Ruth Vela

Ruth Vela is the Director of Product Marketing at Nextiva. With a foundation in telecom engineering and a history of scaling tech startups from the ground up, she focuses on one thing: making sure technology delivers real value once it leaves the roadmap.

Early in her career as a founding leader, Ruth learned what it takes to build, scale, and ship in fast-moving environments where information is limited and consequences are real. That experience shaped her conviction that products don’t win on positioning or demos alone. They win when they are adopted, integrated, and indispensable to the customer.

At Nextiva, Ruth operates at the intersection of product and go-to-market, translating technical innovation into clear, credible solutions that earn a customer’s trust. She is known for cutting through the noise and prioritizing effectiveness over hype. Ruth writes for leaders who care less about what’s trending and more about what actually works.