Browsing Articles Written by

Yaniv Masjedi

Yaniv Masjedi joined Nextiva in 2008 and currently serves as the Vice President of Marketing, focusing on marketing strategies and customer success. He graduated Summa Cum Laude from UCLA.

Secrets to Marketing Success with Unbounce’s Oli Gardner

Secrets to Marketing Success with Unbounce’s Oli Gardner

By May 12, 2017 No Comments

“Remember when you woke up and didn’t need any more traffic to your website? No more traffic at all? That you were totally overrun with traffic and everything was perfect?” asked Oli Gardner to a crowd last November at NextCon16 in Scottsdale. “No? Of course not because it didn’t (explicative) happen.”

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Guy Kawasaki’s Secrets to Innovation

Guy Kawasaki’s Secrets to Innovation

By May 9, 2017 No Comments

“Most tech speakers suck,” said Guy Kawasaki, to a stunned, laughing crowd last November at NextCon16 in Scottsdale. “And, what’s worse, most of them go long—a deadly combination. I always use a top 10 format; I’m going to tell you how your company can jump the innovation curve.”

For the next 45 minutes, that is exactly what Kawasaki did—keeping the crowd’s rapt attention, most of them taking furious notes and erupting in laughter at various times during the presentation. He was rewarded with a standing ovation that lasted a full five minutes.

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Wordstream’s Larry Kim on Conquering Internet Advertising (and Getting to Mars)

Wordstream’s Larry Kim on Conquering Internet Advertising (and Getting to Mars)

By May 4, 2017 No Comments

If you think Internet advertising is confusing, you aren’t alone. Nearly every business owner and marketer spends thousands of hours per year trying to get his or her product/service to the top of search engines, and beat the previous year’s click-throughs and conversions.

And most of us still get frustrated.

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Steve Wozniak’s Secrets of Innovation at NextCon16 Hosted by Nextiva

Steve Wozniak’s Secrets of Innovation

By April 28, 2017 No Comments

NexCon16 attendees were treated to a once-in-a-lifetime opportunity on the last day of the conference last November when Nextiva co-founder and CEO sat down for a fireside chat with Apple co-founder Steve Wozniak.

The conversation covered topics as wide ranging as what it was like to work with Steve Jobs, secrets of the early days of Apple, Wozniak’s advice for companies on how to innovate and more. Several thousand people packed into the largest ballroom at Talking Stick Resort in Scottsdale to hang on Wozniak’s every word.

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Google’s Chief Evangelist On How to Skyrocket Your Brand in the Digital Age

Google’s Chief Evangelist On How to Skyrocket Your Brand in the Digital Age

By April 21, 2017 No Comments

Marketers salivate at viral campaigns and often wonder: How did a brand do that? What is their secret sauce? How can I triple my company’s revenues with the same strategy?

Thankfully for the participants at NextCon16 last November in Scottsdale, they learned how with the help of Gopi Kallayil, Google’s chief brand evangelist. Kallayil spoke to a rapt audience for nearly an hour about how to build brands in the digital age and highlighted several noteworthy campaigns from which to learn.

“Want to know the number one thing changing how customers are dealing with brands?” he asked, then held up his mobile phone. “People are calling this the 79th organ in the body.”

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Do Business Conferences Live Up to the Dream?

By October 11, 2016 No Comments

Last, week Salesforce wrapped up its annual Dreamforce conference in San Francisco where an overwhelming 170,000 attendees flooded the city for the event. While it may seem like the average tech conference gets bigger and flashier each year, it’s important to address the value and purpose of these conferences and how they will help actually meet business goals.

We created the below infographic to explore what makes a successful business conference, how these have evolved over time and why our very own NextCon can provide the purpose, perspectives and advice your business needs.

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The Value of Analytics for Marketing

By September 13, 2016 No Comments

Data is extremely valuable to all marketers, especially if you want/need to track the performance of your campaigns. My team and I use it to track, manage, and measure the impact we’re having on various areas of the business, including sales, support, retention, and overall growth. I’d be lost without it, which is why I consider analytics to be an essential part of my marketing toolset.

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