It’s no secret that sales teams love a little competition; after all, friendly competition is a great way to motivate a team to reach their goals. This is especially true when they see that their colleague is just a few points ahead of them. This is where gamification comes in.
Gamification is the use of game-like elements to non-game applications in order to encourage engagement, and it’s gaining traction in the workforce; many companies are seeing a healthy boost in their numbers after rolling out gamification for their sales team.
Take Criteo, a digital advertising company, for example. They recently began using Nextiva’s business communications solutions with Nextiva Analytics in their Boston office, where they have integrated gamification via leaderboards throughout the sales floor.
“The sales representatives love that they can log in to Analytics and check their call stats against other team members and locations. They don’t have to use pens and paper for anything anymore! Plus, the sales managers also like being able to look at their reps’ numbers to track performance.” – Pete Ciampa, Criteo’s IT manager for the United States and Brazil
Criteo appreciates the healthy competition and boost of employee engagement and productivity that result from their use of Nextiva Analytics’s gamification feature. Ciampa explained that, in addition to increased productivity and friendly competition, it also motivates everyone and works towards fostering accountability among the team because the results are so visible.
As Criteo is experiencing, friendly competition is just one benefit of gamification. While 70% of employees consider themselves to not be engaged at work (Gallup), it has been shown that gamification effectively increases employee engagement by pushing the team to gain points and badges, and ultimately, to level up and be at the top of the leaderboard. No one likes being at the bottom of the board. Also, organizations who deploy gamification can improve employee engagement by as much as 48% (Aberdeen Group). This is critical as happy employees tend to perform better and stay with the company longer—two things that will positively impact a business’s bottom line.
Gamification also promotes an environment where team members are acknowledged for their wins; employees and management can get real-time notifications when someone achieves a big sale or reaches their goal for the month. This often results in applause or verbal recognition, which goes on to motivate the team member’s performance even more. This consistent positive reinforcement plays well for everyone; it is incredibly motivational for the recipient and it causes a ripple effect among the rest of the team who then strive to receive the same recognition. The ideal result is for the company to compound on those benefits with increased performance and an eventual ROI in the form of boosted sales.
Salespeople are competitive by nature, and gamification has the ability to amp up this tendency to increase productivity, create a more collaborative workforce, and ultimately boost sales.
Nextiva Analytics takes it even further by allowing users to quickly compare employees or teams using multiple business critical metrics. With over 250 custom report combinations to run, there are infinite ways to analyze your business’s call data. This gives managers the ability to assess data points such as peak call times to help determine staffing needs and marketing campaign success via call volume to a dedicated phone number. Learn more about what Nextiva Analytics can do for your business.