The world’s best companies aren’t built on products and services alone. The top businesses on the planet all have one thing in common: incredible, over the top customer service—employees who answer phones on the first ring or have processes in place (live chat, in-person meetings) that impress clients on a regular basis.
But many of those companies didn’t start out that way. Many learned through trial and error as to the importance of customer service. This is a common lesson, and if business owners are smart to it, they can recover (even from the biggest service failures) and still rise to the top of their industries.
Have you experienced a customer service failure at your company? Maybe a customer that left one nasty review and inspired legions of others to pile on? Or maybe someone yelled at one of your shop employees in front of other current and potential customers?