Guy Kawasaki’s Secrets to Innovation

Guy Kawasaki’s Secrets to Innovation

By May 9, 2017 No Comments

“Most tech speakers suck,” said Guy Kawasaki, to a stunned, laughing crowd last November at NextCon16 in Scottsdale. “And, what’s worse, most of them go long—a deadly combination. I always use a top 10 format; I’m going to tell you how your company can jump the innovation curve.”

For the next 45 minutes, that is exactly what Kawasaki did—keeping the crowd’s rapt attention, most of them taking furious notes and erupting in laughter at various times during the presentation. He was rewarded with a standing ovation that lasted a full five minutes.

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Banish Boring! 5 Ways to Make Your Business Retreat Brilliant!

Mondays with Mike: 5 Ways to Make Your Business Retreat Brilliant

By May 8, 2017 No Comments

I’ve worked in a lot of stressful, busy environments, but the hands-down crazy-making winner was my computer forensics business.  We had techs in the field, staff in the office, and people who needed answers and analysis yesterday.  It was full-tilt frantic most days.  So many different personalities and competing demands on resources made for quite a bit of tension, and it occurred to me that we could use a little team-building work.

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Should You Use a Low Introductory Price to Grow Sales?

Should You Use a Low Introductory Price to Grow Sales?

By May 5, 2017 No Comments

A very common marketing tactic is to charge less to new customers in order to attract them to start using the company's service or products. For example, storage facilities rely on this to get customer’s business when they offer to rent space for the first month for $1. This works in this industry because it is a lot easier to move things into storage then to actually move accumulated items out! But introductory offers are not always effective in increasing revenue and sometimes they can actually hurt the sales of the company.

Decide on whether to use this strategy by asking these three questions:

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Wordstream’s Larry Kim on Conquering Internet Advertising (and Getting to Mars)

Wordstream’s Larry Kim on Conquering Internet Advertising (and Getting to Mars)

By May 4, 2017 No Comments

If you think Internet advertising is confusing, you aren’t alone. Nearly every business owner and marketer spends thousands of hours per year trying to get his or her product/service to the top of search engines, and beat the previous year’s click-throughs and conversions.

And most of us still get frustrated.

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Is your small business growing too fast?

Work Your Biz Wednesday: 5 Signs Your Small Business Is Growing Too Fast

By May 3, 2017 No Comments

I know, business growth sounds like a good thing. And it is. However, growing a small business requires planning, and I've seen businesses grow too fast. This uncontrolled growth can lead to quickly going out of business. You could burn through cash, exhaust your resources, not to meet customer demand, make risky hiring decisions, and above all damage your brand.

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elevator pitch tips

Mondays with Mike: Deliver the Perfect Elevator Pitch, Every Time

By May 1, 2017 No Comments

Every single entrepreneur needs to have an elevator pitch – a sixty-second rundown of what you do and why you’re worth your clients’ valuable money.  Whether you’re on the hunt for investors to finance an expansion or you’re just making a sale, being able to succinctly deliver relevant information will come in handy more times than you realize.  And here’s how you do it:

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Steve Wozniak’s Secrets of Innovation at NextCon16 Hosted by Nextiva

Steve Wozniak’s Secrets of Innovation

By April 28, 2017 No Comments

NexCon16 attendees were treated to a once-in-a-lifetime opportunity on the last day of the conference last November when Nextiva co-founder and CEO sat down for a fireside chat with Apple co-founder Steve Wozniak.

The conversation covered topics as wide ranging as what it was like to work with Steve Jobs, secrets of the early days of Apple, Wozniak’s advice for companies on how to innovate and more. Several thousand people packed into the largest ballroom at Talking Stick Resort in Scottsdale to hang on Wozniak’s every word.

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