Nextiva (www.nextiva.com), a leading business communications company, today announced the launch of CoNEXtion, the industry’s first end-to-end marketing program for partners. CoNEXtion utilizes quality lead syndication and more than a dozen demand generation tools to provide Nextiva’s partners with the ability to uncover leads from the top of the funnel to close of a sale.
With the launch of CoNEXtion, Nextiva is the first company to offer a powerful, comprehensive, and easy to use suite of marketing resources specifically designed for partners. In addition to traditionally offered resources like marketing development funds (MDF), campaigns-in-a-box, and co-branded collateral, CoNEXtion provides partners with 11 demand generation tools and resources including:
- Quality lead syndication
- Streamlined email automation and analytics
- Professional landing page generator
- Seamless social content syndication
- Partner event concierge
- Digital and onsite events-in-a-box
- DIY sales incentives and promotions
- Nextiva Demand Days - onsite lead syndication
- Dedicated field marketing managers
Nextiva’s regionally located field marketing managers operate as an extension of the partner’s marketing team to help navigate, effectively execute, and report on CoNEXtion.
“CoNEXtion is the culmination of years of observing what works and what doesn’t in the channel,” said MeiLee Langley, an industry veteran and Nextiva’s Director of Channel Marketing. “Most providers miss the mark when it comes to channel marketing, because they fail to arm partners with the tools to develop and manage a true demand gen strategy. Many of our partners understand the difference great marketing can make, but many don’t have the time or tools to execute fruitful strategies. We’ve developed something never before seen with CoNEXtion; I’m thrilled Nextiva is now providing the best possible solution for channel partners to easily create end-to-end marketing strategies and do their jobs more effectively than ever before.”
CoNEXtion’s suite of tools will empower partners to launch and manage digital, social, and event marketing strategies. These tools will position them both as Nextiva advocates and industry thought leaders.
CoNEXtion has been upgraded to NexConnect. For more information, read this article.