Black Friday is only a little more than a month away (in fact, this year there will be two Black Fridays as Thanksgiving and the first day of Hanukkah fall on the same day—a rarity that won’t happen for another 70,000 years). With competition for shoppers’ dollars stiffer than ever, is your small business prepared to offer the kind of customer service needed to stand out in the crowd? Here are some steps you should take now to get your business’s customer service in shape for the holidays.
- Staff up. I posted last week about hiring tips for the holidays; if you haven’t already got your team in place, get going!
- Educate. “Showrooming”—customers coming into your store to touch and try merchandise, then using smartphones to look for lower prices online—is a game-changer for retailers (and not in a good way). Combat the practice by making sure your retail associates are educated about the products you sell so they can answer all your customers’ questions and basically be more helpful than the Internet.
- Equip. Make sure your team has the tools they need for smooth selling this holiday season. That means a well-stocked inventory, up-to-date point-of-sale systems and mobile technology like iPads and smartphones. Mobile tools can shorten wait times if you use software like Square so customers can pay from anywhere in the store (instead of waiting on line). They can also help fight showrooming by allowing clerks to look up product information or check inventory levels.
- Test. If you sell online, make sure your customer service team is ready for the holiday overload. Start by testing your website to ensure it can handle heavy traffic and that browsing, shopping and checking out are clear and intuitive. Provide a variety of ways that users can contact your customer service team, from email and phone to live chat. Speed things along by making sure your Frequently Asked Questions (FAQ), shipping, returns and other information is current and clear. If customers can answer their own questions, they won’t need your customer service team.
- Motivate. Customer service can be a grueling task during the holiday rush, so plan how you will reward and motivate your team. Setting attainable goals, holding regular meetings to bring up problems or concerns, and encouraging employees with rewards and prizes are great ways to keep your customer service reps powering through the toughest times.