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What is Ringback?

A ringback is an audio file that plays in place of ringing. It only persists while the phone is ringing but remains unanswered. Ringback tones of popular songs were common in the early 2000s with the rise of cell phones.

Because any audio file played in place of ringing will be interrupted when the phone is answered, it’s not a good location for ads or targeted messaging.

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Become a customer experience pro with Nextiva

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Access the best customer experience content

For every industry, there’s a Nextiva solution

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Deliver end-to-end personalized experiences at scale

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Automation & Productivity

Engagement Channels

Customer Experience

AI Capabilities

Automation & Productivity

Engagement Channels

Customer Experience

AI Capabilities

Automation & Productivity

What is Ringback?

"We love Nextiva's reliability and features like auto attendant, IVR and call routing. It gives us the appearance of a bigger more polished business."

We'd like to know you better so we can serve you better.

Your personalized demo. What to expect:

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