Posts Tagged ‘Holidays’

3 Creative Ways to Promote Your Business Around the Holidays

The holiday season is swinging into high gear with Halloween, Thanksgiving and December celebrations right around the corner. This can be an excellent time to empty out aging inventory, introduce new customers to your brand and pad your bottom line as you move into 2014.

Here, Evan Lamont, owner of TLG Marketing, an Internet marketing agency based in Long Beach, Calif., offers a few business promotion tips for this time of year.

Mobilize a mascot

Get creative with your online messaging by creating a mascot for your business, suggests Lamont. Establish Twitter and Facebook accounts for your mascot and send out promotions under those accounts. Your customers will love it.

“We worked with a local chiropractic firm and created a new personality for them, a skeleton,” says Lamont. “Many owners don’t want to be the direct face of their business. The skeleton is an example of how a business can answer client questions and promote the business in a fun way.”

Own a bakery? Establish a cupcake with a personal name as your mascot and Tweet as that persona. Own a pet shop? Establish a dog bone with a personal name and send out Facebook posts as that mascot.

“You want to keep two different social media presences,” says Lamont. “One that is generic for your business where you offer pertinent advice and industry news and one that is your mascot’s account where you offer creative deals, special offers and communicate with your community in a less threatening way. Mascots can be great for beefing up a brand.”

Connect with the local media

Regional newspapers and television stations are always looking for feel-good stories around the holidays. Tap into that need by creating an event that will help the public and then distributing a press release about it, Lamont recommends. Just make sure to notify the press well in advance of the event date (at least 2 weeks prior). 

If you own a CPA firm, schedule a seminar on how to save money over the holidays. If you own a bike shop, schedule an event where you teach parents and children about bike safety. Then reach out to media outlets. Chances are good that they will show an interest as long as your event serves the community.

Schedule a ‘give back’ sale

The holiday season is a great time to give back to those less fortunate. Tap into this opportunity by donating a percentage of your sales to a local charity on a specific day and ask everyone (including television cameras) to stop by, offers Lamont. Giving back will only increase public feelings of goodwill toward your business and customers will remember your philanthropic efforts long after the holidays have come and gone.



Nextiva Tuesday Tip: Start Staffing Up for the Holidays

woman-shopping-online-for-christmasIs your small business going to need more help this year to handle the holiday rush and provide great customer service? If so, you’d better get a move on: A recent survey commissioned by Snagajob reports that nearly 70 percent of hiring managers will be adding hourly workers this holiday season, up from last year—and they’ll be adding 28 percent more seasonal employees than last year.

Most managers who are adding seasonal workers started hiring last month, and will complete their seasonal staffing this month. That means competition is stiff. So if you’ve waited, here are some strategies to help in your seasonal hiring:

  • Tap your social networks. Post seasonal job openings on your business website, of course, but also promote them on your social media outlets like Facebook and Twitter. Use photos or videos to give a feel for what it’s like to work at your business and make it look fun and exciting. Of course, you should also check in with your contacts on social networks such as LinkedIn to see if they have any suggestions for people seeking seasonal work.
  • Try a temporary agency. If you want to avoid the headaches of hunting for workers, as well as the hassles of handling all the paperwork and tax withholding, a temporary agency can be a good solution. Tell the temp agency what you want, and they’ll find prospective candidates for you to interview. You pay the temp agency and they pay the worker, plus handle all the documentation, payroll and tax withholding that’s needed so you don’t have to worry about it.
  • Think outside the box. Many seniors and stay-at-home moms are looking for extra money around the holidays. Depending on your seasonal hiring needs, these types of candidates could be perfect for you. Tap into local PTAs, tot lots or other organizations that attract stay-at-home moms (you can find lots of them on Facebook) to let people know you’re hiring. Contact senior centers to see if you can post job listings on their boards or otherwise spread the word.
  • Work with schools. Teens are the classic seasonal employee and the recession has left many teens looking for work as adults are filling jobs that typically went to them. Contact high school career centers or counselors, or college career or job placement centers, to find out about posting your seasonal job listings. Many will be happy to put their students in touch with you.  
  • Go virtual. If you need customer service people to handle phone calls or online inquiries, consider hiring virtual customer service reps. You can place listings with companies such as oDesk or SimplyHired.

It’s not too late to find the perfect seasonal workers—you just have to know where to look. 

Work Your Biz Wednesday: Time to Hire Help

The Small Biz Lady, Melinda Emerson, discusses when's the right time to hire help for your business for this week's Work Your Biz Wednesday.

How to Eliminate Workplace Stress

As summer vacations become a distant memory and the holidays near, it’s inevitable that our schedules are going to become a little more hectic. While a certain amount of stress is inevitable, the fact is stress is toxic to the body. The American Psychological Association says that stress can result in headaches, muscle tension, chest pain, fatigue, upset stomach, insomnia, anxiety, lack of motivation, lack of focus, irritability, depression, and the list goes on.

The following are some useful tips that can help you reduce stress in the workplace, and limit the time it does occur.

Time Management

Managing work time effectively is a sure way to help you prioritize and get projects done at a reasonable time, which can drastically lower your work stress levels. Create a balanced schedule between work and your family/personal life. Also, don’t over-commit to doing too much and scheduling more than you can handle. Planning regular breaks helps to break the monotony and come back feeling recharged.

Control your Emotions

Even if you’re in a job where the environment is stressful, you can retain your own inner calm through your “emotional intelligence” says “Emotional intelligence is about communicating with others in ways that draw people to you, overcome differences, repair wounded feelings, and defuse tension and stress.”

Emotional intelligence in the workplace has four major components:

  • Self-awareness – The ability to recognize your emotions and their impact while using gut feelings to guide your decisions.
  • Self-management – The ability to control your emotions and behavior and adapt to changing circumstances.
  • Social awareness – The ability to sense, understand, and react to other’s emotions and feel comfortable socially.
  • Relationship management – The ability to inspire, influence, and connect to others and manage conflict.


One sure way to dispel unwanted stress is to step outside and go for a quick walk, or even a jog. You can eat lunch at your desk and spend your lunch break at the gym or outside jogging.


Laughing doesn’t mean you don’t confront challenges seriously, it means that you can smile at a task and meet it with lightness, rather than being overly serious or stressed. If you can get somebody else in on the joke, all the better.


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