Data is extremely valuable to all marketers, especially if you want/need to track the performance of your campaigns. My team and I use it to track, manage, and measure the impact we’re having on various areas of the business, including sales, support, retention, and overall growth. I’d be lost without it, which is why I consider analytics to be an essential part of my marketing toolset.
Time saving tactics are vital for businesses of any size. It seems obvious that employees who spend less time on mundane tasks will have more time for meaningful work, but it is not always easy to identify ways to cut out the unnecessary. Luckily, cloud communications offer numerous ways to save time every day.
These are the only two options for moving forward, regardless of your field of business, or profession, craft, or art:
- Keep doing what you’re doing, but do it better
- Start doing new stuff – stuff that’s new to you and possibly to everyone else
Let me take a moment to define my terms.
The "doing what I’m doing, but doing it better" (or, if you prefer, “start sucking less”) approach includes reducing errors, eliminating waste, streamlining processes, making your interfaces more user friendly, and working diligently to master the “craftsmanship” aspect of your business.
Learning how to use social media is a proven, effective way to help your small business grow. Social media has become essential for small businesses marketing for several reasons. Once you master how to leverage social media for your business, you will be able to reap the benefits and watch your revenues grow.
There's no shortage of small business advice about marketing, social media and inspiration to not give up, However, the small business owner must pay attention to the financial nuts and bolts of business operations. It’s the best way to make the wisest business decisions. You may encounter terms on business websites or when working with an accountant with which you are unfamiliar to you. Don't skip over them. They can be crucial in your thinking as a business owner. Here is a core glossary of financial terms every small business owner should know.
Employee development is a powerful force. Make it your goal to create a company where, to quote one of my favorite HR experts, Brad Black of HUMANeX, “employees are going to brag about what it’s like to work for you,” until ultimately “your worst problem [becomes having] to expand your operation because you have so many people under your wing and growing that you’ve got too much talent.”
You have a great product. You’re personable, and your company’s customer service is superb. You’ve got a rockstar staff, and you’re always willing to go the extra mile to deliver ahead of deadline. But your sales are lackluster. No matter how fantastic you and your company are, you still have to make sales to keep the lights on.
Having trouble closing? Make sure you’re not sabotaging your efforts. Follow these simple strategies and watch your sales skyrocket!