Take a moment think back to the last conference you attended, and try to remember the session immediately after the mid-afternoon tea break.
Drawing a blank?
You aren’t alone. By 3 p.m. at most conferences, many of us have one foot out the ballroom door and one eye on our phones, texting fellow attendees about where to meet up for happy hour.
But for several hundred people attending last October’s sold-out NextCon in Scottsdale, Arizona, that script was flipped on its head.