Nextiva
Brand Portal
Everything you need to use the Nextiva brand correctly.
Access logos, colors, typography, and assets. Designed to keep every touchpoint clear, consistent, and aligned.
The essentials behind
every expression.
XBert Logo
The XBert logo represents Nextiva’s AI-powered assistant and should be used to clearly identify XBert-specific experiences and communications.
The logo should only appear in Meteor or White (explore colors below).
Do not alter the logo in any way—no skewing, stretching, recoloring, or added effects.
Iconography
Nextiva uses a clean, geometric icon system designed for clarity and consistency across all applications. The icons are neutral in style, allowing them to support content without distraction.
Icons should only appear in Meteor or White (explore colors below).
Do not alter the icons—no recoloring, distortion, or added effects.
Fonts
Use the approved typefaces and styles below to ensure consistent, clear communication across all applications.
ABC Arizona Mix is the primary typeface, used for all headlines. Only use Medium weight.
Libre Baskerville is the approved web-safe alternative when Arizona Mix is unavailable. Only use Medium weight.
Space Grotesk is used across all applications for subheads, body copy, and UI.
A system of color, built for clarity.
These are our core brand colors, the visual foundation of Nextiva’s identity. Each was selected to signal trust, innovation, and clarity. Use these consistently across all touchpoints. Do not modify, mix, or create new variations.
- HEX
- #000209
- CMYK
- 100, 78, 0, 96
- Pantone
- PMS 426 C
- HEX
- #0062b8
- CMYK
- 100, 47, 0, 28
- Pantone
- PMS 300 C
- HEX
- #f8f8f6
- CMYK
- 0, 0, 1, 3
- HEX
- #ffffff
- CMYK
- 0, 0, 0, 0
- Pantone
- Process White
- HEX
- #847d7c
- CMYK
- 0, 5, 6, 48
The Accent Blues expand the core palette, adding depth, range, and flexibility. Use them to build hierarchy and variation while staying grounded in the primary colors. When in doubt, prioritize clarity and accessibility.
- HEX
- #001b39
- HEX
- #012d5c
- HEX
- #004580
- HEX
- #07538d
- HEX
- #16679e
- HEX
- #2879ae
- HEX
- #5096b8
- HEX
- #6ba3be
- HEX
- #90b5be
- HEX
- #a8bdbb
- HEX
- #b9c0b4
- HEX
- #c6c4b5
The Accent Neutrals provide balance and restraint, helping layouts feel grounded and easy to navigate. Use them to support content and create contrast without overpowering the primary palette. When in doubt, prioritize clarity and accessibility.
- HEX
- #2e2d2c
- HEX
- #4a4846
- HEX
- #6c6967
- HEX
- #a39e9b
- HEX
- #cdc7c3
- HEX
- #e1deda
- HEX
- #f9f4ef
- HEX
- #fff8ef
- HEX
- #fffaf4
- HEX
- #fffefc
The Accent Oranges are designed for emphasis and moments of energy. Use them sparingly to draw attention and highlight key actions or information, not as a dominant color. When in doubt, prioritize clarity and accessibility.
- HEX
- #ddbf9d
- HEX
- #ffb76f
- HEX
- #ff9c4b
- HEX
- #fd8524
