8×8 Pricing, Plans, & Features: Is the Cost Worth It?

April 12, 2024 8 min read

Alex Doan

Alex Doan

8x8 Pricing

Considering a cloud-based business phone system? 8×8 offers a feature-rich solution for managing communication and team collaboration.

8×8 goes beyond traditional desk phones, providing voice, video, and messaging accessible from desktops, mobiles, and even on-premises handsets. This flexibility works for remote or hybrid teams.

But is 8×8 the right fit for your growth trajectory? This article dives into 8×8’s features and pricing plans to help you choose the right phone system for your use case. We’ll also explore potential alternatives to ensure you find the communication and collaboration solution that best scales with your needs.

What Is 8×8?

8×8 is a cloud-based business phone system that integrates features like voice calls, SMS, chat, video conferencing, and mobility into a single platform. It allows businesses of all sizes to operate with a scalable and easy-to-manage communication system, where employees can use any device to stay connected from anywhere.

8×8 Pricing and Plans

8×8 offers a variety of Unified Communications (called XCaaS) and Contact Center as a Service (CCaaS) solutions. It offers tiered plans with varying features catering to different business sizes and needs.

To get a specific quote tailored to your requirements, contacting their sales team is recommended as plan details and pricing might not be readily available online.

8x8 plans
8×8’s price plans list some features but not the costs.

8×8 pricing considerations

Let’s look at some pricing considerations before we get a breakdown:

Here’s a closer look at 8×8’s plans, highlighting key features and target audiences:

UC plans (X Series For Seamless Collaboration)

Ideal for hybrid and remote teams, 8×8’s UC plans provide a central hub for streamlined communication and collaboration.

X2 Plan: Core UC Features

Best for: Small and growing businesses

X4 Plan: Advanced Collaboration

Contact Center Solutions (For Customer Support Teams)

8×8 offers a range of contact center plans catering to mid-sized and enterprise businesses. These plans go beyond basic call handling, focusing on improving customer experience and agent productivity.

X6 Plan: Voice-Centric Contact Center

Best for: Mid-sized businesses building a customer support foundation

X7 Plan: Omnichannel Engagement

Best for: Businesses needing multi-channel customer engagement (voice, chat, social media)

X8 Plan: Enterprise-Grade Contact Center

Best for: Large organizations with complex contact center needs

Choosing the Right 8×8 Plan for Your Business

Finding the ideal 8×8 plan for your business goes beyond picking a price point. Here are some potential roadblocks to navigate:

How to choose a plan:

Contact center features

8×8 Pricing & Features Compared To Competitors

Nextiva is a popular alternative to 8×8. While both 8×8 and Nextiva offer robust business communication and contact center solutions, Nextiva’s transparent pricing, CRM integration, self-service options, and advanced features make it a compelling choice for businesses seeking a more streamlined and cost-effective solution.

Why choose Nextiva over 8×8

1. Transparent and flexible pricing

Unlike 8×8, Nextiva clearly displays the pricing for its various plans on its website, allowing you to easily evaluate the costs based on your number of users.

Its pricing is also more scalable, with lower per-user rates for larger teams.

nextiva pricing plans

2. Unified Communications with CRM integration

While both platforms offer omnichannel support, Nextiva takes it a step further by bridging the gap between your CRM and phone system. Unified communications allow agents to leverage customer journey insights from your CRM to personalize interactions and provide a more seamless experience.

3. Advanced IVR and self-service options

Nextiva’s advanced IVR (Interactive Voice Response) system provides multiple self-service options, including cloud-based agents, voice command call flows, intelligent call routing, and skills-based routing. This can lead to faster issue resolution and improved customer satisfaction compared to 8×8’s more basic IVR capabilities.

4. Mobile-ready and remote workforce support

With the NextivaONE app, your team members can stay connected and productive from anywhere, on both iOS and Android devices. This is particularly beneficial for businesses with remote or mobile workforces, ensuring seamless communication and collaboration on the go.

5. Comprehensive support and setup assistance

Nextiva offers 24/7 customer support and amazing service across all plans, along with dedicated assistance from its support team to help you set up your business phone system quickly and smoothly. This can be a significant advantage over 8×8, especially for businesses with limited IT resources or those transitioning from a legacy system.

Note: 8×8 offers integrations and some of these other advanced features but in its higher tiers (X4 and above).

Here’s a detailed feature comparison of the two solutions.

Functionality or FeatureNextiva8×8Comparison
PricingStarts at $23.95 per user monthly
(1-4 users; billed annually)
Plans start at various pricesNextiva presents its pricing structure more transparently with a wider range of plans compared to 8×8.
Contact salesNot requiredRequiredNextiva offers a self-service setup, which can be helpful for businesses with limited IT resources or those transitioning from a legacy system. 8×8 requires contacting sales, which can add to the implementation time.
PlansUp to seven plansUp to five plansNextiva offers a wider range of plans to choose from, which can be helpful for businesses of all sizes.
Meeting participantsUp to 25 active video + 250 audio participantsUp to 500 participantsNextiva’s meeting capabilities are sufficient for most businesses. 8×8 offers a higher participant limit, but this may not be necessary for all businesses.
First-party hardwareNextiva offers the option to purchase first-party hardware, whereas 8×8 requires compatible devices from other vendors.
Call qualityExcellent (99.999% uptime per year)Some users report frequent dropped callsCall quality can vary depending on user experience and network conditions. While Nextiva boasts excellent uptime, user reviews for 8×8 call quality report disruptions and downtime issues.
Seamless setupComplex: geared toward enterprise usersNextiva is easy to set up, even for businesses with limited IT resources. 8×8 is a little complex to set up and is geared toward enterprise users.
Toll-free minutesUp to 12,500 minutesUp to 100 minutesNextiva offers a significantly higher allotment of toll-free minutes compared to 8×8.
Outlook and Google Calendar integrationBoth Nextiva and 8×8 offer integration with Outlook and Google Calendar.
Comparable featuresSingle sign-on
Call queuing
Advanced IVR
Omnichannel support
Mobile app
Single sign-on
Call queuing
Advanced IVR
Omnichannel support
Mobile app
Both Nextiva and 8×8 offer these advanced features for managing your business phone system on the go.
Live chatNextiva offers live chat while 8×8 doesn’t.

Choosing the Right Provider

The ideal communications provider depends on your specific needs, budget, and team size. Consider factors like the number of users, international calling requirements, video conferencing frequency, and desired level of scalability.

Consider not just the base price but also the features included in each plan. Nextiva’s plans seem transparent and offer a range of features based on your needs. 8×8 might require more research to understand the exact features at their price points.

Go with 8×8 if…

Your business is large with substantial global calling needs, you have a generous budget, and you are looking for an advanced business communication platform to support your complex workflows. 

With 8×8’s international calling, omnichannel support, advanced analytics, and AI-powered features, it’s a worthwhile investment for enterprises with plenty of monetary resources that are looking to boost call center efficiency at scale.

Go with Nextiva if…

If you’re a high-growth business seeking affordability, ease of use, and features like robust CRM integration.

Also, if you want to make the most of your budget by investing in a business phone service with the core UC and contact center capabilities, and you’re looking for something easy to set up and use. 

Nextiva offers competitive pricing plans, scalability, generous toll-free minutes, solid CRM integrations, and 24/7 customer support, making it a great choice for small and medium-sized businesses. 

Watch the video below to see how Two Hands Four Paws animal rehab center works smarter with Nextiva.

Final Verdict: Is 8×8 Pricing Worth It?

8×8 is a strong contender for businesses requiring global calling functionalities. Its feature-rich plans can offer good value depending on your usage patterns.

However, the lack of readily available pricing information and potentially higher starting costs can be drawbacks, especially for smaller businesses.



Choosing a competitor like Nextiva helps you overcome a lot of 8×8 limitations.

We’ve got you covered.

150,000+ businesses choose Nextiva for its reliability, ease of use, and flexibility.

8×8 Pricing FAQs

What is the starting price for 8×8?

8×8’s pricing isn’t listed on their website, you need to reach out to their sales team to get a custom quote.

What are the additional costs associated with 8×8 plans?

Beyond per-user monthly fees, 8×8 might charge extra for:
International calls: Base plans often exclude them.
Advanced features: Contact center features like routing and CRM integration require higher tiers or add-ons.
More users: As your business grows, you’ll need to add more user licenses, which will increase your monthly bill.
Hardware: Desk phones and headsets are separate costs.
Setup/training: One-time fees for account activation or employee training might apply.

Where can I read 8×8 reviews?

You can check out trusted review sites like GetVoIP, G2, and Trustpilot to read real user reviews.

Alex Doan


Alex Doan

Alex Doan is an experienced senior marketing professional specializing in propelling growth for both B2B and B2C companies. Proficient in streamlining marketing operations for seamless sales transitions, utilizing analytics and consumer insights to achieve measurable outcomes. Committed to enhancing lead and customer experiences through effective journey mapping.

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