88.7 The Bridge is a Christian radio station located in Milford, DE, serving Delaware, Maryland, Virginia, and Southern New Jersey. Started in 2010, they have grown quickly to gather a listener base of about 50,000 per week. The mission of The Bridge is to connect and strengthen the community to each other, and also to God, through on-air segments between continuous Christian music. Already they have gained accolades including the 2014 Christian Music Broadcasters Small Market Station of the Year and Delaware Today‘s Best of Delaware® - Best Radio Station for Music 2016 Readers’ Pick Downstate!
From their start in 2010 until October 2015, the office was using an old analog phone system from Verizon. “It was just a plain Jane phone; we could only answer calls and call out. We didn’t even have a voicemail!” Kim Willey explained.
Willey is the Director of Business Development for the station, so the phones are her lifeline. She is frequently on calls with the sponsors that keep the station running, and missed communication is not an option.
A Stressless and Seamless Communication System
Two of the most critical times for the phone system at the station are the spring and fall fundraisers, where they bring in volunteers to answer higher than average call volumes.
With their Verizon system, they would have to turn on new lines every six months and then cancel them right after the fundraiser ended.
“We were never sure if they would be ready on time. It was always a nightmare to work with them to get timing figured out, leaving us very stressed,” Willey commented.
Before our phone numbers even ported, we were able to forward our calls to temporary numbers provided by Nextiva so we could start using our new system and features right away.
Andrew Jackson is the Director of Marketing at The Bridge and is also heavily involved in IT.
When they changed office locations in 2015 to space where they could get much faster Internet access, the first thing he looked in to was turning the phone system.
They did not want important fundraisers and phone calls to be unreliable any longer. Jackson had been researching VoIP providers for about a year and a half, and the office move and Internet upgrade provided the infrastructure they needed to make the switch, finally.