Accessing the Internet via mobile phone usage has finally surpassed that of laptop and desktop computers. If you aren’t leveraging mobile web advertising for your small business, you are missing out. Ad revenue for mobile applications and devices has seen a gigantic uptick in recent years, but don’t let the idea scare you. You do have the option of paying for your marketing on mobile devices, but you can also find some pretty affordable ways as well. Here are some ways you can leverage mobile web advertising for your small business.
1. SMS Marketing
As mobile phone users are texting more now than ever, this method has become extremely popular in recent years. SMS marketing will normally involve a shopper to voluntarily send a text message to a business in exchange for regular sales and promotional updates. Often times the main reason for a shopper to volunteer his or her phone number is an immediate reward. For example, the fast fashion store H&M often has signs in their retail stores to text the word “subscribe” to a phone number in order to receive a percentage off a purchase, instantly. Once completed, you’ve added a new phone number to your marketing contact list.
With so many people watching YouTube videos and accessing the web via their phones, video advertisements can also be useful. As you’ve probably noticed by now, YouTube requires most users to watch a video ad prior to the intended video and many websites now require web surfers to watch a video before accessing their content. Viewers normally have to watch the videos for at least 15 seconds before they have the option to skip them which means that they’re difficult to ignore but, if executed properly, can be successful at drawing curiosity.
3. Location-Based Keywords
By far one of the most budget-friendly and effective means of mobile advertising lies within your SEO keywords. Studies show that mobile searches for restaurants lead to a 90 percent conversion rate while another 74 percent of mobile users access “real-time location-based information” like directions. This means that mobile users are constantly looking up businesses on the go. Depending on your website’s keywords, you can see an increase in conversions almost immediately.
4. QR Codes
Quick Response codes (or QR codes) are those funny looking, square-shaped, scan-able bar codes you’ve been seeing around lately. QR codes are a speedy and fun way to get prospects curious about what you have to offer and they are simple to implement. Once scanned by a mobile device, these mysterious little blips re-route the mobile user to a product’s website or special “hidden” web page. Here, you can market your product via written, audio or video content or even promote a contest.
5. Develop an App
With mobile users forgoing their laptop and desktop computers to browse the internet on their phones, it might just be that developing your own smartphone application is the most powerful way to leverage mobile advertising. If you sell goods, a mobile app can be used as an instantly accessible eCommerce storefront. If you are selling services, an app can direct users straight to your blog or biography. Apps are powerful because they are a convenient way for mobile users to access information quickly and remain on a user’s cell phone until actively deleted.
A huge part of being able to remain a successful business is adaptability. The same way that many brick-and-mortar stores have needed to add eCommerce aspects to their businesses, it’s time to shift attention to mobile web advertising.