Founded in 2012 in Santa Cruz, California, Luma Yoga focuses on wellness, relaxation, and community for clients and visitors. Their 34 instructors teach various yoga classes such as alignment, movement, and birth and baby in their 2650 sq. ft. space in downtown Santa Cruz. Luma Yoga holds 58 classes weekly for over 1,000 active clients. The business hosts trainings and workshops to further education and skills in yoga and other wellness areas, and also offers services including massage, acupuncture, and aromatherapy from experienced practitioners.
Luma Yoga has received over 100,000 visits from clients since they opened in 2012.
This is largely a credit to their welcoming community space, dynamic classes for all experience levels, and friendly staff and instructors that encourage participation and inclusivity.
We wanted a simple system that would give us some of the features Nextiva offers...he researched providers that were affordable for small businesses, easy to implement, and well-reviewed, and that was Nextiva.
Valerie Moselle, Co-Founder of Luma Yoga and Director of Adult Yoga and Teacher Training, stated, “My idea is that people, in general, suffer from a lack of community, and we need a second place away from home.
My hope is that people come in for the services we offer, but they end up hanging out for a while and connecting with other people. We want people to feel very welcome in the retail and lounge area, and have it become more of a community space.”
These ideals have helped them build a 375-member base.