Influence, Not Influencers
In the last five years, the marketing world has taken an unwise turn toward a narrow definition of "influencers" and "influencer marketing." Discovering where your audience engages and reaching them in those places with content and messages that resonate is an awesomely powerful strategy. But too many marketers aren't seeing the forest for the trees. In this presentation, Rand will offer a broader, more impactful, higher ROI path to reach the right customers, in the right places. Get ready to have myths dismantled and add new tactics to your toolbox.
Rand Fishkin is the co-founder and CEO of SparkToro (an under-development software company focused on audience and influencer intelligence) and previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.
In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about in the Seattle Times, Newsweek, The Next Web, The Inc. 500, and the New York Times among hundreds of others.
It all started in 2000 when Rand dropped out of the University of Washington to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc. (now called Moz), the software company he co-founded with his mom based on the blog’s success. He has since gone on to found numerous highly successful and wildly profitable companies.
Remarkably, Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week.
When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.FULL SPEAKER LIST