Nextiva (www.nextiva.com), an industry-leading cloud-based communications provider, announced today that it has hired Scott Armour as its new chief revenue officer (CRO), responsible for creating a global revenue strategy and overseeing the organization’s sales teams.

Armour comes to Nextiva with a multi-decade career building and scaling sales organizations and selling high-value solutions to enterprise corporations. In his role at Nextiva, he will focus on creating a revenue strategy and execution plan to help the company grow by double digits in the next five years.

“We are thrilled to welcome Scott to the Nextiva family,” said Tracy Conrad, president of Nextiva. “Not only does he bring experience building and scaling sales teams, but he also represents the type of character best suited for Nextiva. He recently finished hiking the entire Appalachian Trail with his son, a feat that comes with incredible stories of resilience, dedication, and focus: three attributes that will serve Scott well in his career here.”

Armour previously worked as Oracle Digital’s SVP, Oracle’s Group Vice President and Enterprise Solutions’ Managing Partner. In addition to his professional work, he has focused a good deal of time fundraising for numerous charitable organizations. At Nextiva, he will report directly to Conrad.

“I am excited to join the Nextiva team," said Armour. “Nextiva's founders, technology, and market segment made this an easy decision. I look forward to extending Nextiva’s impressive track record of growth and helping customers manage their businesses."