Whatever your service or your product, it likely becomes more enjoyable—it tastes better, so to speak—if it’s experienced by two or more of your customers together. In fact, this is literally true, when the product in question is chocolate, according to psychology researchers at Yale: In a recent, mouthwatering study, when participants tasted chocolate together, they judged it as tasting better than when they ate it alone. This held true even if the two people eating the chocolate didn’t share a single word with each other. As the study’s authors summarize, “Sharing an experience with another person, [even] without communicating, amplifies one’s experience.”
Many brand new small business owners make the mistake of trying to launch their companies without spending any money to get started. They think that by conserving their cash, they’re making a smart move. While, yes, you want to be smart about the expenses you accrue in the early days of your new business, you actually may do your company more harm than good if you are too frugal. There are tools that will help your business grow faster and make you look more professional that absolutely should be budgeted for. Here are a few of my top picks for tech tools worth investing in for a new businesses.
In my last company, I ran a mail-order technical software company which needed a processing system to accommodate our growth. At the time, the upfront investment was $100,000 in hardware, a dedicated IT person, and a six-month migration process. Unfortunately, after spending this time and money, there was no guarantee that it would work for the company.
From the time we’re born, our goal (whether we’re too young to realize it or not) is to get people to fulfill our needs and wants. It’s not manipulative; it’s self-preservation. Infants cry when they’re hungry, and adults – most of them, anyway – graduate to more sophisticated means of achieving goals.
When it comes to your business, you want prospects to buy from you. You want employees to work hard and deliver excellent results. You want clients to refer friends to you. And these aren’t particularly selfish desires. They’re what keep your business alive.
So how do you do it? Read on.
Whatever the nature of your business, here are five quick lessons that can help you turn your company into “the Nordstrom of your industry.” I offer these because improving the customer experience and customer service at your own business — whatever the nature and size of your business — can always benefit from benchmarking the greats of customer service wherever you can find them. And there’s nobody better to benchmark than Seattle-based Nordstrom, which has serving up a superior customer experience to customers ever since John Nordstrom cashed in his Alaskan Gold Rush claim to fund his first store way back in 1901.
Whether you are planning on attending your first networking event or you feel like you’ve attended a thousand, it can be stressful to put yourself out there to strangers. Plenty of questions can fill your mind. Do they like me? What was his name again? Did I remember to take her business card? Follow these simple steps to ensure that your next networking experience is beneficial.
As a small business, one of your biggest challenges is not looking really small. Any size business has the potential to grow beyond its initial borders to reach more and more customers over time, but it starts by boosting your business presence. With the technology we have access to today, you can quickly jump on business opportunities, respond instantly to customer requests, and be even more accessible to people who want to do business with you. Here’s how.