Increase Your Survey Response Rate with 3 Simple Steps

By March 14, 2018 No Comments

Whether you’re creating a survey to learn more about your customers, colleagues, or prospective clients, a common goal most surveyors have is to receive as many responses as possible. 

The more responses your survey receives, the more data you can analyze, allowing you to make more informed business decisions and take your organization to the next level. 

Many people often overlook three simple methods that cater to respondents’ needs, and lower the surveyor’s chances of a successful response rate.  But not you. 


Lessons from NextCon’s Customer Experience Roundtable

By March 6, 2018 No Comments

Those who sat in the audience on Monday, Oct. 23, 2017 at NextCon in Scottsdale, Arizona, were treated to an hour of incredibly valuable information when a powerful group of customer service superstars took to the stage for a panel titled CX Unplugged: Lessons Learned from Legendary Customer Experience Teams.

Moderated by business consultant and television personality Carol Roth, the panel consisted of marketing and employer brand strategist Lane Sutton, Nordstrom SVP Lois Evers and Ritz-Carlton general manager Liam Doyle. Each person shared customer experience insights so valuable, the audience could barely keep up as they jotted down notes.

Customer Experience

How Social Media Has Enhanced the Customer Experience

By March 5, 2018 No Comments

In the past 10 years, social media has taken on a tremendous growth and evolution.

No longer are these platforms only a site to network on, they have transformed into a useful tool for businesses to market themselves, entertain, and sell to current and potential customers.

Most businesses already have, but if you haven’t done so yet, implement social media into your business strategy for 2018.

Not only will it enhance your customers’ satisfaction with your brand, but it will help you learn more about how your customers perceive your business, and what your competitors are doing.

Let’s dig a little deeper, and dive into how social media can improve your business’ customer experience.

Thumbs up for affirmations

Lessons That “As Seen on TV” Can Teach About Marketing

By March 1, 2018 No Comments

If you are an insomniac like me, you may turn to your TV late at night for some distraction.

And, if you’ve done this at any time in the last couple of decades, you may be the proud owner of a “My Pillow”, “Shamwow” cleaning cloth or one of a cornucopia of other gadgets and items that are so effectively advertised with the “As Seen on TV” infomercial formula.

Granted, the Internet may today be the best go-to marketing format vs. those As Seen on TV (ASOTV) infomercials. But, the lessons learned from ASOTV successes remain true, regardless of media.

Here are 5 ideas that can work when marketing any type of product or service, even if you never sell on TV.

Nextiva Cares volunteers at Phoenix Children's Hospital

Nextiva Cares Loves Phoenix Children’s Hospital!

By February 28, 2018 No Comments

This February, the Nextiva Cares team had an amazing time volunteering with the Phoenix Children’s Hospital Foundation and supporting Phoenix Children’s Hospital’s Assisted Animal Therapy Program (AAT).

Nextiva Cares has maintained a great relationship with Phoenix Children’s Hospital (PCH) since we were founded in 2015, but this year, we decided to help the foundation in a way that helped not only countless child patients at PCH, but many of their furry friends as well in their Assisted Animal Therapy Program.