16 Customer Service Tips To Drive Better Customer Experience

January 31, 2024 11 min read

Ken McMahon

Ken McMahon

Customer Service Tips to Improve the Customer Experience

Most of your business hinges on excellent customer service. Negative interactions can severely damage your reputation, while great service builds loyalty and fuels growth.

Investing in customer service helps grow and strengthen your customer base through positive word of mouth. But how exactly do you make your customer service better?

This article outlines 15 key tips to take your customer service from good to great.

Whether you need help responding to poor reviews, reducing churn, or cementing customer loyalty, you’ll find best practices to strengthen customer bonds and deliver a standout customer experience.

16 Customer Service Tips To Get You Started

Delivering great customer service improves the bottom line through better customer retention and referrals. Here are a few tips to get you started on the journey.

1. Show empathy

Putting yourself in the customer’s shoes and seeing things from their perspective forge strong relationships and create happy, loyal customers.

However, many customer service reps struggle with displaying empathy.

We’ve all dealt with service people who mechanically read scripts, bounce us between departments, force us to repeat information multiple times, fail to accept responsibility for mistakes, and never bother to apologize.

This leaves customers feeling frustrated, unimportant, and eager to take their business elsewhere.

So how can you cultivate an empathetic mindset within your team? While inherent empathy can’t necessarily be “taught,” you can implement strategies to help support reps sympathize better with customers.

Discuss concrete examples of customer problems and issues and how to help them navigate these challenges. Role-playing exercises can also help reps practice putting themselves in the customer’s place and responding appropriately to issues like credit card disputes or billing questions.

Creating a workplace culture that values compassion is key. Don’t punish employees for spending more time reassuring upset customers. Make them learn to lead through their empathetic engagement.

2. Use positive language

It’s all about how you phrase your language. Even if you’re delivering bad news, there’s a way to present it to customers.

If you’re levelheaded and serious, they will calm down as well. The key is to always have a constructive tone and provide helpful solutions whenever possible.

For example, think about when a customer comes into the store looking for an out-of-stock item.

Sometimes, they become frustrated or even irate when they find out that you don’t have what they need at that moment. Rather than bluntly saying, “Sorry, we don’t have that part/product right now,” turn it into a productive interaction.

First, empathize with their situation. Say something like “I understand you were hoping to purchase this today and I apologize that we currently have none in stock.”

Then, immediately provide a solution to show you want to rectify the situation. You could say, “A new shipment is scheduled to arrive next Tuesday if you want to come back then. I’d be happy to hold one for you once they come in or I can give you a call to let you know when they’ve arrived.”

Do you see the difference between those two responses? The first is dismissive, lacks empathy, and doesn’t offer any solution.

But the second response is informative, constructive, confident, and proactive. It demonstrates that you truly want to help the customer rather than brushing them off.

That understanding and problem-solving approach is invaluable for defusing tense situations and keeping customers happy.

Customer Service Tips: Example of a poor tweet from T-Mobile
Via PCMag

3. Communicate clearly

Clear communication builds trust and rapport vital for any customer relationship.

However, unclear or confusing messages can quickly frustrate customers and damage the relationship.

Many customer service agents struggle with communication for various reasons. Some rely too heavily on scripts filled with complex jargon rather than speaking conversationally.

Others mumble or speak too quickly for customers to follow. Some fail to listen closely to fully understand customer issues before responding.

To promote clear communication within your support team, evaluate any pre-written responses to ensure the language is simple and easy to grasp. Reps should also be coached on speaking clearly and avoiding overly complex vocabulary when interacting with customers.

Additionally, implement active listening training. Teach employees how to focus intently on understanding all details of an issue before formulating a response. This prevents unclear or irrelevant replies that confuse customers.

4. Know your product & services

When agents have command of product features, pricing, options, and policies, they can confidently guide customers to the best choices for their needs. However, gaps in understanding around your catalog can undermine the customer experience.

To ensure your customer service team has expert levels of product and service knowledge, audit your current training program to pinpoint any content gaps. Ensure all offerings are covered in-depth, including options and policies for each. Quiz reps afterward to confirm comprehension.

Also, implement ongoing training updates as new products and promotions are introduced.

Don’t just announce changes via email and expect representatives to integrate details on their own. Dedicate time to train every agent personally on revisions to maintain uniformly high knowledge levels.

Monitor customer interactions for indicators around gaps in understanding. If certain products generate a high rate of confusion or questions, revisit training for those items with the broader team.

Having super users who specialize in complicated offerings can also help drive product mastery over time.

5. Focus on first-call resolution

Providing complete, permanent resolutions within a customer’s first service interaction leads to higher customer satisfaction and a positive brand impression.

However, unresolved inquiries that bounce between departments erode confidence and loyalty. Reps typically specialize in a single area and funnel overflow problems elsewhere. This fragmentation inevitably leads to customer frustration.

To bring more comprehensive issue resolution into initial interactions, train your front-line agents and equip them with the right resources to solve a wider variety of high-frequency questions.

Implement better documentation and knowledge sharing across teams. Create an easily searchable database where agents can access details on specialty topics handled elsewhere to address more facets of customer problems.

How to improve FCR

Regularly sampling and scoring customer interactions also helps gauge first-call resolution rates. Providing additional coaching and cross-training for low scorers to expand their capabilities will help unify service channels over time.

6. Set the right expectations

Managing expectations upfront prevents disappointment. Many reps overpromise — whether timeline, availability, or resolution — to appease initially. But mismatched expectations guarantee future complaints.

Common issues include service level agreements exceeding realities. Audit standards versus actuals.

Train reps on tactful transparency about probabilities, wait times, and options. Frame delivery in days or weeks, not vague platitudes.

Customer Service Tips: Chart on response times
Via SuperOffice

Delivering hard news is challenging. But it pays dividends in trust and satisfaction long-term. Guide reps to set expectations that align with current realities. Candor may sting initially but fosters loyalty overall.

7. Personalize the customer experience

A personal touch is the best way to let your prospects know that they are a priority. A little personalization goes a long way in providing an exceptional first impression.

“The golden rule for every business — put yourself in your customer’s place!”

Orison Swett Marden
Founder, Success Magazine

When you talk to a customer, remember their name and use it throughout the conversation. To show that you’re listening, mention something they said earlier. Your regulars will appreciate this personalization.

Your customer has a busy life, just like you do. Keep that in mind, especially when you’re initiating contact with unhappy customers. Rushing through a conversation or not allowing the customer any control shows you don’t value their time.

Using your customer’s names and giving them options makes them feel valued. Additional ways to personalize include:

Customer Service Tips: Using Personalization in Customer Service
Via Adobe

A little personalization goes a long way in providing an exceptional customer experience. Your customers will remember how you made them feel and reward you with repeat business and referrals.

8. Anticipate customer needs

Pay attention to cues from the customer to anticipate what questions or concerns they might have.

There are a few key ways support reps can get better at anticipating customer needs.

First, they should thoroughly research and understand the company’s products, services, policies, and common issues. The more insight and know-how they have, the better they’ll be able to put themselves in the customer’s shoes.

Second, employees should look for cues from the customer as to what matters most to them and what questions they might ask next. Things like tone, word choice, and body language can help representatives predict what’s important.

Pattern recognition plays a key role — noticing what needs arise commonly can clue reps into what to explain or offer before the customer even asks.

With practice and experience, anticipation gets easier.

9. Go the extra mile

Going the extra mile for customers is often what separates good customer service from great customer service.

Things like following up on an issue even after the case is closed, brainstorming creative solutions when there’s no obvious solution available, giving a sincere apology for difficulties caused even if they were unavoidable, or providing extensive additional information and training resources beyond what was asked for can all show the customer that the company cares.

Empowering representatives with the flexibility and authority to make these judgment calls leads to stronger relationships and improved customer retention when appropriate.

Of course, context and reasonableness matter here. Following up repeatedly when a customer hasn’t responded or drastically overcompensating for minor issues can have diminishing returns.

But within reason, choosing to provide more than what’s strictly required often reminds customers that there are humans behind the company who value them. The gesture sticks in people’s memories associated with positive feelings toward the brand.

10. Keep a positive attitude

Even when dealing with upset, frustrated, or bad customers, a pleasant demeanor demonstrates professionalism and keeps conversations constructive.

Taking a few deep calming breaths when feeling one’s mood slip can work wonders. Having empathy that people are often not upset with the representative personally but rather the situation also helps not take negativity too personally.

Remembering that all customers deserve good service regardless of their current attitude is key too. You need to focus on things within one’s control (like tone of voice, word choice, and actively listening) is empowering.

For example, when a Dark Horse Espresso customer tweeted about their electrical outlets.

Customer Service Tips: Tweet to Dark Horse Espresso

They didn’t take it well

Customer Service Tips: Dark Horse Espresso Tweet

When customer service teams have techniques to self-regulate their mindset, they become better equipped to spread positivity to others through even the toughest calls.

A sunny, enthusiastic persona can be contagious after all. Approaching customer interactions with optimism and grace under fire then drives greater client satisfaction and loyalty overall for the company despite the inevitability of some difficult conversations.

Keeping one’s chin up is a skill that can brighten customers’ days and enhance a company’s image.

11. Seek customer feedback

Actively seeking feedback from customers provides valuable insights for reps and companies to improve their products and level of service.

By surveying customers, monitoring reviews, directly asking for feedback during or after interactions, analyzing complaints data, and incentivizing participation, companies can better understand customers’ preferences, frustrations, and suggestions.

Actively seeking feedback from customers on social media also provides valuable insights for representatives and companies to improve their products and level of service.

They can then tweak approaches, solve common problems proactively, and prioritize upgrades accordingly. Customers appreciate being heard too and providing feedback makes them feel valued. This ultimately drives higher satisfaction.

Customer Service Tips: Screenshot of Apple's post purchase survey

12. Learn continuously

Continually educate your team on the company’s latest offerings, policies, systems, and procedures.

As customer needs evolve and preferences change, reps also need to devote time to expanding their skill sets including communication tactics, conflict resolution, emotional intelligence, and problem-solving abilities.

Managers can support continual learning by providing coaching and opportunities for skills training while emphasizing a culture focused on a growth mindset.

When customers interact with an ever-developing team open to improvement, it leads to better experiences and brand impressions over time through consistently stellar service.

13. Celebrate successes

Recognizing both customer service representative wins as well as delighted customers creates positive reinforcement and motivational reminders that excellent service is achievable and worthwhile.

Sharing testimonials from pleased clients, calling out employees who go above and beyond, and tracking metrics like customer retention demonstrate the business impact of providing great support.

Tapping into related feelings of teamwork pride through celebrations of perfect survey scores or hitting key targets promotes both morale and continued motivation to aim high when interacting with customers moving forward — keeping spirits and dedication high across the team.

And a thank you note to your customers never hurts.

Thank your customers (John's Crazy Socks)
Via X

14. Invest in customer service skills

Most managers actively look for customer service skills before they hire. However, ongoing customer service training falls on the rep as much as it does on the company.

While some companies have robust training programs, others expect representatives to take the initiative in developing their skills.

Without continual learning, representatives will fall behind competitors who sharpen their abilities.

Some areas where representatives should focus ongoing training include:

15. Embrace technology

Use tools and platforms that allow your customer support team to improve response times and best serve modern customers. For example, many customers now prefer self-service options like web chatbots for quick inquiries rather than face-to-face interactions.

Getting fully comfortable with the company’s key systems for pulling customer data empowers faster service. Digital tools like support ticket programs, cloud phone systems with screen pop software, or file-sharing platforms help keep interactions productive.

Equipping help desk chatbots to handle common requests frees up human agents for more complex issues.

Data analysis through artificial intelligence also gives companies key insights into emerging customer needs. When technology takes over repetitive tasks, representatives can instead focus on relationship building.

Resources like online knowledge bases and FAQs reduce research time for common questions.

But don’t over-rely on automatons. Use them where needed and when necessary.

Here’s an excellent example of why your chatbots might not always work. It’s cases like these when you need a secondary option for your customers to get in touch.

Customer Service Tips: Screenshot of a chatbot interaction
Via UX Collective

Most chatbots today don’t have this escalation protocol, according to UX Collective. You need the right balance of automation and human touch to function better.

16. Track your customer service performance

It’s important to try and measure customer service metrics that matter most to your team. Tracking too many metrics can lead to data overload without enough time to analyze the data and make meaningful adjustments.

Rather than focusing solely on individual metrics, look at the big picture. Let your organizational goals and customer needs guide which metrics you track.

Some key metrics to consider tracking include:

You may want to track resolution time, first contact resolution, CSAT by agent, onboarding completion rate, and other metrics relevant to your customer service operations.

Don’t forget to analyze trends over time and leverage insights to improve your customer experience.

You’ve Just Scratched the Tip of the Iceberg

Providing excellent customer service is no small feat. It requires cultivating skills and mindsets that often take years to fully develop.

Though you may feel you’re already doing a good job in this area, in truth, you’ve only just scratched the surface of your customer service potential.

There are depths yet to be plunged when it comes to truly understanding customer needs, efficiently resolving issues, and creating memorable service experiences.

By focusing on the customer, responding quickly, and handling problems with care and consideration, you can offer a service that makes people feel valued. Following these customer service tips will help set your business apart.

Ken McMahon


Ken McMahon

Ken McMahon leads Customer Success for Nextiva. His 25 years of experience leading various aspects of the customer experience including professional services, customer success, customer care, national operations, and sales. Before Nextiva, he held senior leadership roles with TPx, Vonage, and CenturyLink. He lives in Phoenix with his wife and two children.

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