10 Best Sales Enablement Solutions to Close More Deals in 2025

If you’re looking for top sales enablement solutions, you’ve come to the right place. Imagine this: Your sales team is full of talented professionals, but drowning in admin work. They’re chasing unqualified leads and struggling to personalize outreach. Despite their best efforts, opportunities slip through the cracks. 

Frustrating, right?

Now, picture a different scenario — one where your team is equipped with cutting-edge tools that automate workflows, enhance customer relationship management (CRM), and optimize every customer interaction. Your sales teams close deals faster and engage leads more effectively. That’s the power of a sales enablement tool in a nutshell.

In this guide, we’ll explore the top 10 sales enablement solutions, outline the key features to look for and explain how to leverage these tools to create a high-performing sales team.

What Are Sales Enablement Solutions?

Sales enablement solutions are software that helps sales professionals be more effective by providing the right tools, content, training, and valuable insights they need to close deals more efficiently. Some sales enablement platforms also incorporate AI-driven features to recommend content, offer real-time coaching insights, and analyze sales interactions for continuous improvement. 

These platforms typically combine several functions, such as:

• Organizing and delivering sales content into centralized libraries where sales professionals can find material such as presentations, case studies, and playbooks.
• Training and onboarding new sales reps with all the training modules, sales playbooks, and coaching resources needed to help them get started.
• Coaching and performance feedback of the sales process to help reps personalize content for prospects and deliver relevant information at the right time
• Analytics and reporting on sales activities to track how buyers engage with content and optimize sales processes.
• Seamlessly integrating with CRMs and other sales tools to make it easy to manage customer information and sales content without having to switch platforms.

The goal of sales enablement software is to make sure each sales rep has everything they need to engage buyers, personalize their approach, and move deals forward to drive higher sales productivity and revenue.

What is the difference between sales enablement and sales engagement?

Sometimes people will use these terms interchangeably, but there are some differences.

Sales enablement is about preparing sales teams with the right content, training, and tools so they’re ready to make that sale. 

Sales engagement is about managing how reps actively reach out to prospects — automating emails, calls, tasks, and follow-ups to increase pipeline activity.

10 Best Sales Enablement Solutions

Ready to supercharge your sales pipeline in 2025? Each sales enablement tool in this list will help you unlock data-driven insights for enhanced customer success and revenue growth.

Sales enablement solutions	Best for	Features	Pricing
HubSpot Sales Hub	Start-ups and SMBs	Lead management and prospecting Breeze prospecting agent Sales automation Email and call tracking	Free plan for individuals & small teams. Paid plans for businesses & enterprises start at $90/seat/month.
Salesforce Sales Cloud	Enterprises	Activity management Forecast management Pipeline management Reports and dashboards	Starts at $100/user/month
Outreach	Mid-sized and enterprise businesses	Pipeline management Sales forecasting Sales engagement	Contact sales for pricing
Seismic	Enterprises	Sales content management Learning and coaching Content automation	Contact sales for pricing
Highspot	Mid-sized and enterprise businesses	Sales content management Sales plays and playbooks Sales training and coaching	Contact sales for pricing
Showpad	Mid-sized and enterprise businesses	Training and coaching Buyer engagement Sales content management	Contact sales for pricing
Drift (Salesloft)	Mid-sized and enterprise businesses	AI chat agents “Fastlane” feature	Contact sales for pricing
Mindtickle	Mid-sized and enterprise businesses	Multiple modules and content types Customizable training and coaching paths Sales content management	Contact sales for pricing
Pipedrive	SMBs	Automated lead nurturing Real-time sales reports Sales pipeline with custom fields and drag-and-drop interface	Paid plans start at $14/seat/month
Apollo	SMBs and mid-sized businesses	Inbound optimization Sales engagement Conversation intelligence	Free plan available.  Paid plans start at $49/user/month.

1. HubSpot Sales Hub

Best for: Start-ups and SMBs

Rated: 4.4/5 on G2 based on 12,352 reviews

HubSpot Sales Hub is a powerful CRM-based sales enablement platform that helps streamline outreach, automate sales sequences, manage pipelines, and provide real-time analytics.

This platform includes call tracking and email tracking — features that are invaluable for sales teams. With seamless third-party integrations and alignment between sales and marketing teams, HubSpot ensures smooth workflows. It 👉 integrates with Nextiva 👈 and leverages cloud phone systems, giving users access to customer information even before they pick up the phone.

Users appreciate the tool’s intuitive interface, which simplifies adoption and daily use. This makes it a strong choice for SMBs looking for a comprehensive sales and marketing platform. That said, some users note that it comes with a learning curve. Its default workflows may also need a few tweaks to fit your team’s needs.

2. Salesforce Sales Cloud

Best for: Enterprises

Rated: 4.4/5 on G2 based on 23,333reviews

Designed for enterprise sales teams, Salesforce Sales Cloud integrates AI-driven analytics, automation, and pipeline tracking to optimize sales processes at scale. It boosts productivity with automation and provides complete pipeline visibility, including sales opportunities and customer journey information. It also helps users streamline sales processes and surface insights to accelerate prospecting and opportunity management.

With thousands of integrations and advanced customizations, Salesforce Sales Cloud is a great fit for larger enterprises with complex sales processes. Users appreciate its robust tools for tracking sales progress and its seamless 👉 integration with Nextiva 👈 to enhance workflow efficiency.

However, because of its pricing, it may not be as accessible to small and mid-sized businesses. The platform itself can be complex, which means users may need time to effectively utilize all its features.

3. Outreach

Best for: Mid-sized and enterprise businesses

Rated: 4.3/5 on G2 based on 3,472 reviews

This multichannel sales engagement platform helps your sales teams improve prospect engagement and increase close rates through capabilities like AI-driven insights, conversation intelligence, and coaching tools. It streamlines complex sales processes through AI-assisted workflows and automates outreach across email, calls, and social.

Users like that Outreach.io has an intuitive interface and provides insightful analytics into customer interactions and sales performance. However, its limited integrations and per-user pricing can make it an expensive option for smaller teams or start-ups.

4. Seismic

Best for: Enterprises

Rated: 4.7/5 on G2 based on 1,607 reviews

As a sales content management and enablement platform, Seismic helps your sales teams access the right collaterals at the right time. Marketing teams can use Seismic to craft effective content with the help of AI suggestions and analytics. Meanwhile, sales leaders can use it to develop replicable, trackable onboarding for new reps.

Other sales enablement capabilities include:

• AI-powered content recommendations for personalized content delivery
• Data-driven insights to optimize your sales enablement strategy
• Effective content organization for activities like launches

While Seismic makes it easy to store, organize, and retrieve marketing materials, some users find its interface tricky to navigate. Its limited customization can also be a drawback for teams with unique workflows.

5. Highspot

Best for: Mid-sized and enterprise businesses

Rated: 4.7/5 on G2 based on 1,189 reviews

Highspot is an AI-powered sales enablement solutions that centralizes content, sales training, and guided selling tools. It helps sales teams organize, distribute, and track the performance of sales materials. Highspot offers:

• Seamless user experiences to enhance productivity
• Unified actionable analytics that connects enablement efforts
• AI-assisted automation, co-creation, and coaching

Users report liking the platform’s modern, easy-to-use interface and its document management capabilities, but some find its search capabilities lacking.

6. Showpad

Best for: Mid-sized and enterprise businesses

Rated: 4.6/5 on G2 based on 1,895 reviews

Showpad combines content management, training, and sales coaching features into a single sales enablement platform. It helps sales reps personalize outreach and improve buyer engagement through interactive presentations and collateral.

This sales enablement platform empowers sellers to quickly adapt to buyer needs by providing the right information and context. It also leverages AI-powered solutions to generate more relevant buyer conversations.

What makes Showpad stand out is its capability to create immersive dynamic experiences. By taking physical products and creating digital app experiences, it helps you personalize buyer communications and engage with buyers in real time.

7. Drift (aquired by Salesloft)

Best for: Mid-sized and enterprise businesses

Rated: 4.4/5 on G2 based on 1,251 reviews 

Acquired by Salesloft in 2024, Drift provides users with a better way to orchestrate personalized omnichannel buyer journeys. Drift helps you identify and interact with high-intent accounts and engage prospects in real time. It’s also capable of tracking engagement metrics and uncovering high-converting sales conversations.

8. Mindtickle

Best for: Mid-sized and enterprise businesses

Rated: 4.7/5 on G2 based on 2,217 reviews 

Mindtickle is a sales enablement and revenue productivity platform that enhances rep performance through coaching, role-playing, and skill assessments. It’s easy to customize, allowing you to create learning sites and content hubs that align with your go-to-market (GTM) strategy.

Mindtickle’s other capabilities include:

• Insights on rep behaviors to create custom training and coaching paths
• Multiple modules and content types to create individualized learning experiences
• Seller-focused sales enablement programs

9. Pipedrive

Best for: SMBs

Rated: 4.3/5 on Capterra based on 2,511 reviews

Pipedrive is a CRM tool designed to help you track your sales pipeline and automate your entire sales process. With AI-powered prompts and automated sales conversations, it allows you to focus on the right leads.

Here’s what you get with Pipedrive:

• Real-time performance insights to help you evaluate what works
• A customizable CRM that adapts to your sales process
• Advanced sales metrics tools and team monitoring capabilities

While some users report liking its clean layout and automation capabilities, others find it confusing, especially when integrating with third-party tools.

10. Apollo.io

Best for: SMBs and mid-sized businesses

Rated: 4.7/5 on G2 based on 8,791 reviews 

Apollo.io is an AI-powered B2B sales platform that helps you build pipelines, close deals, improve performance, and streamline operations. With its built-in database, email sequencing, and AI-driven recommendations, Apollo.io is designed to boost sales initiatives.

Other key features include:

• Contact and account search: Find the right leads from millions of prospects
• Sales engagement: Leverage AI to run effective outbound prospecting
• Account-based prospecting: Identify high-converting accounts

Benefits of Sales Enablement

Sales enablement turns good reps into great ones by giving them the tools, content, and training to succeed — while improving the entire buyer experience.

Here are the benefits of having the right sales enablement tool:

1️⃣ Shorter Sales Cycle: Reps have quick access to the right content, resources, and messaging, allowing them to move deals forward faster.

2️⃣ Higher Win Rates: Sales enablement provides tailored training, battle cards, and valuable insights that help reps overcome objections and close more deals.

3️⃣ Consistent Messaging: Teams stay on-brand and on-message with approved sales enablement content, templates, and playbooks that ensure consistency across reps and regions.

4️⃣ Better Onboarding and Training: New hires ramp up faster with structured onboarding, product training, and sales certifications built into revenue enablement programs.

5️⃣ Improved Buyer Experience: Reps can deliver more relevant, personalized content at each stage of the buyer journey, improving engagement and trust.

6️⃣ Data-Driven Coaching: The sales leader gets visibility into their sales enablement teams performance, skill gaps, and content usage, enabling targeted coaching based on real data.

7️⃣ Aligned Sales & Marketing Teams: Marketing knows the relevant content that sales needs; sales teams knows where to find it. Sales enablement helps bridge this gap, reducing friction and misalignment. 

8️⃣ Stronger Forecast Accuracy: Better-prepared reps, improved pipeline management, and stronger buyer signals lead to more reliable sales forecasts.

Key Features to Look for in a Sales Enablement Solution

When choosing sales enablement solutions, it’s important to involve your sales teams in the decision-making process. After all, your sales success largely depends on your salespeople, their skills, and their knowledge. 

But the right platform will help you optimize sales pipelines by giving you the tools to boost your sales team’s efficiency and effectiveness.

CRM integration

Your tool should integrate seamlessly with existing systems to ensure synchronized, consistent data and smooth workflows. This allows reps to access sales content, training modules, and buyer insight directly within the CRM, minimizing context switching and increasing adoption. 

Strong integration also ensures that enablement activity ties back to pipeline performance and deal outcomes.

AI-driven insights

AI implementation in sales enablement platforms is now an increasingly common feature that boosts a platform’s capabilities. A 2024 Forrester report shows that AI is heavily integrated into these platforms. It allows these tools to streamline enablement, create and optimize content, and engage international audiences with multilingual content.

Choose a tool that provides analytics on sales performance, deal trends, and coaching opportunities.

Automated outreach

This feature reduces manual follow-ups by automating your email, call, and social outreach efforts. It helps every sales rep stay consistent with cadences, ensures timely touchpoints with prospects, and allows teams to scale their outreach without sacrificing personalization. 

Automation also frees up reps to focus more on high-value conversations (for better customer engagement) and closing deals.

Content management

The right content plays a major role in sales enablement. However, Forrester reports that approximately 65% of content marketing assets go unused and are considered irrelevant.

That’s why your tool must offer features for effective content creation, organization, and distribution. It must also be able to track and centralize your sales materials and presentations.

Conversation intelligence

Look for a platform that analyzes sales calls and emails to help you identify opportunities for improvement. These tools use AI to surface keywords, objection patterns, talk-to-listen ratios, and deal risks — giving managers actionable coaching insights. Over time, they help refine messaging, improve rep performance, and increase close rates through data-driven feedback.

Lead scoring and prioritization

A good tool leverages AI to rank your leads based on how likely they are to convert. This helps sales reps focus their time on the most qualified prospects, improving efficiency and maximizing pipeline value. Predictive scoring models can also adapt over time as they learn from historical sales data and buyer behavior.

Omnichannel engagement

Find a sales enablement platform that supports successful sales outreach on channels like phone, email, chat, and video. Engaging prospects across multiple channels increases the chances of connecting with decision-makers and meeting buyers where they are. A strong omnichannel approach also helps create a more seamless, personalized buyer experience.

Performance analytics and reporting

You need data-driven insights to optimize your sales strategies and boost win rates over time. Choose a sales enablement platform that offers robust analytics and reporting features so you can track engagement and conversion rates, among other important metrics.

It’s also key for businesses to align their sales and marketing teams. This creates a more cohesive sales enablement strategy that targets the right people at the right time with the right message. Plus, sales enablement tools like battlecards and competitive analysis can give your sales reps valuable insights into market positioning and customers’ needs. These will then help them tailor their approach and build stronger connections.

Why Integrate Your Sales Software With Nextiva?

Today’s sales cycles are increasingly complex. Sales enablement solutions equip reps with the training and tools to guide prospects through the funnel while providing them with value at every touchpoint. See how Nextiva enhances the capabilities of your sales enablement tool.

Unified communication

Lack of communication between your reps can lead to confusion and may even cause dissatisfaction among customers. Nextiva eliminates siloed conversations, creating a unified customer experience. Use it to centralize all your communications from calls to emails.

Automated CRM syncing

This Nextiva feature conveniently eliminates manual data entry for your sales reps. Through contact center integrations, you can generate seamless conversations across all channels. Uncover the benefits of integrating CRM systems with your contact center.

AI-driven call insights

Build deeper relationships with customers and improve your sales readiness by leveraging deeper AI-driven insights. Use Nextiva to analyze every conversation and gain insights to improve your sales strategies and outcomes.

Scalability

Nextiva is scalable and grows with your business, whether you’re a start-up, small business, or global enterprise.

Omnichannel sales support

Seamlessly integrate multiple communication channels, deliver personalized experiences, and engage your customers on their preferred platforms.

Transform Your Sales Enablement Strategy With Nextiva

When you’re using one of the best sales enablement solutions, you’ll streamline processes, boost efficiency, and help sales teams close deals faster. As your business grows, so does the volume of customer interactions. Make sure your sales teams are equipped with the right training and tools.

Integrating sales enablement tools with Nextiva takes your automation and communication workflows to greater heights. Unlock better customer experience and deliver engaging, hyper-personalized interactions with Nextiva, the leading unified platform for building next-level customer experiences.

Ready to transform how you acquire and retain customers? Book a live demo today.

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