With the economic crisis still looming, it is important to look for ways to cut business costs. And the best way to do this is to save money by utilizing technological advancements while streamlining communication. SIP, or Session Initiated Protocol, is a type of Voice over Internet Protocol, can help lower business costs.

Traditionally, businesses have used the same landline connection as homes, which relies on PSTN (Public Switched Telephone Network) and costs can be expensive for those who regularly make long-distance or international calls. In addition, these land lines usually charge for call waiting, call forwarding and voicemails. Furthermore, landlines cannot integrate other forms of communication, such as internet browsing, multimedia (such as video conferencing,) email or instant messaging.

If parties on either end of the communication session are using SIP, costs can be extremely low (especially with a company such as Nextiva), and are still lower than traditional land line use if just one party is using SIP.

There are some requirements for efficient SIP use. First of all, the more people using SIP within the business, the better the internet connection one should have (definitely not dial up!). However, many businesses already use a strong internet connection and also pay for landlines, but now they can reduce costs by just using the former option.

Many new phone systems can already accommodate SIP usage, and many providers can integrate old systems with SIP usage, so start-up costs are less expensive. Businesses can also utilize SIP with the following benefits: a toll-free/local number, voicemail to email feature, auto-attendant, music on hold, online faxing, and number portability. SIP can be tailored for specific needs at the fraction of the cost of old communication systems.

For business owners, SIP is the future of communication and should be integrated as soon as possible. Businesses with on-premise PBX systems, both analog and VoIP, should consider Nextiva’s PBX SIP Trunking services. While many businesses use VoIP as their primary means of telephone communication on a daily basis, there still remains a group of people that are hesitant when it comes to VoIP. In the early days of Voice over IP, some people believed that the technology was not ready to handle the “heat”. Well, we are glad to say that VoIP has evolved and is now a “must” for business owners. In terms of trunk lines for a PBX system, VoIP is affordable, delivers great call quality and reliability.