Imagine you had a magic magnifying glass that could give you an inside look into a micro-part of your business. Where would you look? What secrets would you want to uncover?
What you’re seeking is data – rich and valuable business insights to help you make decisions and run your business in an optimal manner. That’s where analytics comes in. Business analytics has the ability to deliver unprecedented insights into the inner-workings of your company. It can allow you to raise that magnifying glass to many areas of your operations, including employee activity, team statistics, marketing campaign data, and overall company performance. But that’s really just the beginning. The real question is, why aren’t more companies taking advantage of this? After all, it’s no secret that big data has come a long way. We should be diving in and uncovering the hidden secrets of our businesses in order to make smarter and more informed decisions about things like staffing, campaign management, hiring, and more. With that in mind, here are some examples of how analytics can work for you: