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Brand Assets

Building a brand for the future.

Everything you need to represent our brand with integrity and care.

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Building a brand for the future


The Nextiva logo is an important piece of the overall brand — but never acts as a stand-alone brand element. It always works in tandem with our other elements (color, layout, photography, illustrations, and text) to form an overall visual feel and experience with everything we produce.

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Active Blue is our core brand color and should be relied upon heavily alongside white in all collatoral. This blue is used to signify action, interactivity and movement.

Navy is our second most prominent color. It’s used for all text and may be used as dark accents and backgrounds.

Supernova is a very bold yellow. As such it should be used sparingly as a highlight to avoid competing with other brand colors.

Active Blue


Typography is a key component of any visual brand. Here at Nextiva we use Motiva Sans. It’s a modern sans-serif that still has hints of humanistic touches and curves that keep it from looking cold or too computerized.

Motiva should be used whenever possible. However, in applications that don’t permit the use of Motiva, we fall back to Work Sans which is available through Google Fonts.

Motiva Sans



Work Sans



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Courtney Steele, Teres Nail Bar
Proudly using Nextiva since 2012
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