Presented at NextCon 2016
Humans vs. Machines: The Future of Marketing is Conversion Automation
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary resulting in landing page rants that can peel paint off an unpainted wall. A prolific webinar guest and writer, Oli speaks internationally about Conversion-Centered Design. He is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.