With Over 10,000 new business books are published each year, it’s hard to find the ones that can really benefit your small business. Here is our top list of books to read over the holidays (in alphabetical order).
- Adversaries into Allies by Bob Burg. We are all in the business of persuasion. This can be from landing a new customer or dealing with a difficult customer service situation. We expect resistance and a certain amount of coercion. Burg writes about how to be influential. He demonstrates a framework for building alliances at work to get things done.
- Body of Work: Finding the Thread That Ties Your Story Together by Pamela Slim. Running one company or having single job is rare these days. In fact, you are no longer your resume, but the results of a search engine query. Slim shows the reader how to how to find the connections among all your accomplishments, tell your story, and continually reinvent your personal brand.
- Breakpoint by Jeff Stibel. A fascinating book from an entrepreneur and a neuroscientist. It talks about why the web will implode, why growth is overrated and why search will become obsolete. The good news is that Stibel says that everything you need to know about technology is already in your brain. He believes we can learn a lot by studying other biological systems like colonies of ants.
- Contagious: Why Things Catch On by Jonah Berger. What makes a YouTube video go viral? What makes a certain product on the must purchase list? How can you make this a reality for your company? Berger teaches six principles that happen including social currency, emotion, triggers and practical value.
- Embrace the Chaos by Bob Miglani. The perfect book title for any small business owner which teaches to embrace uncertainty. Every entrepreneur’s life is wrought with unpredictability especially in these uncertain times. Inspired by his visit to India, Miglani talks about the lifestyle and mindset changes that need to be made to be more successful in your business by embracing the chaos and constant change.
- The Fall of the Alphas by Dana Ardi. This book describes how beta personalities are taking over. While alpha personalities take charge, aggressively make decisions, and communicate with others, betas don’t communicate as harshly and cooperate with other people. Alphas intimidate, betas don’t. Alphas promote competition, while betas encourage teamwork. In this Internet-connected crowd sourced world, Ardi shows it’s about building a community rather than a cut-throat, winner-takes-all environment.
- Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain. Even with social media, more business people are letting their true introverted nature shine through. Cain talks about how to create better office space to maximize the talents of both introverted and extroverted co-workers. She defines shyness, introversion and being an ambivert. This is a must read book for every small business manager.
- Remote: Office Not Required by Jason Fried and David Hansson. With an increasing number of employees and freelancers working remotely (or not in the office everyday), the nature of a company’s culture has radically shifted. How do you manage and build a business when the CEO only sees his employees once a year? Remote shows how to get the best from your people regardless of their location.
Nextiva Employee All Time Book Favorites:
- All Marketers are Liars by Seth Godin
- The Tipping Point by Malcolm Gladwell
- Likeable Social Media by Dave Kerpen
- The Dream Manager by Matthew Kelly
- The Habits of Highly Effective People by Steven Covey
- Outliers by Malcolm Gladwell
- How to Win Friends & Influence People by Dale Carnegie
- Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
- Thinking Fast and Slow by Daniel Kahneman
- The Effortless Experience by Dan Heath
What is at the top of your list this year?