Browsing Articles Written by

Nicole Small

Nextiva’s resident cooking aficionado, plant enthusiast, and Marketing Communications Manager. Enjoys green juice, sushi, and cat memes.

customer service strategy

How to Build an Award-Winning Customer Service Strategy

By August 22, 2018 No Comments

Most business owners launch companies because they are passionate about delivering a specific product or service. For the first few months (sometimes even years), the company’s offering is front and center in every company decision (and usually the core focus of every entrepreneur’s dreams or nightmares). But after a while, owners start to realize that the thing they sell doesn’t mean nearly as much if their company’s customer service strategy isn’t award-worthy.

Marketing Master Class

NextCon17 Marketing Master Class: Top Lessons from Neil Patel and Eric Siu

By July 11, 2018 No Comments

Digital marketing can be incredibly confusing for business owners in any industry—perhaps even more so for entrepreneurs in the business-to-business space. Questions about how to execute effective digital marketing strategies are nearly limitless.

Save Your Customer Service

5 Ways to Save Your Customer Service After An Epic Failure

By June 22, 2018 No Comments

The world’s best companies aren’t built on products and services alone. The top businesses on the planet all have one thing in common: incredible, over the top customer service—employees who answer phones on the first ring or have processes in place (live chat, in-person meetings) that impress clients on a regular basis.

But many of those companies didn’t start out that way. Many learned through trial and error as to the importance of customer service. This is a common lesson, and if business owners are smart to it, they can recover (even from the biggest service failures) and still rise to the top of their industries.

Have you experienced a customer service failure at your company? Maybe a customer that left one nasty review and inspired legions of others to pile on? Or maybe someone yelled at one of your shop employees in front of other current and potential customers?

Lawrence Cole - How to Use Mobile to Reach Customers

Google’s Lawrence Cole on How to Use Mobile to Reach Customers

By June 13, 2018 No Comments

Today’s customers are not only using mobile to make purchasing decisions, they are relying on mobile to do so. We are in the midst of a mobile revolution where increasing numbers of companies are launching native apps designed specifically for products and services, and if a company doesn’t have an app, it has a mobile-enabled website.

So how can companies optimize usage of the mobile device to net new customers and retain existing ones?

how to motivate employees

How to Motivate Employees and Boost Productivity

By June 6, 2018 No Comments

Every company wants to see that their employees are motivated, happy and engaged with the work they're contributing towards the business. 

Engaged and motivated employees give their best work and contribute to a positive working environment. It is in every businesses best interest to promote job satisfaction for all employees. 

If you begin to notice your employees are less than happy when they sit down at their computers every day, you may feel and look for ways to improve morale. Here are some insightful tips to help you boost employee productivity.