In 1997, friends Dena Tripp and Debbie Shwetz joined their kitchens with a simple mission in mind – to create delicious cakes using real, high quality ingredients for family and friends. They knew that by working together, they could turn their warmth, wisdom, and home-kitchen roots into delicious treats to mark important moments in the lives of the people they loved most.
More than two decades later, the partnership has blossomed into a beloved, nationally-recognized dessert brand.
With headquarters in Addison, Texas, Nothing Bundt Cakes has grown to encompass over 270 franchises nationwide, each one managed with care to carry out the company’s original commitment to warmth, hospitality, and, of course, delicious cakes for any occasion.
Our bakery owners are busy and don’t have the time to dedicate to learning complicated systems. They rely on tech support for proper configuration. Therefore, the interface and the Nextiva Support team were a big selling point.
Never Sacrifice Your Top Priorities
As a franchise built on open, honest collaboration that strives to maintain the company’s neighborly roots, effective communication is a top priority for Nothing Bundt Cakes.
That’s why the company’s IT manager, Vinny Torregrossa, began looking for a new telecom provider in December 2017.
At the time, Nothing Bundt Cakes’ headquarters had VoIP service while the franchise locations ran on traditional telephone service.
Torregrossa said that he knew the company needed better integration with the locations, as well as more robust levels of support and quality from their providers.