3 Reasons Your Company Needs Text Messaging Capabilities

July 21, 2022 3 min read

Blair Williamson

Blair Williamson

3 reasons to get text messaging services for your business

It’s time to adopt text messaging for your business. And here’s why. 

We’re using text messaging more than ever. Think about it — I can respond to a text message while I’m still in a meeting. I can talk to multiple friends at once in a group text message. I can have multiple individual conversations going on at once. I can’t do that with a phone call. 

Simply put, it’s just easier for me to accomplish more with text messages and in less time than taking a phone call. 

And I’m not alone. 85% of consumers prefer to receive a text message over a phone call or an email. Your consumers are already using text messages regularly for personal conversations. Now they want to communicate with your business using the channels they’re already used to. 

3 Reasons to Get Text Messaging for Business

3 reasons to get text messaging for your business. Fast response rate, two-way conversations with customers, it's cheaper than you think

1. Fast response rate. 

Since consumers are already using text messages on the reg’ for personal productivity, text messaging for business is becoming the quickest way to get a response. Text marketing is incredibly effective, with open rates as high as 98% – and 60% of consumers say they read a text within 5 minutes of receiving it. 

2. You can have a two-way conversation with customers. 

Customers want to start a conversation with your business. In fact, 60% of consumers want to be able to respond to business text messages they receive. 

One of my favorite types of business text messaging is the appointment reminder. Again, it’s so much faster for me to respond with a quick “Y to confirm” than to take a phone call – or miss the phone call and be left wondering if my appointment is still on. 

NextivaONE messaging
NextivaONE allows you to have two-way text conversations with customers from the simplicity of a single view.

Like me, 83% of consumers would like to receive appointment reminders via text, but only 20% of businesses send reminders via business text messages. So, we could say that adopting business text messaging would be a way to help your business stand out from the crowd by offering a helpful customer experience.

3. Business text messaging is cheaper than you think. 

If you’re wondering how to get started with business text messaging, you might be afraid it’s too expensive. Don’t think about your personal cell phone bill here. Business text messaging is cheaper. Start by getting a business phone number, which can be as little as $10 monthly.

And many VoIP providers include a business phone number in the total cost of your package.  

Ready to Get Text Messaging for Your Business?

If you choose Nextiva for your business phone service, we include business SMS messaging (SMS and MMS) at no additional cost

Don’t leave your business texts up to chance. Get a verified, 10DLC-compliant number from Nextiva.

Plus, you can send business text messages from your computer, laptop, tablet, or phone, whichever device you’re using that day with Nextiva. You no longer have to rely on a smartphone app for texting; you can use NextivaONE to send business text messages directly from your computer.  

Talk to one of our experts to get started today. And then check out these text message marketing ideas to help your business grow. 

Related: 10 Easy Ways To Send & Receive Text Messages From Your Computer

Blair Williamson


Blair Williamson

Blair Williamson was a Content Marketing Manager at Nextiva. Her background is marketing in higher education and tech. She geeks out on WordPress, kettlebells, and whatever book she's currently reading.

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