“Most tech speakers suck,” said Guy Kawasaki, to a stunned, laughing crowd last November at NextCon16 in Scottsdale. “And, what’s worse, most of them go long—a deadly combination. I always use a top 10 format; I’m going to tell you how your company can jump the innovation curve.”
For the next 45 minutes, that is exactly what Kawasaki did—keeping the crowd’s rapt attention, most of them taking furious notes and erupting in laughter at various times during the presentation. He was rewarded with a standing ovation that lasted a full five minutes.