organizations)
Finally, there’s Dialpad’s Enterprise plan. As the name suggests, it’s designed for large enterprises that need a communications solution for many employees. While it requires a minimum of 100 seats, it can be used across an unlimited number of office locations.
Notably, the pricing plan for Enterprise is not disclosed, so interested businesses must reach out directly to see what it will cost their organization.
The Enterprise plan includes all the features in the Standard and Pro plans while adding:
Unlimited ring groups (departments)
Dial-by-extension
Integrations with more apps and tools, including Microsoft Teams, Hubspot, and ServiceNow
Advanced messaging and meeting features
Premium support with a dedicated account manager, direct access to tier 2 support, and faster support response times than lower tiers
Limitations: The meeting limit is capped at 10 participants. Due to the custom nature of the plan, pricing details, and specific feature availability require contacting Dialpad directly.
Common features across plans
Some elements of Dialpad’s offerings are accessible on all plans, including certain calling and messaging features, security compliance, and chat support.
For users interested in messaging, these features include:
SMS, MMS, and team messaging
Audio chat rooms
Topic-based team messaging and message threads
File sharing for Slack integration
For users who host or join many meetings, participants can join meetings from their desktop or via a mobile browser, while users in the US and Canada can also dial in. Other common meeting features include:
Unlimited meetings, with a maximum of 10 participants and a five-hour limit per meeting
Desktop and mobile screen sharing
Unlimited audio recordings
In-meeting chat
Meeting scheduling from Google Workspace or Microsoft 365 calendar
Additionally, Dialpad has certain security features and compliance levels that are universal across plans. These include:
User management and an admin portal
Single sign-on with Okta
HIPAA/BAA compliance
Locked meeting rooms
Finally, all Dialpad users can expect support via an online knowledge base and community forum, multilingual web- and chat-based support, and live support options. Keep in mind that live support is available 24/7 for Pro and Enterprise users only and is not available to Standard users on weekends.
Internet fax (eFax) is only available as an add-on, regardless of your plan. After the first 1,000 faxes each month, each additional fax will cost $0.10, so organizations that send virtual faxes will need to factor this into their budget.
Additional costs and savings on Dialpad plans:
Billing cycle: Annual billing offers a discount compared to the monthly rate.
Per-minute charges: International calls outside included minutes and premium services like toll-free numbers incur additional charges.
Toll-free numbers: Acquiring and maintaining toll-free numbers comes with extra costs on top of the base plan.
Free trial: Dialpad offers a free trial with limitations on features and user access.
Dialpad Pricing & Plans Compared To Competitors
While Dialpad is a strong communication solution, it’s worth considering competitor options to ensure the best fit for your business needs. Dialpad offers a variety of features, but its limitations in certain areas might lead you to explore alternatives.
For instance, some users report occasional call drops and connectivity issues. Additionally, features like 24/7 support and advanced integrations may require upgrading to a higher-tier plan.
Nextiva stands out as a compelling alternative to Dialpad with several advantages:
💰Pricing structure
Nextiva offers a tiered pricing structure with three main plans: Essential, Professional, and Enterprise. These plans are comparable to Dialpad’s plans and include features like unlimited calling within the US and Canada, free toll-free numbers, and SMS/MMS messaging, even in the basic plan.
Nextiva excels in offering a bundled UCaaS experience, meaning many features like video conferencing and voicemail-to-email are included under a single plan, unlike Dialpad where separate plans might be needed for some features.
A well-structured tier system with each plan progressively adding valuable features like video conferencing capabilities, advanced integrations, and call recording simplifies the value for you. You can choose the plan that best suits your needs without overpaying.
Essential
Pro
Enterprise
$18.95 per user per month
$22.95 per user per month
$32.95 per user per month
Unlimited calling in the US and Canada Free local and toll-free numbers (up to 1,500 toll-free minutes) Mobile SMS/MMS (up to 1,000 messages per user per month) Unlimited internet fax Voicemail-to-email notifications Integrations with Microsoft Outlook and Google Contacts Video calling (up to 45 minutes per meeting) 24/7 customer support
Everything in the Essential plan Unlimited conference calls (up to 40 participants) Unlimited video conferencing Screen sharing Multi-level auto attendant Mobile and desktop SMS/MMS Advanced integrations with popular CRM and customer-facing apps (including Salesforce and HubSpot) Up to 3,000 toll-free minutes
Everything in the Essential and Professional plans Unlimited participants in voice and video conferences Call recording Unlimited video conference recording Voicemail transcriptions Up to 12,500 toll-free minutes Single sign-on Integrations with Microsoft Teams More advanced integrations for CRM and customer-facing apps, and custom integration capability
☎️ Focus on customer service
All Nextiva plans include 24/7 customer support, ensuring you have assistance whenever needed. Dialpad’s basic plan only offers chat and web support, with 24/7 support reserved for higher tiers.
🖇 Strong integrations
Nextiva boasts a robust integration library, including popular CRM and customer-facing apps like Salesforce and HubSpot. This seamless integration streamlines workflow and enhances team collaboration.
🔐 Security and compliance
Nextiva prioritizes security with world-class network security practices and compliance with various standards like HIPAA. This is crucial for businesses handling sensitive information.
📈 Call quality and reliability
Nextiva leverages VoIP technology for exceptional call quality and reliability. This ensures clear communication and a positive experience for your customers and team members.
Business Phone System Feature Highlights
Both Dialpad and Nextiva offer helpful business communications features, but which are deserving of special attention? Let’s highlight some of the key features for each and see what stands out.
Dialpad
Key features of Dialpad’s plans include:
Unlimited calling for as many phone calls as needed within the service area
HD voice quality for clear communications
Call recording to help with maintaining records, training, and quality assurance
AI-powered analytics for real-time, data-driven insights
Multi-level auto attendant to direct calls through multiple levels of menu options
Salesforce integrations to streamline workflows between the phone system and CRM
24/7 customer support (or 24/5 customer support for the Standard plan)
Team collaboration tools, including team messaging and file sharing
Advanced IVR for pre-recording messages, text-to-speech technology, and a DTMF interface to efficiently assist callers
Call pop to display customer data before you answer a call, helping to make every user more effective
Advanced call routing to direct callers to the right department or team member every time
Auto attendant/virtual receptionist to greet callers and help them reach the right extension
Call analytics to monitor call quality, volume, and service-level performance
Call recording to assist with training and quality assurance (QA)
Mobile app to manage business communications on the go
24/7 customer support for all plans
World-classnetwork security, including ISO/IEC 27001, SOC 2, PCI, and HIPAA compliance
Expanded Comparison Table
How do Dialpad and Nextiva compare when they go head-to-head? See how their features compare in this handy chart:
Feature or Functionality
Nextiva Essential
Nextiva Enterprise
Dialpad Standard
Dialpad Enterprise
Monthly price (billed annually)
$18.95
$32.95
$15
Not disclosed
Unlimited voice and video calling (US and Canada)
✅
✅
✅
✅
Mobile apps (iOS and Android)
✅
✅
✅
✅
Video conference duration limit
45 min
45 min
5 hours
5 hours
Video conferencing participants
Unlimited
10
10
Video meeting recording
✅
✅
✅
✅
Meeting scheduling and calendar integrations
✅
✅
✅
✅
Team messaging
✅
✅
✅
✅
Voicemail to email
✅
✅
✅
✅
Toll-free numbers
✅
✅
✅
✅
Unlimited internet fax
✅
✅
Add-on
Add-on
Auto attendant
✅
✅
✅
✅
SMS/MMS
✅
✅
✅
Call recording
✅
✅
✅
Multi-level auto attendant
✅
✅
✅
Salesforce and HubSpot integrations
✅
✅
Call queues
✅
✅
Voicemail transcription
✅
✅
✅
Advanced analytics and reporting
✅
✅
Microsoft Teams integration
✅
✅
Single sign-on
✅
✅
✅
Nextiva prioritizes affordability, a bundled UCaaS experience, and a high volume of toll-free calls while Dialpad values cutting-edge AI features, mobile-centricity, and the possibility of advanced integrations tailored to your specific software.
Which Provider Is Right for Your Business?
Now that you understand what each provider offers, you can determine which is better for certain businesses based on their needs, size, and workforce.
Dialpad
Dialpad’s AI analytics and voice intelligence appeal to businesses looking for innovative tech solutions. Dialpad is designed with a mobile-centric workforce in mind, so it can accommodate salespeople, support agents, and consultants who predominantly work out of the office or in hybrid environments.
Global businesses, however, may find its lack of international calling a problem. Organizations with complex call center operations may find that Dialpad is not robust enough for their needs, and its limited scalability can be an issue for growing businesses.
Nextiva’s flexibility and scalability make it a fit for companies of all sizes, from small businesses to large enterprises. Customer-centric businesses can benefit from Nextiva’s strong CRM integration and customer service tools, which are exceptionally helpful for improving customer relationships and support.
Additionally, Nextiva’s suite of communication tools — including voice, video, and team messaging — provides a great solution for organizations looking to invest in unified communications.
Its robust mobile app and team collaboration tools also effectively support a distributed workforce, and it has a reputation for high reliability and uptime, which is great for businesses in which phone services are critical.
Plus, Nextiva’s own customer service is highly acclaimed and available at all times.
Overall
When you compare Dialpad and Nextiva, the latter has the edge for businesses looking for a robust, all-in-one communications platform with an emphasis on enhancing customer relationships and providing a seamless experience across channels.
Its features improve customer interactions and employee collaborations while providing valuable insights into your communications.
Nextiva caters to the needs of larger businesses with extensive customer service teams, sales teams, and contact centers. Growing businesses of all sizes will find that Nextiva is reliable and scalable.
See what your phone system is missing.
Level up your business communication. See why top brands use Nextiva to handle calls at scale.
Dialpad offers a feature-rich cloud communications platform with a variety of plans to suit different business needs. Let’s weigh its pros and cons.
Pros:
Transparent tiers: Dialpad has three well-defined plans (Standard, Pro, and Enterprise) with clear pricing structures.
Scalability: You can easily upgrade or downgrade plans as your business grows.
Competitive base price: The Standard plan at $15 per user per month is competitive with other VoIP providers.
Cons:
Limited features in base plan: The Standard plan lacks some advanced features like international calling and AI functionalities, which require upgrading to higher tiers.
Potential hidden fees: Be aware of add-on costs for features like conference room lines and additional phone numbers.
Enterprise-focused pricing: Higher tiers with advanced features can become expensive for small businesses.
Dialpad’s pricing can be a good fit for businesses that need a feature-rich cloud phone system with strong AI capabilities. However, it’s important to carefully consider your needs and factor in potential add-on costs before making a decision. It may not be ideal for small businesses that don’t need all the bells and whistles of AI capabilities and looking for a simplified solution.
When choosing Dialpad, ask yourself:
Do you need international calling or SMS capabilities?
How important are AI features like call coaching and transcriptions?
How many users and office locations do you have?
You can then determine if Dialpad’s pricing aligns with your budget and requirements. Don’t forget to compare Dialpad’s pricing with other VoIP providers like Nextiva to find the best fit for your business.
Considering Dialpad alternatives? Check these out.👇
Robert Pleasant is an experienced content writer, having begun his career as a freelancer for BCStrategies before moving on to work for several tech and unified communications companies, including ShoreTel and Dialpad. He currently works as a freelance writer, bringing his experience in UCaaS, CCaaS, and AI to news sites and blogs across the communications…
If you’ve just started a new business or plan to expand yours, one of the first steps you’ll take is to get a business phone number.
Those 10 digits help you close sales, talk to customers, and chat with your team. You’ll soon discover everything about getting a business phone number, its types, and the top features for your small business.
But first, why even get a business phone number?
Business Phone Number Benefits
A dedicated business phone number offers several advantages for small business owners.
Build a professional image – Maintain your brand’s trusted, professional appearance. You can provide a big business look without the complexity of one.
Increase privacy – Using a business phone number keeps your personal phone number private and separate from work-related phone calls.
Anticipate who’s calling – Answer the phone professionally instead of sending callers to your voicemail for incoming business calls. (“Hey, it’s Bob. You know what to do at the beep … [beep]”)
Enhance work-life balance – Keep your personal and business communications separate. This ultimately helps you prevent burnout in your personal and professional lives.
Improve brand recall – Some phone numbers are just easier to recognize. Look for repeating digits or numbers. A simple number is best if you advertise on TV, radio, or outdoor advertising.
Customize your caller ID – Project a consistent brand when you place calls. Instead of just your name that appears (or Unknown Caller), you can have your business name appear instead.
Claim your business phone number. And it's free.
Get your business phone, messages, video meetings, contact management and notes–integrated in ONE powerful app. FREE.
There are a handful of business phone numbers for different needs. Popular numbers include local, toll-free, vanity, and international numbers.
Local Phone Numbers
Local phone numbers are specific to a particular geographic location, making it easy for customers in the area to recognize and trust the number. These numbers help establish a local presence and may be more affordable than other options.
However, the drawback is that local numbers may not suit businesses targeting a nationwide audience. Also, people reject calls from unfamiliar locations, so choosing popular metropolitan areas for your business is wise.
Does the area code of my phone number have to match my business address?
No, the area code of your phone number does not have to match your business address. It is entirely up to you to choose the area code for your business phone number.
Toll-Free Phone Numbers
Toll-free phone numbers allow customers to call your business without being charged. These numbers are an excellent option for companies aiming to build a trustworthy national brand.
Fact: Toll-free phone numbers start with 800, 833, 844, 855, 866, 877, and 888, per the FCC.
The downside is that they can be more expensive than local numbers and may be harder to secure due to their popularity. While the number could be free, you are charged a reverse toll per minute. Nextiva includes 1,500+ toll-free minutes per month with its business phone plans.
Vanity Phone Numbers
Vanity phone numbers might be the perfect solution for those looking to make a lasting impression on their customers. These personalized and easy-to-remember numbers allow businesses to stand out and strengthen their brand identity.
A study by NumberBarn discovered that 85% of people remember a vanity number when mentioned in an ad. I bet you heard the jingle for these numbers playback in your head.
Virtual Phone Numbers
Virtual phone numbers operate entirely online, making them a flexible and cost-effective option for businesses of all sizes. They can be set up to forward calls to any device, providing increased mobility and accessibility for employees.
On the downside, virtual numbers will likely be reassigned to someone else if you don’t pay for them (like from a VoIP provider).
International Phone Numbers
International phone numbers allow your business to establish a presence in global markets by providing customers with a local number to call. This builds trust and credibility with international customers while saving them money on international long-distance calls.
The main drawback is the potential for higher costs associated with additional resources to manage international calls.
Signs You’re Ready for a Business Phone Number
Not sure if you need a business line? As a small business owner, here are nine signs you’re ready for a dedicated telephone number for your company:
Send business calls to your mobile phone’s voicemail
Worry about the purpose of an incoming call
Missed calls when your free business phone number was reassigned
Answer incoming customer calls unexpectedly
Need more integrations than what Google Voice offers
Unable to exchange text messages over your business landline
Want to route calls to your business line to other team members
No longer a solopreneur and now operate a small business
Don’t want customers to know your personal cell phone
The good news is you don’t need to change your phone number.
To get a new phone number, follow the steps below.
How to Get a Business Phone Number (3 Steps)
Let’s break down how to get a phone number for your business in three simple steps:
Choose a business phone number provider
Purchase your telephone number for your company
Assign your phone extension and set up optional features
1) Choose a Business Phone Provider
First and foremost, it’s crucial to find a phone service provider that understands the unique needs of small businesses. Look no further than Nextiva, the top business VoIP provider since 2006, trusted by over 100,000 companies.
With Nextiva, you’ll receive a dedicated business phone number and reliable service powered by Voice over Internet Protocol (VoIP). In simpler terms, you can make calls using your internet connection!
Tip: When you sign up for a line of service with Nextiva, you’ll get a free local phone number. Plus, each account comes with a complimentary toll-free phone number as well.
2) Pick Your Phone Number
After choosing a provider, you can select a local area code, toll-free number, or a vanity phone number for your business. (We’ll describe these in detail below!)
A good place to start is to obtain a local phone number where your company operates. You can port your existing numbers to the new provider without interruption if you already have business phone numbers. If your small business is growing, purchasing multiple phone numbers with the same prefix is helpful.
What are some popular area codes that I can choose from for my business phone number?
Some popular area codes that you can choose from for your business phone number include 202, 213, 267, 281, 302, 310, 330, 347, 404, 425, 510, 512, 630, 646, 703, 732, 805, 817, 818, 916, 925, and 949. These are just a few examples of the many area codes available for selection. You can also have multiple team members using a shared phone number.
Tip: If you’re already using a free business phone number from the likes of Google Voice or another service provider, you’re entitled to transfer the number to your new business phone system.
3) Assign Phone Extensions
With phone extensions, you can direct where incoming phone calls go. In most cases, phone extensions are for other users, such as employees — but not always.
For instance, a solopreneur could set up different departments like sales or support in their virtual phonesystem. This way, they’ll know the intent behind incoming calls and can serve them better.
Add or change extensions for different team members or departments when your business scales. This helps route incoming calls efficiently and ensures customers can quickly reach the right person or department.
Tip: Did you know that an individual phone number that can be dialed is known as a Direct Inward Dialing (DID) number? These DIDs are how people can call employees on their office phone lines.
Top Phone Features for Your Business
The best part of using a business phone service is the impressive number of features that come with it. Here are the top phone features Nextiva customers use for their businesses.
Call forwarding
Not in the office? No problem. Nextiva’s call forwarding makes it possible to receive your calls from the comfort of your home or cell phone.
Forward calls based on your business needs. Direct calls to any destination, including an extension, group, answering service, or simply a voicemail box. And do so automatically based on team availability, business hours, or holidays.
Custom greetings
Create your personalized greeting or ask Nextiva to set you up with a pre-recorded message. No need to hire additional voiceover talent — Nextiva has it.
A custom greeting on a VoIP phone system can enhance your business’s professional image, allowing you to establish a brand identity and provide essential information to callers before directing them to the appropriate department or individual.
Auto attendants
Let your customers choose an auto attendant who they want to speak to. This business phone system feature provides incoming callers with a menu of departments or instructions.
Businesses use auto attendants to level up their customer experience from when they call. And you can even connect them together, known as a multi-level auto attendant.
Desktop and mobile apps
One major feature is the free softphone to use your business phone number. Your team can place calls from any location, offering unparalleled flexibility and mobility for your business.
NextivaONE provides a wealth of advanced business features, such as team messaging, text messages, and video calls, that can significantly improve your company’s efficiency and productivity. It’s free on iOS and Android — and you can also download its desktop app!
Business text messaging
Connect with customers and partners with the convenience of SMS text messaging. Send and receive messages and pictures to communicate what words can’t. Send a quick reminder to appointments, order updates, and answer customer questions in mere seconds.
Unlike traditional phone service, you can do more than phone calls with Nextiva. Communicate with customers on your terms rather than your technology’s. And you won’t need a separate third-party texting app to do it.
In addition to your business phone number, you get access to a robust video meeting platform. Your team can collaborate with HD video quality along with seamless screen sharing.
Not feeling video ready? No problem. Hop on a quick audio conference call with your team, partners, and customers.
Call recording
Did you know you can record phone calls with your business phone number? Call recording lets you track conversations, monitor customer interactions, and ensure compliance with industry regulations.
With Nextiva, you can trigger automatic call recording or let your team start and stop a recorded call based on demand, depending on the nature of your business and customer conversations. There’s no extra equipment to worry about since it’s included with your cloud phone system.
Free online faxing
Online faxing eliminates the need for a physical fax machine, reducing costs and saving space. Many industries still rely on faxing — but you don’t need a costly analog phone line to send and receive faxes.
Nextiva provides a free online faxing service, allowing businesses to send and receive faxes without hardware or special equipment. This perk saves local businesses at least $20 monthly.
Voicemail transcription
Voicemail transcription lets you receive voicemail messages in your email or SMS text message. This way, you can check messages without having to listen to them.
This feature saves time, improves efficiency, and better manages messages. In addition, Nextiva attaches the audio message so you can listen to them without dialing into a voicemail box.
Virtual business phone numbers
A virtual business number allows businesses to establish a local or toll-free presence without a physical phone line. These VoIP numbers can be routed to any existing phone line, providing flexibility and cost savings.
Virtual business phone numbers can be easily changed or reassigned, making them a practical solution for growing businesses or those with a remote workforce. Expanding your local business in a new area? Setting up local phone numbers takes just minutes with Nextiva.
Anonymous call rejection
Anonymous call rejection allows businesses to block incoming calls from unknown or hidden numbers. This reduces unwanted phone calls and potential scams, increasing productivity and providing a more secure communication environment.
Screening anonymous calls also ensures you can focus on legitimate customers and uphold your brand. Plus, you won’t get annoying telemarketers ringing your desk phone or mobile phone.
Business call routing
Call routing streamlines the handling of incoming calls by directing them to the appropriate department or individual based on predefined criteria. This ensures that calls are answered promptly and efficiently, improving customer satisfaction.
Advanced call routing options can also be set up depending on your VoIP provider to handle after-hours or high-call volume situations, ensuring no call goes unanswered. You can also ring multiple team members at once.
International dialing
International dialing functionality is essential to serve a global audience. You can place outbound calls to anyone worldwide, and you’ll just pay for nominal usage.
Business VoIP service provider Nextiva offers exceptionally low pricing for international calls, reducing calling costs to a fraction of traditional phone providers. You get unlimited calling between the United States and Canada included. But you can limit international calling if it doesn’t fit your business needs.
How to Choose the Right Type of Phone Number for Your Business
Selecting the right type of phone number is crucial for setting the tone of your business communications and can impact your brand’s perception.
Here are detailed considerations and steps to ensure you make the best choice for your business needs.
1. Assess Your Business Needs
Business Scale and Scope:
Small Businesses and Local Shops. For this type of business, it’s preferable to get a local number. This reflects the community you serve and can enhance trust and relatability.
Expanding Businesses. Consider if you’re expanding beyond local borders. A toll-free number might better serve a growing national presence.
International Businesses. An international number or country-specific numbers can help establish a local presence in foreign markets, making your business more accessible to global customers.
Industry and Customer Interaction:
Customer Support Heavy Industries. Industries such as retail, services, or technology, where high volumes of customer interactions occur, may benefit from toll-free numbers to encourage customer calls without cost to them.
Professional Services. Law firms, consultancy services, and other professional service providers might prefer local numbers to emphasize their community presence and availability.
2. Understand Your Customer Base Location
Local Customers. If the majority of your customers are local, having a local number reduces their cost to contact you and can increase their likelihood of reaching out.
National Presence. If your marketing and service provision target a national audience, a toll-free number facilitates easier access for customers across the country, potentially increasing engagement and customer satisfaction.
Global Reach. For businesses targeting international markets, consider the implications of using international numbers, including the legal and operational requirements of different countries.
3. Analyze Your Marketing Needs
Vanity Numbers. These are ideal for businesses looking to enhance brand recall (e.g., 1-800-APPLES). Vanity numbers should be memorable and align with your brand message.
Campaign Tracking. Utilize different phone numbers for tracking the effectiveness of various marketing campaigns. For instance, use specific numbers on different advertising channels to track which ones generate more calls.
4. Considering Long-Term Flexibility
Scalability. Assess if the phone number will scale with your business. For example, starting with a local number but having the option to add a toll-free or international number as the business grows.
Portability. Check if you can retain your number when changing service providers or relocating. VoIP numbers often offer excellent portability compared to traditional landline numbers.
5. Cost Implications
When choosing the right type of business phone number, it’s essential to understand both the initial setup costs and the ongoing expenses involved. This will help you budget effectively and avoid any unexpected charges that could impact your business finances.
Initial Costs:
Setup Fees. Many providers charge a one-time setup fee for registering a new number. This fee can vary widely based on the type of number and the provider. For example, toll-free numbers often have higher setup fees due to their national presence and increased demand.
Purchasing Specific Numbers. If you’re considering a vanity number, the costs can increase significantly, especially if the desired number sequence is in high demand.
Equipment Costs. Depending on whether your system is VoIP-based or requires traditional landline setup, you may need to purchase additional hardware, such as VoIP adapters, routers, or traditional telephone systems.
Ongoing Costs:
Monthly Fees. Most phone services charge a monthly fee based on the type of number and the features included in your plan. Local numbers generally have lower monthly fees compared to toll-free numbers, which may also include per-minute charges for incoming calls.
Per-Minute Charges. Particularly relevant for toll-free numbers, where the business bears the cost of incoming calls. This can vary from provider to provider and usually depends on the call volume and the origin of the calls.
International Numbers. If you’re operating with international numbers, be prepared for potentially higher monthly fees and call charges, which will vary greatly depending on the country.
Additional Features. Features like call forwarding, voicemail, automated answering services, and advanced call management features may incur additional costs. Some providers bundle these features into their basic plans, while others charge a la carte.
6. Legal and Compliance Considerations
Regulatory Requirements:
Local Regulations. Each country, and often regions within countries, have specific telecommunications regulations that businesses must adhere to. These regulations can dictate the types of numbers you can use, how you can use them, and what obligations you must fulfill.
For example, in the United States, the Federal Communications Commission (FCC) regulates area codes and number portability.
International Compliance. If your business operates across borders, you must comply with the telecommunications regulations of each country you operate in. This can include restrictions on number ownership, usage, and data handling practices.
For instance, some countries require businesses to have a physical presence within the country to own and operate a certain type of phone number.
Special Licenses or Permissions. Depending on your business type and location, you may need to obtain special licenses or permissions to use specific kinds of numbers, such as toll-free numbers or those that provide premium services.
Privacy Laws:
Data Protection. Different numbers have different implications for data protection. For example, calls involving toll-free numbers might traverse international borders, potentially exposing call data to jurisdictions with varying privacy laws.
You must ensure that all call data is handled in compliance with relevant laws such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the U.S.
Customer Consent. It is often necessary to obtain consent from customers before collecting or using their data in certain ways. This includes recording calls or tracking call origins for marketing purposes. Clear, explicit consent is required in many jurisdictions, and how you obtain and record this consent is subject to regulatory scrutiny.
Security Requirements. Maintaining the security of the communication data you collect, such as call logs, recordings, and customer information, is not just a best practice but a legal requirement in many areas. Implement robust security measures to protect this data from unauthorized access or breaches.
Industry-Specific Regulations:
Healthcare. In sectors like healthcare, where sensitive personal data is frequently exchanged over the phone, additional compliance standards such as HIPAA (Health Insurance Portability and Accountability Act) in the U.S. may dictate how you handle and protect patient information.
Financial Services. Similarly, the financial sector is governed by regulations like the Sarbanes-Oxley Act (SOX) and the Payment Card Industry Data Security Standard (PCI DSS), which may impact how call data is managed and audited.
Audit and Compliance Documentation:
Record-Keeping. Maintaining accurate records of how you use and manage business phone numbers is vital for compliance. This includes logs of customer interactions, consents, data handling practices, and any compliance audits or checks.
Regular Reviews. Regular reviews of your compliance status, particularly when changing providers or expanding into new markets, help ensure ongoing adherence to all applicable laws and regulations.
Get the Phone System That Works As Hard As You Do
Choosing the right phone service is as important as getting a business phone number. A reliable and feature-rich phone system can make all the difference in your workflow, keeping employees and customers happy.
We recommend you get both a local and a toll-free business phone number. Why? Use your local one for everyday sales and customer calls. And the toll-free phone number is what to add to your website and business cards. And when you scale, add phone extensions that share the same prefix.
Nextiva is the perfect VoIP phone system for startups, entrepreneurs, and businesses of all sizes, offering various benefits and features that cater to their unique needs.
Business Phone Number FAQs
What types of business phone numbers exist?
Primarily, there are three types of business phone numbers: ocal numbers, toll-free numbers, and vanity numbers.
Local Numbers: These are tied to a specific geographical area via an area code, which helps businesses establish a local presence in the community they serve.
Toll-Free Numbers: These numbers allow customers to call a business without being charged for the call, regardless of their location. They typically start with prefixes like 800, 888, 877, and are often used to project a national presence.
Vanity Numbers: These are toll-free or local numbers that spell out a word or name using the telephone keypad, like 1-800-APPLES, making them easy to remember.
How much does a business phone number cost?
The price for a business phone number depends on the type of number and the provider. Generally, local and toll-free numbers cost between $10 and $30 monthly, while vanity numbers cost around $50 or more. Additional features, services, and taxes, such as call recording or a virtual receptionist, increase the overall cost.
Get a free business phone number with every line from Nextiva. Plus, you can get a coveted toll-free phone number at no extra cost, with thousands of incoming minutes free.
What is the difference between a local and a toll-free number?
A local number has a specific area code. It’s associated with a particular geographic region, while a toll-free number allows callers to reach your business without incurring any charges.
Toll-free numbers are often associated with larger, established businesses and can help increase customer trust.
How can I set up a virtual phone system for my business?
Setting up a virtual phone system involves choosing a provider, selecting a business phone number, and configuring your needed features. Popular providers include Nextiva, Grasshopper, and RingCentral.
According to GetVoIP, 61% of businesses have switched to a cloud-based phone system, making it an increasingly popular choice for solopreneurs, startups, and small businesses.
What can I do with a business phone number?
A dedicated business phone number is now an essential tool for any company, especially startups. It conveys trust and credibility that customers value. It is also the difference between a side gig moonlighting and full-time, serious business.
A business phone number makes it easy for customers to contact you. More inbound calls translate directly into increased sales opportunities and revenue generation. With current VoIP systems, intelligent call routing organizes different departments and queues to optimize efficiency.
Integrating your business phone line with your other tools is a must. Connecting the phone service with CRM software, voicemail transcriptions, and embedded analytics provides a unified communications hub. And for the rest of your team, you’ll all be talking and texting from one streamlined communications platform.
What is a business Phone number?
A business phone number is a dedicated contact number that is specifically registered and used for business communications, rather than personal use. This number can be set up to manage all types of business calls, including customer inquiries, sales calls, and internal communications.
Can I use my personal phone number as my business phone number?
While you can use your personal number for business, it’s not recommended. Using a dedicated business phone number enhances professionalism, helps separate personal and business communications, and provides privacy and advanced telephony features beneficial for business operations.
Can I transfer my business phone number if I change providers?
Yes, most business phone numbers can be ported to different providers. Number portability allows businesses to keep their existing phone numbers when switching services, minimizing disruptions. However, it’s essential to verify portability with both the current and new provider before making a switch.
What is the best business phone number for international operations?
For international operations, consider getting international phone numbers in the countries where your customers are located. These numbers make it easier and more cost-effective for customers to contact your business. Also, ensure your phone system can handle multiple time zones and languages if necessary.
Are there any legal considerations when choosing a business phone number?
Yes, you must comply with telecommunications regulations in your area and any other regions where you do business. This includes adhering to privacy laws, securing proper licenses, and ensuring that your use of the phone number follows all local and international rules.
How can I use my business phone number for marketing?
You can use your business phone number on all marketing materials, including websites, business cards, and advertisements. Vanity numbers can be particularly effective for marketing purposes as they are easier for potential customers to remember. Additionally, tracking different phone numbers used in various campaigns can help you analyze the effectiveness of each marketing strategy.
What features should I look for when choosing a business phone service?
Key features to look for include call forwarding, voicemail, conference calling, auto-attendant, interactive voice response (IVR), call queuing, and CRM integration. Additionally, look for providers that offer good customer support, reliable service uptime, and scalable solutions as your business grows.
Can I use a business phone number for text messages?
Yes, many business phone numbers, especially those set up through VoIP services, can handle both voice calls and SMS text messages. This can be particularly useful for marketing and customer service, allowing customers to choose their preferred method of communication.
What happens to my business phone number if I move my business?
If your business relocates, you can generally keep your VoIP or toll-free phone number, as they are not tied to a specific geographic location. However, if you have a traditional landline number, the ability to retain it may depend on the new location’s proximity to the original location and the policies of your phone service provider.
How long does it take to set up a business phone number?
The time to set up a business phone number can vary. VoIP numbers can often be activated within a few hours or days, whereas traditional landlines might take longer to set up, depending on physical installation requirements. Toll-free numbers may also take some time to register and activate, particularly if a specific number is requested.
Can I have multiple business phone numbers?
Yes, you can have multiple business phone numbers. This can be useful for managing different departments or regional offices under the same business umbrella. Many phone systems allow you to manage multiple numbers through a single account, providing flexibility in how you handle communications.
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ABOUT THE AUTHOR
Chris Reaburn
Chris Reaburn is the Chief of Strategic Execution at Nextiva. Known as "Reaburn" by friends/family, he is responsible for championing Nextiva's brand and products into the market in support of the company's vision to change the way businesses around the world work and serve their customers. With his previous leadership roles in the communications industry…
Considering a cloud-based business phone system? 8×8 offers a feature-rich solution for managing communication and team collaboration.
8×8 goes beyond traditional desk phones, providing voice, video, and messaging accessible from desktops, mobiles, and even on-premises handsets. This flexibility works for remote or hybrid teams.
But is 8×8 the right fit for your growth trajectory? This article dives into 8×8’s features and pricing plans to help you choose the right phone system for your use case. We’ll also explore potential alternatives to ensure you find the communication and collaboration solution that best scales with your needs.
What Is 8×8?
8×8 is a cloud-based business phone system that integrates features like voice calls, SMS, chat, video conferencing, and mobility into a single platform. It allows businesses of all sizes to operate with a scalable and easy-to-manage communication system, where employees can use any device to stay connected from anywhere.
8×8 Pricing and Plans
8×8 offers a variety of Unified Communications (called XCaaS) and Contact Center as a Service (CCaaS) solutions. It offers tiered plans with varying features catering to different business sizes and needs.
To get a specific quote tailored to your requirements, contacting their sales team is recommended as plan details and pricing might not be readily available online.
8×8 pricing considerations
Let’s look at some pricing considerations before we get a breakdown:
While core features are listed for each plan, in-depth details about specific functionalities within a plan might be limited.
Integrating 8×8 with your existing business applications may incur additional fees.
For larger businesses, getting a final quote for enterprise plans might involve negotiation after contacting sales. 8×8 does provide information on features offered in their higher tiers (X6-X8) for contact centers.
Here’s a closer look at 8×8’s plans, highlighting key features and target audiences:
UC plans (X Series For Seamless Collaboration)
Ideal for hybrid and remote teams, 8×8’s UC plans provide a central hub for streamlined communication and collaboration.
X2 Plan: Core UC Features
Best for: Small and growing businesses
Standout features: Unlimited voice calling to 14 countries regions (US, Canada, Mexico, and more), HD video and audio conferencing for up to 500 participants, Microsoft Teams integration, voicemail, SMS/MMS, and team chat.
What’s missing: Advanced call analytics, supervisor or call monitoring tools (barge, whisper), and international calling to more countries.
X4 Plan: Advanced Collaboration
Best for: Mid-sized businesses with complex communication needs
Standout features: Everything in X2, plus unlimited calling to 48 countries, secure in-meeting payments, a front desk for receptionists and operators, supervisor analytics for call management, and call recording.
What’s missing: Omnichannel support (social media, chat), advanced meeting features like co-browsing, and speech analytics.
Contact Center Solutions (For Customer Support Teams)
8×8 offers a range of contact center plans catering to mid-sized and enterprise businesses. These plans go beyond basic call handling, focusing on improving customer experience and agent productivity.
X6 Plan: Voice-Centric Contact Center
Best for: Mid-sized businesses building a customer support foundation
Standout features: Everything in X4, plus call routing, queuing, recording, post-call surveys, CRM integrations, and HD voice.
Best for: Businesses needing multi-channel customer engagement (voice, chat, social media)
Standout features: Everything in X6, plus co-browsing, social media, chat support, and advanced meeting capabilities.
What’s missing: Advanced analytics, quality management tools, and auto-dialer (present in X8).
X8 Plan: Enterprise-Grade Contact Center
Best for: Large organizations with complex contact center needs
Standout features: Everything in X7, plus speech and text analytics, real-time monitoring, quality management tools, robust app integrations, and auto dialer.
What’s missing: This is the most comprehensive plan.
Choosing the Right 8×8 Plan for Your Business
Finding the ideal 8×8 plan for your business goes beyond picking a price point. Here are some potential roadblocks to navigate:
Limited plan details: While the core features are listed, detailed information on specific features within each plan can be limited. This can make it challenging to compare plans and understand exactly what you’re getting for your money.
Integration costs: The listed price might not include the cost of integrating 8×8 with your existing business applications. Factor in potential additional fees when considering the overall cost.
Enterprise plan pricing opacity: The lack of clear pricing for the Enterprise plan can make it difficult to determine the true cost for larger businesses. Be prepared to request quotes and negotiate to get a clear picture of the total investment.
How to choose a plan:
Business needs assessment: Start by outlining your communication needs. How many users? International calls? Video conferencing frequency?
Plan feature breakdown: Do a side-by-side comparison of features offered in each plan to see which best aligns with your needs.
Scalability: Consider if you might need to add users or features in the future. Choose a plan that allows for easy scaling.
Demo: Consider a demo to test features and user experience before committing.
8×8 Pricing & Features Compared To Competitors
Nextiva is a popular alternative to 8×8. While both 8×8 and Nextiva offer robust business communication and contact center solutions, Nextiva’s transparent pricing, CRM integration, self-service options, and advanced features make it a compelling choice for businesses seeking a more streamlined and cost-effective solution.
Why choose Nextiva over 8×8
1. Transparent and flexible pricing
Unlike 8×8, Nextiva clearly displays the pricing for its various plans on its website, allowing you to easily evaluate the costs based on your number of users.
Its pricing is also more scalable, with lower per-user rates for larger teams.
Essential Plan: Starts at $18.95/user per month (billed annually) for 20-99 users. Core features include unlimited internet fax, voicemail, calling within the U.S. and Canada, app integrations, toll-free numbers, and 24/7 customer support.
Professional Plan: Starts at $22.95/user per month (billed annually) for 20-99 users. Includes all Essential features plus unlimited conference calls, video meetings, screen sharing, auto-attendant, and integrations with Salesforce and HubSpot.
Enterprise Plan: Starts at $32.95/user per month (billed annually) for 20-99 users. Includes all Professional features plus unlimited voice/video conferencing participants, call recording, voicemail transcription, Microsoft Teams integration, and single sign-on.
2. Unified Communications with CRM integration
While both platforms offer omnichannel support, Nextiva takes it a step further by bridging the gap between your CRM and phone system. Unified communications allow agents to leverage customer journey insights from your CRM to personalize interactions and provide a more seamless experience.
3. Advanced IVR and self-service options
Nextiva’s advanced IVR (Interactive Voice Response) system provides multiple self-service options, including cloud-based agents, voice command call flows, intelligent call routing, and skills-based routing. This can lead to faster issue resolution and improved customer satisfaction compared to 8×8’s more basic IVR capabilities.
4. Mobile-ready and remote workforce support
With the NextivaONE app, your team members can stay connected and productive from anywhere, on both iOS and Android devices. This is particularly beneficial for businesses with remote or mobile workforces, ensuring seamless communication and collaboration on the go.
5. Comprehensive support and setup assistance
Nextiva offers 24/7 customer support and amazing service across all plans, along with dedicated assistance from its support team to help you set up your business phone system quickly and smoothly. This can be a significant advantage over 8×8, especially for businesses with limited IT resources or those transitioning from a legacy system.
Note: 8×8 offers integrations and some of these other advanced features but in its higher tiers (X4 and above).
Here’s a detailed feature comparison of the two solutions.
Functionality or Feature
Nextiva
8×8
Comparison
Pricing
Starts at $23.95 per user monthly (1-4 users; billed annually)
Plans start at various prices
Nextiva presents its pricing structure more transparently with a wider range of plans compared to 8×8.
Contact sales
Not required
Required
Nextiva offers a self-service setup, which can be helpful for businesses with limited IT resources or those transitioning from a legacy system. 8×8 requires contacting sales, which can add to the implementation time.
Plans
Up to seven plans
Up to five plans
Nextiva offers a wider range of plans to choose from, which can be helpful for businesses of all sizes.
Meeting participants
Up to 25 active video + 250 audio participants
Up to 500 participants
Nextiva’s meeting capabilities are sufficient for most businesses. 8×8 offers a higher participant limit, but this may not be necessary for all businesses.
First-party hardware
✅
❌
Nextiva offers the option to purchase first-party hardware, whereas 8×8 requires compatible devices from other vendors.
Call quality
Excellent (99.999% uptime per year)
Some users report frequent dropped calls
Call quality can vary depending on user experience and network conditions. While Nextiva boasts excellent uptime, user reviews for 8×8 call quality report disruptions and downtime issues.
Seamless setup
✅
Complex: geared toward enterprise users
Nextiva is easy to set up, even for businesses with limited IT resources. 8×8 is a little complex to set up and is geared toward enterprise users.
Toll-free minutes
Up to 12,500 minutes
Up to 100 minutes
Nextiva offers a significantly higher allotment of toll-free minutes compared to 8×8.
Outlook and Google Calendar integration
✅
✅
Both Nextiva and 8×8 offer integration with Outlook and Google Calendar.
Comparable features
Single sign-on Call queuing Advanced IVR Omnichannel support Mobile app
Single sign-on Call queuing Advanced IVR Omnichannel support Mobile app
Both Nextiva and 8×8 offer these advanced features for managing your business phone system on the go.
The ideal communications provider depends on your specific needs, budget, and team size. Consider factors like the number of users, international calling requirements, video conferencing frequency, and desired level of scalability.
Consider not just the base price but also the features included in each plan. Nextiva’s plans seem transparent and offer a range of features based on your needs. 8×8 might require more research to understand the exact features at their price points.
Go with 8×8 if…
Your business is large with substantial global calling needs, you have a generous budget, and you are looking for an advanced business communication platform to support your complex workflows.
With 8×8’s international calling, omnichannel support, advanced analytics, and AI-powered features, it’s a worthwhile investment for enterprises with plenty of monetary resources that are looking to boost call center efficiency at scale.
Go with Nextiva if…
If you’re a high-growth business seeking affordability, ease of use, and features like robust CRM integration.
Also, if you want to make the most of your budget by investing in a business phone service with the core UC and contact center capabilities, and you’re looking for something easy to set up and use.
Nextiva offers competitive pricing plans, scalability, generous toll-free minutes, solid CRM integrations, and 24/7 customer support, making it a great choice for small and medium-sized businesses.
Watch the video below to see how Two Hands Four Paws animal rehab center works smarter with Nextiva.
Final Verdict: Is 8×8 Pricing Worth It?
8×8 is a strong contender for businesses requiring global calling functionalities. Its feature-rich plans can offer good value depending on your usage patterns.
However, the lack of readily available pricing information and potentially higher starting costs can be drawbacks, especially for smaller businesses.
Pros:
Feature-rich: 8×8 offers a good range of features, including unlimited US/Canada calling, HD video conferencing, and unlimited SMS (US/Canada), starting from basic plans.
Scalable: 8×8 offers tiered plans that grow with your business. As you add more users, the price per user goes down.
Potentially good value: If your business makes frequent video calls and uses a lot of team messaging, 8×8 can be a good value compared to plans with limited minutes or messaging.
Cons:
Higher starting price: The base price per user is slightly higher than some competitors.
No public pricing: 8×8 doesn’t publish their prices directly on their website, so you need to contact them for a quote.
May be overkill for small businesses: If your business doesn’t need all the features offered by 8×8, there might be more cost-effective small business options available.
Choosing a competitor like Nextiva helps you overcome a lot of 8×8 limitations.
We’ve got you covered.
150,000+ businesses choose Nextiva for its reliability, ease of use, and flexibility.
8×8’s pricing isn’t listed on their website, you need to reach out to their sales team to get a custom quote.
What are the additional costs associated with 8×8 plans?
Beyond per-user monthly fees, 8×8 might charge extra for: – International calls: Base plans often exclude them. – Advanced features: Contact center features like routing and CRM integration require higher tiers or add-ons. – More users: As your business grows, you’ll need to add more user licenses, which will increase your monthly bill. – Hardware: Desk phones and headsets are separate costs. – Setup/training: One-time fees for account activation or employee training might apply.
Where can I read 8×8 reviews?
You can check out trusted review sites like GetVoIP, G2, and Trustpilot to read real user reviews.
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ABOUT THE AUTHOR
Alex Doan
Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.
CX software is a suite of tools designed to manage, analyze, and improve all aspects of a customer’s interaction with a company. It includes tools for tracking, overseeing, and organizing every customer touchpoint from start to finish.
Whether people decide to buy with you or invest elsewhere largely depends on their experience with your company. A positive customer experience (CX) can keep them from choosing your competitor over you.
The right customer experience software can help alleviate your staff’s pain points, lighten their workload, and automate routine tasks. The CX software you choose should also align with security compliance best practices, decrease your total cost of ownership, and provide AI features to automate workflows.
Here, we’ll cover the basics of CX software, its benefits, and its top features. We’ve also prepared a list of the top seven CX tools on the market.
Let’s get started.
Surprise and delight your customers!
Chat with your customers the way they prefer to communicate and work with teammates – all in a single app.
Nextiva is an AI-driven platform that helps elevate customer interactions across every channel at once. Its full suite of business communication tools includes everything from Voice over Internet Protocol (VoIP) phone service to full CRM integration.
Data analysis helps you gain invaluable insights into your customer interactions, enabling you to:
Identify low customer engagement triggers.
Track customer buying behavior.
Anticipate customer needs and responses.
Measure employee team impact against CX goals.
Nurturing engagement and cultivating relationships help you survive, no matter the size of your business. With customer engagement insights, you can pinpoint weak spots to improve and strategize to turn them into customer service strengths.
Features
Nextiva has first-class features to help you level up customer engagement, which include:
Unified communications to streamline communications across multiple channels into one convenient dashboard
Advanced customer analytics that provide details about team performance and specifics on customer interactions
Built-in video conferencing for seamless cross-team collaboration and file-sharing, ensuring everyone has the information they need
Plus, with Nextiva, you have the peace of mind that 24/7 customer support and data encryption can offer, so you can get help when you need it and know your information is protected.
Pricing
Nextiva offers a wide range of pricing options depending on your desired features and your preferred payment terms. Nextiva can also scale with your business as you grow.
Essential: $18.95 per user per month, billed annually
Professional: $22.95 per user per month, billed annually
Enterprise: $32.95 per user per month, billed annually
The Professional and Enterprise plans also feature mobile SMS and MMS messaging, plus unlimited conference calls.
Pros
Cons
Detailed customer insights Third-party integrations Comprehensive CX dashboards for reporting Unlimited voice and video calls and faxes
Live support limitations Not suitable for companies outside of the U.S.
2. Podium
Best for chat-focused businesses
Podium is a lead conversion tool specializing in customer interactions through text messaging and feedback tools. It mainly serves the home services, automotive, and retail industries.
It also offers payment options so your staff can collect payment more easily through text-to-pay and e-card readers.
Features
Podium has many features to boost customer experience:
Automated feedback requests for better, more comprehensive customer insights
Centralized conversations in one inbox for a complete customer view
Conversational sales AI to keep leads engaged and respond instantly to requests
It’s a great solution for large enterprises looking to engage customers on preferred platforms and gather instant insights.
Pricing
Podium offers three pricing tiers for its software:
Core: $399 per month
Pro: $599 per month
Signature: Custom pricing plans
Each tier offers unlimited users, while higher tiers include more monthly bulk messages and phone numbers per account.
Pros
Cons
Web chat personalization Real-time responses Centralized inbox
Zendesk is a CX management platform and sales CRM known for customer service and support solutions, including ticketing and live chat.
Zendesk for Service helps your CS teams personalize messages across channels, address issues faster through AI, and track and organize tickets.
Features
Zendesk offers several CX benefits for adopters:
Open API to join Zendesk with your existing tools or build a custom solution with the app framework
Integrations with around 2,000 other apps and partners for more capabilities
AI analytics to develop personalized customer experiences for higher retention
It helps enterprises aim for exceptional customer support and service efficiency with an intuitive interface and scalable solutions.
Pricing
Zendesk has multiple pricing tiers for its customer service platform:
Suite Team: $55 per agent per month, billed annually
Suite Growth: $89 per agent per month, billed annually
Suite Professional: $115 per agent per month, billed annually
The enterprise pricing for Zendesk isn’t publicly available.
Pros
Cons
Omnichannel compatibility Detailed customer insights Third-party integrations Multilingual customer support
More expensive than some competitors Limited e-commerce integrations
4. Qualtrics XM
Best for survey and feedback management
Qualtrics XM is an experience management (XM) software that helps businesses grow with robust survey and feedback tools. More specifically, it offers XM solutions to create a unified customer experience, build personalized learning, and gather qualitative and quantitative insights.
Qualtrics XM can help you conduct user experience (UX) research and track your brand performance so you can quickly respond to opportunities in your market.
Features
Qualtrics XM offers comprehensive customer experience features for companies interested in more hands-on XM:
Third-party integrations with over 27 channels and 128 data sources into one to gather customer feedback more effectively
Predictive AI to help identify trends and patterns and create actionable takeaways
Employee engagement pulse to help manage the employee experience (EX) instead of just CX
Keeping a close eye on EX can help you discover how engaged your employees are and whether they have buy-in to the CX solutions you wish to implement.
Pricing
Qualtrics XM pricing options aren’t readily available, but you can request a quote on their site.
Pros
Cons
Real-time data analytics Extensive template collection Predictive AI
Fewer pre-built integrations than competitors Not as useful for data gathering
5. HubSpot Service Hub
Best for managing customer support tickets
Hubspot Service Hub is a customer engagement tool that can help you manage customer inquiries, tickets, and feedback.
It organizes customer interactions and automates support to make communication more efficient; it can also help measure CX via metrics like customer satisfaction (CSAT).
Features
Service Hub has several features to foster better customer engagement, like:
A customer portal for tracking all customer interactions, including inbound calls and ticket conversations
A knowledge base self-service help desk so customers can tackle low-level inquiries on their own
Live chat to route customers to the right destination automatically
It also integrates with HubSpot’s CRM platform, allowing you to manage customer relationships across sales, marketing, and support teams.
Pricing
You can choose from three Service Hub pricing tiers for your business:
Starter: $15 per month per seat, billed annually
Professional: $90 per month per seat, billed annually
Enterprise: $130 per month per seat, billed annually
HubSpot Service Hub also offers a free plan that includes limited features to give the product a test run or individual plans if you’re a solopreneur or a very small business.
Pros
Cons
Fully-integrated CRM software Detailed customer insights Service-level agreements for transparency
Birdeye is a review and reputation management software that analyzes online reviews to spot opportunities for improvement.
It can also automate review responses to create quick feedback loops that show customers you’re on top of it — whatever “it” happens to be in their case.
A unified platform to centralize the customer journey in one place
AI analytics to develop personalized customer experiences for higher retention
Integrated functionality for reputation management across multiple touchpoints
Customers report better visibility on social media, including Google, Facebook, and Instagram, but they also note that the price sometimes outweighs the benefits.
Pricing
Birdeye pricing options aren’t readily available, but you can request a quote on their site.
More expensive than some competitors Limited multilingual support options
7. Freshdesk
Best for startups
Freshdesk is an AI-powered customer experience management platform. It focuses on customer service, IT service, and sales and CRM.
Enterprise accounts can take advantage of intelligent virtual agents (chatbots) to scale their CX operations, analyzing interactions at nearly every customer touch point.
Service-level agreement (SLA) management to set clear expectations
Customer journey mapping for detailed, data-driven analytics
Centralized dashboard to promote agent collaboration and avoid repetition
Freshdesk also offers several reporting tools to arrange and present takeaways from data analysis in a digestible format. This helps team collaboration by promoting information flow between departments and lowering the standards for understanding those key takeaways.
Pricing
Freshdesk has a free tier for 10 or fewer agents, plus three paid tiers:
Growth: $15 per agent per month, billed annually
Pro: $49 per agent per month, billed annually
Enterprise: $79 per agent per month, billed annually
Each tier offers a 21-day free trial of its premium features before buying. You can also grow your agent availability without upgrading your subscription with an a la carte day pass.
Pros
Cons
Free tier and free trial of premium features Flexible a la carte options Third-party integrations
Dashboard isn’t user-friendly to some Limited platform customizations for agent views
Why Good Customer Experience Software Is Important
CX software improves customer satisfaction, loyalty, and retention by delivering personalized experiences.
It also lets you easily gather comprehensive customer data and analytics to make your operations more efficient and reduce costs.
Let’s examine how CX tools can benefit your organization in more detail.
Increase customer loyalty
CX platforms let you monitor and analyze customer interactions in real time. This way, you can proactively manage customer feedback, inquiries, and complaints before they escalate.
Example: Let’s say you’re flying to an important business meeting, but your flight gets unexpectedly delayed. After analyzing your flight details and the impact of the delay, the software prompts the airline to proactively reach out to you to find a solution. This could be rebooking you on the next flight free of charge or providing access to its lounge while you wait.
CX tools help you immediately address customer problems and leave a lasting impression of your commitment to customer care. These tools provide support at scale, too — in the example above, everyone on the flight receives support simultaneously.
Improve customer retention
With CX tools, you can better understand customer expectations, allowing you to effectively meet and even exceed them. This boosts retention rates and customer lifetime value — the total profit expected from a customer over time — because happy customers are likely to stick around.
Example: A client who’s happy with your cloud storage services may be more receptive to purchasing a collaborative workspace add-on, expanding their suite of tools.
With more upsell and cross-sell opportunities for your customer success and sales teams, you can maintain a steady customer base and boost your long-term revenue.
Traditional ways of collecting customer feedback, such as in-person interviews and in-depth surveys, take too much time and effort. The best CX platforms automate and streamline this process so that you can collect feedback from more people and get better results faster.
One way they do this is through user-friendly feedback widgets on websites and apps.
Example: If you find out that your customers think your new feature is hard to use, you can provide detailed walk-throughs to guide them and simplify the interface for easier navigation.
This information lets you consistently improve your products, services, marketing assets, sales battle cards, and overall customer experience.
Help your team work smarter
By automating routine customer service tasks, CX platforms reduce operating costs and free up staff to concentrate on more strategic, impactful work.
CX automations also turn customer data into clear insights. They help your business identify trends, understand customer issues, and improve processes wherever possible.
Example: A telecommunications company notices a rise in customer complaints about service quality. Using CX software, it can find out where these issues are most prevalent.With this insight, the company upgrades its network in those areas and trains its customer service teams to handle those specific issues more effectively.
With intelligent CX tools, you can also automate responses to customer inquiries, allowing your team members to focus on resolving more complex issues. The results? Happier customers and fewer complaints across the board.
Look for These Features When Choosing CX Software
Now that you know how customer experience management software benefits teams across your organization, let’s look at the 10 features great CX management software should have — and how these features help you.
CX Software Feature
Why It Matters
Customer data management
See a 360-degree view of users: Collect, store, and manage customer information from various sources, including contact details, interaction history, purchase records, preferences, and customer feedback.
Customer journey mapping
Understand UX: Develop a visual representation of customers’ steps when interacting with your company — from when they first learn about your brand to post-purchase follow-ups.
Omnichannel support
Create a cohesive, seamless experience: No matter where a customer chooses to interact, they receive the same level of service. Plus, by engaging customers on their preferred channels, you can tap into new market segments and opportunities for sales.
Feedback management
Add more customer-centric offerings: Gather critical insights about customer likes and dislikes and deliver tailored solutions that address specific issues.
Analytics and report dashboards
Make data-driven decisions: Gather data from different stages of the customer lifecycle to help you understand your users better and align your operations to meet their needs.
Segmentation and targeting
Increase service efficiency: Group customers based on various criteria, such as their buying behaviors, preferences, or demographics, to better understand their wants and needs.
Automated workflows
Ensure service consistency: Handle routine tasks automatically with contextual responses and artificial intelligence to free your employees to focus on more complex, value-added tasks.
Customer service tools
Optimize issue resolution: Make it faster and more manageable to connect with customers with knowledgebases, self-service portals, and integrated ticketing systems.
Even with standout product features, you need more to offer that entices customers to stick around. Customer experience software can help your customers and prospects feel valued when interacting with your brand.
People make buying decisions based on the experience you provide during every step of the customer journey. CX software helps spot areas that need improvement to keep a consistently high-quality experience for every user.
For organizations that need a unified, holistic customer experience tool, Nextiva stands out with its cloud communication tools, customer-centric features, and scalable and affordable pricing.
Surprise and delight your customers!
Chat with your customers the way they prefer to communicate and work with teammates – all in a single app.
For more on CX software, look at these frequently asked questions.
How does customer experience software differ from traditional CRM?
CX software differs from traditional types of CRM in its broader focus on managing the entire customer journey rather than just customer data. CRM aims to manage customer relationships to drive sales, while CX software focuses on understanding and improving the overall customer experience.
How can businesses measure the ROI on customer experience software implementation?
Businesses can measure ROI of CX software implementation by tracking key customer service metrics like retention rates, customer satisfaction (CSAT), and customer lifetime value (CLV). These metrics can help quantify the impact of CX software on customer loyalty and long-term revenue.
Which industries benefit most from customer experience solutions?
Most industries can benefit significantly from CX software solutions, especially ones with a strong focus on customer interactions and loyalty. The retail, hospitality, and e-commerce industries benefit from digital CX strategies like CX software.
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ABOUT THE AUTHOR
Hava Salsi
Hava Salsi is a content writer and editor specializing in B2B SaaS, HR, and tech. With over five years of experience working with startups and businesses around the world, she produces engaging, user-centric content that educates, ranks highly, and drives conversions. She spends her time building her virtual writers' community, the H Spot, and tending…
When considering virtual phone systems, many SMBs find themselves comparing Nextiva and OpenPhone. At first glance, the OpenPhone pricing plans seem lower, but it’s important to consider what features you’re getting at each price point.
So, does OpenPhone have all the features your business needs at a price point you’re happy with? Let’s take a closer look.
OpenPhone Plans & Pricing
OpenPhone is a cloud-based communications platform that offers voice and messaging capabilities for businesses of all sizes. It’s a reliable service with basic functionalities that may be perfect for a small or medium-sized business (SMB).
Let’s dive into their pricing plans.
Starter plan: $15/month per user (billed annually)
The Starter plan is ideal for small businesses that have relatively simple communication needs and don’t conduct significant business communications outside the U.S. or Canada.
Features of the Starter plan include:
One new local or toll-free phone number per user
Port phone numbers from other carriers
Voicemail-to-text transcripts
Unlimited calling and messaging to U.S. and Canadian numbers (subject to additional rates)
International calling and messaging
Shared phone numbers with a limit of 10 users
Snippets and AI message responses
Manual call recording, auto-replies, and scheduled messages
Integration with email, Slack, Zapier, Google Contacts, and webhooks (beta)
Standard support
Business plan: $23/month per user (billed annually)
This plan can benefit SMBs that plan to grow or those that need slightly more advanced and collaboration-focused features.
The Business plan includes everything in the Starter plan, plus the following:
Unlimited shared phone numbers
Automatic call recording
Phone menus
AI call summaries and transcripts
Group calling, call transfers, and custom ring orders
Integration with HubSpot, Salesforce, and Gong
Analytics and reporting
Standard support
Enterprise plan: Custom pricing — contact sales for more information
The Enterprise plan can benefit scaling SMBs or large businesses that may need additional support or customization options. However, it doesn’t offer many more benefits than the Business plan.
The Enterprise plan includes everything in the Business plan, plus the following:
Custom contract and pricing
Dedicated Account Manager
Audit log
Priority support — pushes your support needs ahead of accounts with standard support
Add-ons (across all plans)
OpenPhone customers can choose from any of the following add-ons to include in the monthly plan of their choice:
Additional phone numbers: $5 per number, per month
International calls and messages: Billed per minute or message (rates vary by country)
Automated messages via Zapier: $0.01 per outgoing text message
Nextiva’s pricing model offers more flexible plans, which vary slightly depending on the number of users. This makes Nextiva a strong choice for businesses that want to scale, as its pricing remains affordable alongside growth.
For the best rate, we recommend choosing an annual billing option, which is reflected below. Remember, you can change your service anytime, so if you find that your current plan no longer suits your growing needs, reach out to your Client Success Manager.
Nextiva also offers contact center solutions for businesses with growing support or sales teams.
Essential plan: $18.95/month per user (billed annually)
Nextiva’s Essential plan is ideal for consultants, startups, or small businesses with mature communication needs.
Key features of the Essential plan include:
Unlimited voice and video calling within the U.S. and Canada
Easy setup for VoIP desk phones and access to mobile apps for those working remotely
Free number porting to transfer your existing phone number to Nextiva
Advanced call management, which controls how incoming calls are handled
Voicemail-to-email notification
Integration with Outlook and Google Contacts
Unlimited internet fax
24/7 customer support for any troubleshooting or questions
Professional plan: $22.95/month per user (billed annually)
The Professional plan is well-suited to growing businesses with increased communication and collaboration needs. Agencies, scaling e-commerce stores, and businesses with large customer support teams can benefit from this plan.
The Professional plan includes all features in the Essential plan, plus the following:
Unlimited conference calls for up to 40 participants
Unlimited video conferencing for up to 250 participants
Auto attendant (multi-level)
Mobile and desktop SMS/MMS for inbound and outbound text messages
Team collaboration chat messaging
Screen sharing
Free voicemail to text message or email
Integration with Salesforce and HubSpot
Professional assistance with onboarding and setup
Enterprise plan: $32.95/month per user (billed annually)
The Enterprise plan is a strong virtual phone system and communication solution for large and enterprise businesses with high-volume calls and messages, including large contact centers, financial institutions, educational organizations, and healthcare providers.
The Enterprise plan includes all of the features in the Professional plan, plus the following:
Unlimited voice and video conferencing, unlimited video conference recording, and unlimited participants
While each tier adds and improves upon the last, some features are universal. Whether you only want the essentials or are looking for enterprise communications, you’ll find these in every plan:
Call pop with customer information, providing key context about the caller at a glance
Customizable call routes to direct inbound calls to the right place or person
Advanced call management features, including call forwarding, call transfers, call waiting, and call hold
Voicemail-to-text service, turning voice messages into easily accessible text messages
Unlimited virtual faxing
24/7 customer support via chat or phone
Which Nextiva plan is best?
Our most popular plan is Nextiva Enterprise, which offers the most features and functionality for small and mid-size companies. In addition to extensive business communication features, it provides advanced integrations with apps like Microsoft Teams, HubSpot, and Zendesk.
If you have a smaller budget, check out the Nextiva Essential plan for the core business communication features like unlimited calling nationwide, auto attendants, online fax, and more. You also get a mobile and desktop app at no extra cost for the freedom to work from anywhere.
And suppose you want to connect your on-premises PBX to Nextiva. In that case, we offer flexible SIP trunking as low as $14.95 per month.
Top Features of OpenPhone & Nextiva
When considering two VoIP service providers, it can be helpful to compare each platform’s key features.
OpenPhone
OpenPhone’s key features include the following:
Local or toll-free numbers: OpenPhone allows each user to have a new local or toll-free phone number, which can be very attractive for small businesses or startups looking to establish a presence.
Voicemail transcripts: For busy professionals who may not always have the time to listen to voicemails, transcripts can be a quick way to stay on top of messages.
Shared phone numbers: Small teams can manage the same phone number, which is useful for collaborative customer service.
AI message responses: For businesses that want to ensure quick initial replies to customer inquiries, AI responses can provide immediate engagement.
Cost-effective plan: With a lower entry cost for the Starter plan (three dollars per month less than Nextiva), OpenPhone can be more accessible for startups and small businesses.
Nextiva
Nextiva’s key features include the following:
Unlimited video conferencing: With higher plans offering unlimited participants, Nextiva is suitable for larger businesses that require extensive video conferencing capabilities.
Advanced call management: Features in the Enterprise plan, such as call recording and voice analytics, are key for businesses that need to monitor and improve their customer service.
CRM integrations: Nextiva offers integrations with major CRM software, such as Salesforce, on two of its plans, which is essential for businesses that rely on CRM for sales and customer service.
Team messaging and SMS: These features support a mobile and flexible workforce, enabling employees to communicate effectively from any location.
Scalability: Nextiva plans are designed to scale with business growth, making it a good choice for rapidly growing companies.
Expanded Comparison Table
Feature or Functionality
OpenPhone Starter
OpenPhone Enterprise
Nextiva Essential
Monthly price per user when billed annually
$15
Price not listed online
$18.95
Hardware phone compatibility (VoIP phones)
❌
❌
✅
Unlimited voice calling (U.S. and Canada)
✅
✅
✅
Unlimited video calling
❌
❌
✅
Mobile apps (iOS and Android)
✅
✅
✅
Toll-free phone numbers
✅
✅
✅
Video calling functionality
❌
❌
✅
Video conference functionality
❌
❌
✅
Meeting scheduling
❌
❌
✅
Team messaging
✅
✅
✅
Voicemail to email or text
✅
✅
✅
Call recording
✅
✅
❌
Free number porting
✅
✅
✅
SMS/MMS
✅
✅
❌
Voicemail transcription
✅
✅
❌
Integrations
Email, Slack, Zapier, Google Contacts, webhooks (beta)
Starter plan integrations plus HubSpot, Salesforce, Gong
Outlook, Google Contacts
Analytics and reporting
❌
✅
✔️(Available with Enterprise plan.)
Which Provider Is Right for Your Business?
Choosing between Nextiva and OpenPhone will depend on your current and future estimated communication needs, plans for growth, budget, and required features.
OpenPhone
Startups and small businesses that need basic VoIP features, calling, messaging, and shared numbers may be best suited to OpenPhone.
Businesses that are primarily focused on phone calls and SMS messages can benefit from OpenPhone, especially if they’re open to using an alternative video calling and conferencing solution.
The platform’s biggest strengths include:
Affordable pricing: OpenPhone’s pricing is slightly lower than Nextiva’s, which can be cost-effective for small businesses with restrictive budgets.
Easy-to-use design: The platform’s relatively simple features make it incredibly easy to adopt and use.
Great collaboration features: There are plenty of great workspace collaboration features, such as in-thread team messaging, shared phone numbers, shared contact lists, and group messaging.
AI features: OpenPhone has some unique AI features, including AI auto-replies.
Nextiva
Nextiva is a more well-rounded communications platform, offering SMBs and large businesses basic functionalities, advanced tools, and extensive support. All plans support Google Contacts and Outlook integration, and the higher-tier plans include integration with Salesforce, HubSpot, Microsoft Teams, and more.
It’s also worth noting that while OpenPhone beats Nextiva on pricing alone, it only does so slightly (it’s $3.95 less for the cheapest plan, but $0.05 higher for the mid-level plan, and unknown for the Enterprise plan since you have to call for pricing). It’s always important to consider the value of what you’re getting at each price point.
Nextiva’s most significant strengths include:
Robust business phone features: Nextiva’s virtual phone features are extraordinarily robust, including options such as auto-attendants, call routing, call logging, and call recording.
Video and voice conferencing: Nextiva offers both voice and video conferencing, with features such as meeting scheduling, video call recording, and video calls up to 45 minutes long.
24/7 support: Nextiva’s dedicated customer support team is available 24/7/365 on all plans.
Professional setup: Nextiva’s Professional and Enterprise plans come with the option for professional setup, ensuring that you and your team know how to get the most out of your new communication platform.
Yes, OpenPhone does cost money, but it also provides various pricing plans to suit the needs of different businesses or individuals. OpenPhone offers a range of features tailored to enhance customer communications through an advanced phone system. This includes unlimited calls to specific countries, the ability to add unlimited users, and support for mobile devices, making it easy to manage your business communications effectively from anywhere.
How long is OpenPhone’s free trial?
OpenPhone provides a free trial of seven days before requiring you to choose one of its pricing plans. This trial period allows users to experience how OpenPhone works with its full suite of features.
How does OpenPhone work?
OpenPhone works by transmitting voice and multimedia content over the internet, which is called VoIP, rather than relying on traditional telephony networks. This approach enables a more flexible and scalable phone system that’s well-suited for modern businesses, allowing them to operate on softphones and ensuring that team members can communicate effectively, regardless of their location.
Is OpenPhone a VoIP?
OpenPhone operates as a VoIP (Voice over Internet Protocol) service, leveraging internet connectivity to facilitate customer communications. This means that instead of relying on traditional telephony networks, OpenPhone works by transmitting voice and multimedia content over the internet.
How much is an international call per minute with OpenPhone?
OpenPhone’s prices per minute for international calls and messages vary by country. As of this writing, the lowest price per minute is $0.02 USD, which applies to several countries including Algeria, Cambodia, and Georgia, and the highest price per minute is $3.45 USD, which applies to the Falkland Islands (Malvinas).
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ABOUT THE AUTHOR
Alex Doan
Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.
Customer experience (CX) technology are the tools and solutions businesses use to manage and improve customer interactions, aiming to enhance customer satisfaction and loyalty.
Delivering a top-notch customer experience is key to securing customer loyalty and trust. There are countless ways to differentiate your business through the CX you provide. At the same time, your customers have more options and less patience, and they expect you to meet their demands.
Knowing what your customers expect, how to measure CX, and how to assess ROI is tricky without the right tools at your disposal.
In this guide, we’ll explore the top customer experience technology available right now and explore use cases for each so you can keep more customers satisfied.
Let’s get started.
Surprise and delight your customers!
Chat with your customers the way they prefer to communicate and work with teammates – all in a single app.
Customer experience technology encompasses various tools, including CX software for customer feedback, communication, data analysis, and process automation to deliver personalized and efficient customer experiences. CX technology is about driving a digital transformation in customer experience.
These are the top CX technologies available right now.
1. Artificial intelligence (AI)
AI is a powerful contact center CX technology because it can process and analyze vast amounts of data quickly and accurately.
This data-driven approach allows you to better personalize your customer interactions by tailoring recommendations, options, and support based on their individual customer history.
Contact center AIcan automate repetitive tasks like customer inquiries, order processing, and email marketing. This automation allows human agents to focus on more complex and high-value interactions.
Use cases
AI algorithms can create incredible opportunities to boost CX and satisfaction:
Predictive customer analytics to scrape past actions and predict future behaviors like purchasing patterns or the likelihood of customer churn
Voice-activated assistants to provide customers with hands-free access to information or services
Dynamic pricing by analyzing market trends, competitor pricing, and customer behavior to optimize prices in real time
With AI support, you can proactively address customer needs before they even happen, helping your customers trust that you have their best interests in mind.
2. Chatbots
Chatbots excel as a CX technology because they can provide instant, personalized, and efficient customer service.
These intelligent virtual agents offer immediate responses to customer inquiries, significantly reducing response times compared to traditional support channels — the critical speed in a world where customers expect quick resolutions. Chatbots can also handle a large volume of inquiries simultaneously so that no one is left waiting for assistance.
You can also program chatbots to personalize interactions based on customer data and behavior. They can remember past interactions, preferences, and purchase history and tailor their responses and recommendations for each customer.
Use cases
Here are a few ways chatbots help to up your CX:
24/7 customer support to answer FAQs and resolve simple issues.
Lead generationand qualification by engaging website visitors and collecting contact information
Personalized recommendations by analyzing customer interactions and purchase history
These round-the-clock support superstars can enhance your customers’ overall shopping experience and drive more sales.
3. Cloud computing
Cloud computing is a strong CX technology because it virtualizes the customer service experience. This also centralizes customer data with a server-based thin client that doesn’t require on-premises physical space.
With cloud computing, you can scale your customer service operations up or down based on demand, ensuring that you can provide a consistent level of service even during peak times. You can also employ a cloud telephony tool that helps manage your business phone system via an online dashboard.
This scalability allows you to quickly deploy new features and services to meet evolving customer expectations and stay competitive in an evolving market.
Use cases
Cloud computing can improve CX in several ways:
Virtualization to lower costs by removing the need for in-person hubs or offices
Scalable data management as a thin client by centralizing the storing and managing of vast amounts of customer data securely
AI-powered insights from analyzing customer data
The insights gained from cloud computing can help you better understand customer behavior and preferences in real time, no matter what channels your customers use.
4. CRM systems
CRM technology is a cornerstone of CX because it enables you to build and maintain strong customer relationships.
By centralizing customer data and interaction history, CRM gives you a comprehensive view of each customer, allowing you to understand their unique needs at a glance. Then, you can tailor service and support to meet their individual needs.
Customer management tools like CRM facilitate smooth internal communication and team collaboration. Data silos become a distant memory as all departments have access to the same customer information. This helps your team provide a more cohesive and integrated customer experience.
Use cases
CRM is a key technology to create a strong customer experience:
Customer data management by storing and managing data in a centralized location to track interactions and preferences
Sales and marketing automation like lead management, email campaigns, and follow-up tasks
Customer service and support that gives agents access to customer history for more efficient support
With the right type of CRM tool, you can gain more complete insights into your customer behaviors and target them with better, more personalized support and service.
5. Omnichannel communication tools
Omnichannel communication tools create a better CX because they allow you to provide seamless and consistent communication across multiple channels.
These omnichannel CX tools allow customers to interact with businesses through their preferred channels, whether email, chat, social media, phone, or elsewhere, without experiencing service disruptions.
Omnichannel is all about continuity and seamless support — both for your customers and your team. Omnichannel gives your agents one view of the customer so all their history is instantly accessible, meaning your agents will spend less time looking for important information.
Omnichannel is an essential tool for outstanding customer experiences with:
Seamless customer interactions across multiple channels for a more convenient experience
Unified customer engagement to give you a single view of each customer for easy tracking
Efficient customer support that enables agents to handle inquiries from multiple channels on a single interface
Omnichannel support reduces the need for customers to repeat information and helps your agents resolve issues more quickly, leading to higher customer satisfaction.
6. Natural language processing (NLP)
Natural language processing fuels a great CX by using conversational AI to chat with customers in a way that feels human and natural.
NLP is key for intuitive, conversational customer experiences that don’t feel robotic. NLP-powered chatbots and virtual assistants can interpret customer questions and requests and provide immediate, accurate responses. They can also analyze customer feedback and return valuable insights into customer preferences by crawling CSAT data for actionable takeaways.
Use cases
NLP helps support a competitive customer experience in many ways:
Automated customer support with chatbots and virtual assistants that understand and respond to customer inquiries in natural language
Sentiment analysis from product reviews or customer feedback to gauge how customers feel about products and services
Personalized recommendations from analyzing customer interactions and behaviors
With smart natural language processing, you can better understand your customers’ intent and behaviors to provide more relevant and targeted recommendations.
Predictive analytics is a key function of AI that helps anticipate customer needs so you can proactively address issues and provide personalized recommendations.
Predictive call center analytics analyzes historical customer data and identifies patterns and trends to forecast future outcomes like purchasing behavior, churn likelihood, or product preferences.
Use cases
The ability to see into the future (or at least to predict it) has valuable implications for your business:
Churn prediction to spot customers who are at risk of churn and implement targeted retention strategies
Personalized marketing to identify patterns and preferences and tailor marketing messages accordingly
Inventory management to forecast demand based on historical data, seasonal trends, and other factors
The more you can proactively address customer demands, the more your customers will be able to trust that you have their needs covered.
8. Multi-factor authentication (MFA)
Multi-factor authentication is a key CX technology because it simultaneously enhances security and ensures a seamless customer experience.
MFA can use SMS-based delivery to validate requests, such as delivering a one-time password (OTP) to create or reset security credentials on their account. This type of Voice over Internet Protocol (VoIP) texting adds additional security by protecting customer accounts from unauthorized access and fraud.
Use cases
MFA is a CX tech tool that helps accomplish several different objectives:
Enhanced security with extra verification to protect customer accounts from unauthorized access and fraud
Simplified user experience by reducing the need for complex passwords and replacing them with push notifications or biometrics
Compliance requirements for data security and demonstrating your adherence to them, enhancing your reputation
While MFA technically adds another step to the authentication process, it still simplifies things for users by prompting them and removing questions about how secure their data is.
Tracking CX analytics is important to ensure you can find a CX baseline to improve upon. That is, without CX measurements, your CX strategy won’t have a metric of success to determine ROI.
By collecting data on key CX analytics like customer satisfaction (CSAT), Net Promoter Score® (NPS), and customer effort score (CES), you can spot areas for potential improvement and track those improvements over time. Those metrics also help you benchmark your performance against industry standards and direct competitors to see where you can differentiate yourself in the market.
Use cases
Measuring CX allows you to create new initiatives to track and analyze data as well as implement changes:
Customer journey mapping to visually represent the customer’s interactions across touchpoints and identify pain points and wins
Voice of the customer (VoC) programs to collect and analyze direct customer feedback and ensure you’re meeting expectations
Benchmarking and comparison against industry standards and competitors
By assessing your customer service metrics, you can better understand the effectiveness of your CX approach and make changes as necessary.
10. Website personalization
Tailoring web experiences around individual customer needs is a key part of a competitive CX strategy. It signals to your customers that you’ll meet their needs, not just the needs of your general customer base.
To achieve this, you can use AI-powered tools to track validated, authenticated, or otherwise cookie-tagged traffic and create unique experiences for them, such as 1:1 microsites for a specific use or campaign.
Use cases
Personalizing user journeys on your website creates the potential for tailored experiences that impress both current and potential customers:
Dynamic content that changes based on the visitor’s behaviors, preferences, or demographics
Tailored offers like exclusive discounts for users that have shown interest in a related product or service
Customized user experience (UX) to increase engagement, like related or recommended articles
Most web personalization efforts exist to increase engagement and loyalty and, in turn, drive conversions.
11. Sentiment analysis
You can’t underestimate the importance of customer reviews. With AI comes impressive capabilities to analyze the intent behind customer comments and complaints. AI can conduct real-time sentiment analysis to help agents address critical issues and even trigger helpful communications to customers.
It can also help you spot where you excel to reward or reinforce those systems, processes, or behaviors internally. It can even help product and support teams improve offerings by analyzing where customers are the least happy.
Use cases
It’s important to gauge customer opinions and feelings to improve CX or continue doing what you do well:
Social media monitoring to respond promptly to comments and messages, improving brand reputation
Feedback analysis to identify common themes and areas for improvement
Competitor analysis to gain insight into their strengths, weaknesses, and market perception
More than just a temperature check, sentiment analysis helps make data-driven decisions to enhance CX and drive business growth while maintaining brand integrity.
12. Co-browsing
Co-browsing is a form of hands-on support that allows your agents to give real-time help to customers navigating their site or mobile app. Co-browsing allows agents to view and interact with the customer’s screen to guide them through complex processes, troubleshoot issues, and provide contextual information.
This CX approach can increase satisfaction and loyalty by providing immediate, tailored support to address an urgent need.
Use cases
Co-browsing creates opportunities for collaboration that provide direct CX benefits:
Technical support for agents to provide step-by-step instructions, visual demonstrations, or other assistance
Sales assistance to help customers navigate your site, find products that meet their needs, and complete transactions
Form completion for complex applications or registrations so agents can help ensure accuracy
All of these contribute to CX technology’s ability to solve problems faster and improve customer satisfaction.
13. Interactive knowledge bases
Interactive knowledge bases empower customers to find answers to their questions and solve problems independently without needing contact support. These helpful articles can include videos and illustrations and can also sync visitor data back to your CX platform to track customer use of the resource.
Knowledge bases facilitate customer service automation that reduces frustration and improves satisfaction by putting answers right at customers’ fingertips. They can also free up time for agents to address more value-added interactions instead of answering frequently asked questions.
Use cases
Knowledge bases help customers help themselves, which creates several use cases for overall CX:
24/7 self-service support with a user-friendly interface and a comprehensive library of articles and tutorials
Product educationwith resources to learn how to use products or services effectively, giving them more out of their purchase
Community engagement that allows customers to contribute knowledge and expertise via questions, tips, feedback, or a forum
By making resources available that help customers get the most out of their purchases, you can drive customer engagement and loyalty — and track their journey to draw new insights out of how they used the knowledge base.
14. Web journey tracking
Web journey tracking crawls customer journeys across your website or app and provides diagnostics and feedback on visitor experiences. These insights can act as canaries in the UX coal mine, directly revealing opportunities for CX improvement.
This customer journey map can also help you further personalize customer experiences by understanding individual behaviors in context with their interactions on your site. For example, for customers who spend time browsing product features, you can engage them over chat to try a product trial.
Use cases
Tracking web journeys is a big part of monitoring your CX trends and can help boost CX in many ways:
Behavioral insights like the paths customers take through the website, the pages they visit most frequently, and the actions they take before making a purchase or abandoning their cart
Personalization options based on frequently visited pages or previous interactions
Optimized conversion rates by spotting trouble areas like confusing navigation or lengthy checkout processes
Optimizing your customer journeys across your website or app can enhance the customer experience and increase the likelihood of conversion.
15. Callback requests
Callbacks enable customers to request phone support from a live human, improving CX by removing the need to wait on hold to engage customer support. Hold times can lead to frustrated customers, and callbacks (from an outbound call center or your in-house team) reduce the effort they have to commit to a support ticket, instead putting the burden on you to reach out to them.
Requesting a call via the web can trigger an automation that sends your customer support team the full context regarding the customer’s site interactions leading up to the request. This reduces the need for customers to catch agents up-to-speed, lowering overall customer effort and improving satisfaction.
Use cases
CX tech that allows users to request a callback and avoid holds can improve CX in several ways:
Complex support issues that require more time and attention or that need to happen at a time that is convenient for the customer
High-value sales opportunities to address questions or concerns before purchasing a high-ticket product
Lead generation to schedule consultations or sales meetings for a later, more convenient time
Building comprehensive customer support, nurturing leads, and driving sales can become easier with the right tools.
Benefits of Implementing CX Technology
CX technology comes in many different forms — and all CX tech options offer one of four main business benefits to adopters.
Improve customer satisfaction and loyalty
CX technology improves customer satisfaction and loyalty by helping you deliver exceptional experiences.
CX tech can give businesses a boost to:
Personalize interactions
Provide timely support
Offer seamless cross-channel experiences
With better customer experiences comes the potential for more repeat business and positive word-of-mouth from previous customers.
Enhance data-driven decision-making
CX technology implementations provide valuable insights into customer behavior and preferences. You can use these details to make informed decisions more likely to resonate with target audiences.
💡Remember: Don’t just collect data — do something with it! Get excited about continuous improvement by acting on customer feedback and insights. Only then can you begin to see an ROI on CX solutions.
Streamline customer service processes
Chatbots, automation tools, and other CX tech can handle routine inquiries and free up human agents for more urgent or complex customer service goals and issues. This lowers response times and improves overall service quality.
By giving agents access to pertinent customer information before, during, and after interactions, agents can also give more efficient support and tailored solutions for better satisfaction.
Increase sales and revenue
CX tech can help you increase sales and revenue with personalized recommendations based on customer preferences and behavior, leading to higher conversion rates.
These tech solutions can even increase:
Customer advocacy
Repeat business
Referrals
Each of these can drive growth significantly over time.
Now that you know the best customer experience technology options available for increasing satisfaction, let’s break down the best practices to keep in mind when implementing them:
Map, analyze, and understand the customer journey to spot potential problems.
Set clear and measurable goals to address those problems.
Choose the right combination of CX technology to solve the specific issues.
Prioritize data privacy and security for peace of mind and compliance.
Provide comprehensive training to get all employees on board with the new tech.
Encourage cross-team collaboration to create faster, more effective solutions.
Mystery-shop your customer journeys for a walkthrough in the customer’s eyes.
Act on customer feedback to ensure you’re addressing any new issues.
Stay agile and flexible to adapt to changing customer preferences.
Continuously improve to remain competitive and show customers your commitment to their needs.
Following these best practices with your CX technology implementation will make you better prepared to futureproof your CX strategy with constant updates and evolutions.
The Ultimate Customer Experience Starts with Nextiva
Customer experience technology offers you a powerful toolkit to enhance customer satisfaction, loyalty, and revenue. You can create more seamless and personalized experiences that keep customers hungry for more while you also gain valuable insights into their usage patterns and behaviors.
With Nextiva, you can set yourself up to improve continuously through constant customer experience management. Surprise your customers by exceeding their expectations: communicate faster and more clearly, talk to them where they want to be reached, and create opportunities to gather critical customer feedback.
Surprise and delight your customers!
Chat with your customers the way they prefer to communicate and work with teammates – all in a single app.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
Customer Experience Technology FAQs
For more on customer experience technology, check out these frequently asked questions.
Why is CX technology important for small businesses?
CX technology is important for small businesses because it offers a clear competitive advantage with personalization, data-driven insights, and process efficiency. This advantage can drive customer retention, lower churn, and increase satisfaction.
What are some risks of implementing CX technology?
CX technology has many benefits, but a few risks to be aware of include:
Integration: Integrating the new tech with existing systems Data security: Storing and managing customer data Cost overruns: Affording the CX implementation, which can be costly Change resistance: Employees resisting the new technology and affecting implementation Vendor reliability: Introducing risks from relying on third-party vendors for technology solutions
You can overcome these risks by thoroughly establishing your objectives with the solution and carefully planning and executing the implementation with a focus on security, compliance, and user adoption.
What’s the best way to measure ROI on a CX technology solution?
The best way to measure ROI on a CX solution is with the following formula:
ROI = (Net benefits / Costs) x 100 Net benefits = Benefits – Costs
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ABOUT THE AUTHOR
Alex Doan
Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.
Have you ever gotten halfway through a chat with customer service, only to switch to email for a more complex issue? Frustrating, right?
Now imagine that transition being smooth and effortless. You don’t have to repeat yourself, and the conversation continues seamlessly, even though the channel changed.
Unfortunately, that’s not always the reality. 79% of customersexpect consistent service across all the different channels they interact with your business. But fragmented interactions are a major pain point, leading to frustrated customers who may not return.
In this article, we’ll tackle seamless customer communication. We’ll explore strategies to create a unified communication experience that keeps your customers happy and loyal.
What Is Seamless Customer Communication?
Seamless customer communication involves providing a consistent and personalized experience across all channels that a customer may use to interact with a company.
It means integrating and synchronizing communication touchpoints like website chatbots, phone calls, emails, and social media so that customers can seamlessly transition between channels while receiving relevant and contextual support.
The goal is to create a frictionless customer journey, where interactions feel effortless and tailored to individual needs, regardless of the communication channel used.
For example, a customer reaches out with a question on your website’s chatbot, and then seamlessly switches to a phone call with a rep who already knows their history. That’s the power of seamless customer communication.
Why Is Seamless Customer Communication Important?
Implementing seamless customer communication offers businesses many benefits, including:
Increased customer satisfaction and loyalty: When customers feel heard, valued, and supported, they’re satisfied and stay loyal to your brand.
Improved brand reputation: Seamless communication builds trust and positive experiences.
Reduced customer churn: Addressing customer issues quickly and effectively minimizes frustration and keeps churn at bay.
Increased efficiency and productivity: Streamlined communication processes empower employees to resolve issues faster and free up time for other tasks.
Faster resolution of customer issues: Seamless transitions between channels connect customers with the right person quickly, speeding up problem-solving.
6 Strategies To Build Seamless Communication
So, how do you achieve this communication standard? Here are some key strategies:
1. Unify your communication channels & interfaces
Imagine Sarah, browsing your website at 10 pm with a question about an order. Traditionally, she’d wait until morning to call your customer service. But what if she could get immediate help through a live chat?
Unifying your communication channels creates a smooth journey for customers. This means integrating your website, email, SMS, contact centers, social media, and even in-app messaging into a central platform.
Consistent branding and messaging across all channels further reinforce a cohesive experience.
Some things you can do to create a unified experience:
Invest in a unified communication platform that integrates all your customer touchpoints.
Develop clear brand guidelines for voice, tone, and messaging across all communication channels.
Empower customers to switch channels seamlessly. Offer live chat transfers to phone calls, for example.
2. Anticipate & address customer needs
Customers appreciate brands that anticipate their needs and proactively address potential issues. This goes beyond simply reacting to inquiries.
You can implement proactive notifications to use data and past interactions to send timely and relevant updates. For instance, inform customers about upcoming order deliveries, flight changes, or potential service disruptions.
Also, use win-back campaigns to identify customers who haven’t engaged with your brand in a while and reach out with personalized offers or re-engagement campaigns.
Don’t let the communication end after a purchase; offer post-purchase tutorials, satisfaction surveys, or loyalty programs to keep customers engaged and build long-term relationships.
3. Use technology
Customers today expect immediate assistance and 24/7 availability. Technology empowers you to meet these expectations and enhance the customer experience simultaneously.
Consider the scenario of a late-night website inquiry. Instead of waiting, a customer can interact with an AI-powered chatbot on your website. This chatbot can answer simple questions, direct them to relevant FAQs, or even seamlessly escalate the interaction to a live agent for more complex inquiries.
Self-service options like knowledge bases and FAQs empower customers to find answers independently, fostering a sense of control and convenience.
Customer Relationship Management (CRM) software further elevates your communication strategy by providing a unified customer profile. This allows you to personalize experiences and anticipate customer needs based on their interaction history and preferences.
4. Prioritize customer data management
Customers often contact businesses via multiple channels for the same issue. Without a centralized system to capture and analyze their data, they’d have to repeat information with each interaction, creating a fragmented experience.
Effective customer data management is the fuel for seamless communication. It helps personalize communication and even anticipate customer needs.
You can proactively reach out to customers with potential solutions or updates based on their past interactions. This demonstrates attentiveness and care, fostering a positive brand perception.
5. Promote a customer-centric culture
Technology and data are powerful tools, but a customer-centric culture is the heart of seamless communication.
Customers interacting with multiple representatives during their support journey tend to get confused. If each interaction is inconsistent or disjointed, their perception of your brand suffers.
Training your employees on effective communication skills, active listening, and empathy ensures every interaction is seamless and personalized, regardless of the channel.
Empowering employees with access to relevant customer information and decision-making autonomy further enhances their ability to resolve issues efficiently and provide seamless customer service.
6. Continuously improve your communication strategy
Seamless communication is an ongoing journey, not a one-time destination. Regularly measure the effectiveness of your business communicationstrategy and make adjustments as needed.
Track key metrics like customer satisfaction scores, resolution times, and channel usage patterns. Actively solicit feedback through surveys or polls to understand customer experience pain points.
You can also try A/B testing to experiment with different communication approaches and see what resonates best with your audience.
Encouraging a culture that prioritizes customer satisfaction and continuously seeks to improve the customer experience is key. This mindset should permeate across your organization, from frontline staff to leadership, encouraging a customer-centric approach for seamless communication.
Examples of Seamless Customer Communication in Action
Companies that have successfully implemented seamless customer communication strategies have reaped significant benefits.
Amazon
This e-commerce giant integrated their website, mobile app, and customer service (phone, chat) seamlessly. Amazon drives multiple benefits for customers. Here are a few:
Browse on their phone, add items to a cart on the website, and then complete the purchase through the app.
Chat with a customer service rep who can see their order history and preferences, regardless of the channel used previously (website or app).
The smooth transition between different actions builds trust and reduces frustration. Customer retention and sales improve due to a more convenient shopping experience.
Verizon
Verizon uses an AI-powered virtual assistant to handle basic customer inquiries about billing, plans, or troubleshooting.
If the issue gets complex, the AI can seamlessly escalate the chat to a live agent. Importantly, the AI would pass on the conversation history and customer details, ensuring the live agent has context and can quickly resolve the issue.
This reduces wait times for complex issues and helps avoid customers having to repeat themselves. It creates a more efficient and positive customer service experience.
Key Takeaways
Ready to create a seamless customer experience? These takeaways will help you create a frictionless and personalized customer journey.
Effortless interactions: Provide an omnichannel experience that meets customers on their preferred channels (phone, email, social media, etc.) while remembering past interactions and preferences.
Unified voice: Create a consistent brand voice and tone across all channels for a better user experience. Empower agents to seamlessly transfer chats to phone calls if needed.
Small business solutions: Affordable unified communication options exist for SMBs. Use free/low-costsales tools like chatbots and messaging apps to enhance customer interactions and improve your workflows.
Know your customers: Prioritize data integration across channels. Use a unified communicationsprovider to create a unified customer profile, capturing interaction history and preferences to anticipate their needs.
Personalized advantage: Stand out with a customer-centric culture. Empower employees with autonomy and access to customer data for highly personalized customer support.
Continuous improvement: Gather customer feedback across channels and use A/B testing to optimize communication methods and improve customer retention.
Tech-powered future: Embrace technologies like AI-powered virtual assistants that can handle real-time routine inquiries and seamlessly escalate to human agents with full context.
Beyond expectations: Move beyond meeting customer expectations. Foster an agile environment to design innovative, digitally-enabled experiences that remove silos and drive better customer engagement.
When customer expectations soar, seamless customer communication is no longer a nicety, it’s the cornerstone of business success.
Prioritize a customer-centric approach and use the power of technology to create a unified experience across all touchpoints, drive loyalty, brand advocacy, and sustainable growth.
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ABOUT THE AUTHOR
Joe Manna
Joe Manna was a senior content marketing manager at Nextiva. He blends his marketing acumen and deep technical background to improve people's lives with technology. His expertise helps companies large and small serve more customers. He enjoys a rich iced latte and a non-fiction business book when he's not pressing words.
SIP (Session Initiation Protocol) trunking is a modern technology that enables voice and multimedia communications over an internet protocol (IP) network instead of traditional phone lines. It uses SIP, an application-layer protocol, to establish, modify, and terminate communication sessions between two or more endpoints.
The term “trunking” refers to the consolidation of multiple communication channels or lines into a single, logical connection or “trunk.” SIP trunks provision Voice over Internet Protocol (VoIP) connectivity between an on-premise phone system and the public switched telephone network, also known as PSTN.
For instance, an office might have an existing PBX for phone service. SIP trunks provide phone service for the entire office so they can reach the outside world.
Running your small businessphone system through SIP trunking is affordable, but it’s not necessarily for everyone. It replaces the need for physical lines. It also lets you easily add new phone lines or modify your phone service without disruptions or the need to buy new hardware.
If you’re still unsure about SIP trunking, Tom from Nextiva gives a great explanation in this 2-minute video:
SIP trunking can revolutionize your business by letting you upgrade your PBX to an internet-powered phone system.
It operates similarly to HTTP, which is the very basis of browsing web pages on the internet. SIP was embraced by the open-source community and acted as a catalyst for business phone service. Also, SIP’s capabilities extend beyond phone service into broader messaging functions.
Just like you’d get a traditional phone line subscription from a landline provider, SIP trunking is provided by a SIP provider.
Get your business phone system. Simple. Affordable.
Get your business phone, messages, video meetings, contact management and notes–integrated in ONE powerful app.
An excellent SIP trunking service lets you use your existing PBX equipment to transition into an internet-powered telephone network.
And that’s not all: you can also use a SIP phone as part of your unified communications system. You can synchronize all your communication channels in real time. This way, you’ll enhance productivity, collaboration, and efficiency across your company.
SIP trunking works as an intermediary between your business phone system and the Internet Telephony Service Provider (ITSP). See the diagram below showing how calls flow from a SIP phone (VoIP) in a business to the outside world — it’s fascinating!
SIP trunking replaces traditional phone lines with a virtual connection, allowing your business to make and receive calls using your existing internet connection. It acts as an intermediary between your on-premise phone system (PBX) and the Internet Telephony Service Provider (ITSP) that delivers your service.
Think of it this way: traditionally, businesses relied on physical phone lines to connect calls. SIP trunking bypasses these lines by converting voice calls into digital data packets that travel over your internet network. This eliminates the need for expensive installations and clunky hardware.
Transitioning to SIP trunking
Here’s what you’ll typically need to make the switch to SIP trunking:
Reliable Internet Connection: Since calls travel over your internet, a stable and high-speed connection is crucial for clear call quality.
SIP-compatible PBX System: Your PBX acts as the brain of your phone system. Ensure it’s compatible with SIP technology, or you may need an upgrade. Some providers offer hosted PBX solutions, eliminating the need for on-premise hardware.
VoIP Phones or Adapters: For making and receiving calls, you’ll need phones that work with SIP technology (VoIP phones). Alternatively, if you prefer to keep your existing phones, SIP adapters can convert them for use with VoIP calls.
Network Connection for Phones: While voice calls travel over the internet, your phones themselves might still require a separate network connection for features like internal calls and intercom functionality.
Direct inward dialing (DID) numbers: Enhancing flexibility
DIDnumbers are an additional feature you can leverage with SIP trunking. They provide a cost-effective way to assign specific phone numbers to employees or departments within your company.
Here’s how it works:
Your ITSP assigns you multiple phone numbers, each linked to a specific SIP extension within your PBX system.
Incoming calls with a specific DID number automatically route to the designated extension, eliminating the need for a receptionist or auto-attendant.
The beauty of SIP trunking with DID is the elimination of separate phone lines for each number. You only pay for the service itself, reducing infrastructure costs.
Using DID numbers with SIP trunking, you can enhance call management for various departments like customer service, sales, or even individual employees, improving overall communication efficiency.
What Is SIP Trunking Used For?
The main role of SIP trunking is to replace PRI technology. PRI, or Primary Rate Interface, has been used for decades to deliver lines of voice and data using physical copper lines.
Essentially, it’s a bundle of analog phone lines put together. PRI can be costly to maintain since the hardware is becoming outdated rather quickly.
With SIP trunking, this happens using VoIP technology. SIP also supports other data like instant messages and video conferencing.
SIP trunking is the right choice for anyone ready to move their business communication on a light budget.
This warrants a follow-up question: how will you know that your company is ready for SIP? Here are some questions to consider:
Are you currently paying for call capacity that you don’t need?
Is it expensive to maintain all your equipment?
Do your voice calls drop unexpectedly or need higher reliability overall?
Do you have remote employees and/or employees that travel or relocate often?
In short, SIP trunking is used for call setup, management, and teardown. It’s flexible, reliable, and quite lightweight. This means you can focus on your business instead of the technicalities. SIP is the basis for VoIP communications, and SIP Trunking is used to provide VoIP connectivity through a PBX.
Still unsure of the advantages of this approach to your business communications? In this section, we’re diving into the benefits of SIP.
SIP connects a variety of devices to connect individuals and businesses locally and globally through voice, video, and text. It simplifies business communication systems and makes businesses technologically competitive. Here’s how.
1) Cost savings and efficiency
With a traditional phone line, you may be paying for extra lines you aren’t using. You might also incur high charges for long-distance and international calls.
There’s also the cost of equipment maintenance. With SIP trunking, you’ll experience simplified pricing, usually charged on a per-user basis. This comes with the extra benefit of predictability in your recurring expenses.
You get the choice between metered and unmetered SIP trunk plans. There’s a huge difference.
2) Virtual presence
SIP creates a unified virtual presence. It allows individuals and businesses to choose when and how they would like to be available.
For example, if you’re in a business meeting, calls and messages can be forwarded to your assistant. If you’re on a business trip, they’re routed to a smartphone.
Thanks to SIP, you’ll have centralized communication. We all have multiple ways we communicate: multiple devices at home, just as many (or more) at work, texts, video chat…The list goes on. SIP grants a user one “address” for all these devices and applications.
As a result, your interactions remain frictionless, no matter where you are.
3) Space for growth and scalability
When you’re looking to grow your company, your business needs will change. Sometimes, they’ll change at a rapid pace.
You need your technology to grow your business. With SIP trunking, you’ll combine your communications across channels and multiple offices into a single network.
Your call volume or the number of concurrent calls is likely to grow as your company grows. Technology shouldn’t stop you from doing things right.
No need for new IP infrastructure or waiting to speak to a customer service agent just to add new phone lines! With SIP trunking, you’ll be able to do all of that on your own, on demand.
4) Reliable technology
Traditional telephony service can be disrupted due to phone failures, bad weather, or a damaged telephone pole.
Luckily, SIP trunking with VoIP boasts higher reliability. This means that you can keep using your phone even in case of failure. Calls can be routed to other lines, offices, or your mobile device.
No matter what happens in the background, you can keep your business going smoothly and interruption-free.
Drawbacks of SIP trunking
While SIP trunking offers many advantages over traditional telephony services, it also has some potential drawbacks that businesses should be aware of:
🌐 Dependence on internet connectivity
SIP trunking relies on your internet connection to transmit voice data. If your internet goes down, your phone system will be inoperable. This can be a major issue for businesses that depend heavily on reliable phone communications.
How to overcome it: Implement redundant internet connections from different providers, or use a backup like 4G/5G cellular data to ensure continual internet connectivity.
🎛 Quality of Service (QoS) issues
Since voice data travels over the public internet, latency, jitter, and packet loss can degrade call quality if the internet connection is not properly optimized for real-time communications.
How to overcome it: Implement QoS prioritization policies on your network equipment to prioritize voice data. Use a dedicated internet connection for SIP trunking traffic.
🔐 Security vulnerabilities
SIP communications are transmitted as data packets, making them vulnerable to interception and hacking if not properly secured.
How to overcome it: Use encrypted SIP trunks, and enable security features like firewall protections, authentication, and data encryption. Implement robust cybersecurity practices.
🔌 Power dependency
SIP phone systems require power to operate, unlike traditional analog phones that derive power from the telephone line.
How to overcome it: Deploy backup battery/generator power for SIP phones. Consider keeping analog phone lines for emergency use.
Being aware of these potential drawbacks and implementing appropriate solutions helps businesses mitigate the risks and take full advantage of the benefits of SIP trunking.
PRI vs. SIP Trunking vs. VoIP
While PRI, SIP Trunking, and VoIP are related technologies used in voice communications, they differ in their capabilities and implementation. Here’s a side-by-side comparison:
Feature
PRI
SIP Trunking
VoIP
Technology
Traditional phone lines
Internet Protocol (IP)
Internet Protocol (IP)
Scalability
Limited, requires additional physical lines
Highly scalable, no physical line limitations
Highly scalable, no physical line limitations
Cost
Higher costs for maintenance and scaling
Lower costs, no physical line expenses
Lower costs, no physical line expenses
Mobility
Limited to physical locations
Supports remote workers and mobility
Supports remote workers and mobility
Features
Basic voice calling
Depends on the specific protocol used (e.g., SIP)
Advanced features like video conferencing, integration with business apps
Flexibility
Rigid, aging technology
Flexible, adaptable to changing needs
Flexible, adaptable to changing needs
Future-proof
May become obsolete as telecom providers phase out support
Future-proof as it uses IP networks
Future-proof as it uses IP networks
PRI uses traditional phone lines, making it inflexible, costly to scale, and potentially obsolete.
SIP trunking and VoIP both use internet connectivity, offering cost savings, scalability, mobility, and advanced features.
VoIP is a broad term for voice-over IP, while SIP trunking specifically uses the SIP protocol to enable VoIP calling.
For modern businesses, SIP trunking and VoIP solutions are generally more future-proof, cost-effective, and feature-rich compared to the aging PRI technology.
How To Get Started With a SIP Trunking Service
Getting started with a SIP trunking service doesn’t have to be complicated.
Who can benefit from SIP trunking?
SIP trunking is a valuable solution for businesses of all sizes, particularly those with:
High call volume: SIP trunking can significantly reduce communication costs for businesses with frequent calls.
A need for scalability: Businesses with fluctuating call needs can easily adjust their SIP channels.
A desire for advanced features: SIP trunking unlocks a range of features that can improve communication efficiency.
Transitioning to a SIP trunking service is straightforward but requires some key steps. Here’s how to get started:
Assess your needs: determine how many concurrent calls you need to support, decide if you want to keep your existing phone numbers, and consider any advanced calling features like auto-attendant, video conferencing, or call recording that are must-haves.
Choose a SIP provider: With your requirements in mind, research reputable SIP providers that can support those needs at a reasonable cost. Make sure they’re compatible with your current PBX system or offer a hosted PBX solution. Also, check their uptime guarantees and customer support offerings.
Prepare your network: Before making the switch, prepare your network infrastructure. Ensure your internet has enough bandwidth for VoIP calling and configure your router/firewall to allow the necessary SIP traffic. Setting up a dedicated voice VLAN or QoS rules to prioritize voice packets is recommended.
Port your numbers (if applicable): If you’re keeping your existing phone numbers, you’ll need to request number porting from your current provider to the new SIP provider, which can take 1-3 weeks typically.
Configure your system: Once the numbers are ported, configure the SIP trunk connection between your PBX and new provider, program your numbers, calling rules, auto attendant, and other settings, and thoroughly test inbound and outbound calling.
Train your staff: Make sure to properly train your staff on using any new phone system features and provide instructions for things like making external calls through the new system.
With our plans, we give you all of the above control and power over your cloud PBX — and more. We also have an award-winning customer service team to help you with anything you may need along the way.
Sounds good?
Check out how you can power up your entire phone system with our cloud-based SIP trunks.
Joe Manna was a senior content marketing manager at Nextiva. He blends his marketing acumen and deep technical background to improve people's lives with technology. His expertise helps companies large and small serve more customers. He enjoys a rich iced latte and a non-fiction business book when he's not pressing words.