Loyal customers are important to any business. Anyone who loves your product or service, and keeps coming back for it, is thought to be the ideal customer. However, there’s a huge gap between customers who love your brand and customers who advocate for it. Converting loyal customers into brand ambassadors is a necessity for any business that wants to increase their popularity among consumers.
There’s a difference between a brand ambassador and a paid endorser. A brand ambassador is someone who loves your brand enough to promote it on their own. They’re viewed as trust-worthy and credible by other consumers because they aren’t making money promoting your business, they just genuinely love and support it.
Brand ambassadors can greatly contribute to your business because they’re driving word-of-mouth marketing for you. If you already have loyal customers, bridge the gap between fan and ambassador using these five tips: