January 21st, 2016

How your business can make a great last impression

All of us, at one time or another, have had the importance of a first impression drilled into us.  But what about last impressions? Both the beginning and the end of a customer's experience with your business are disproportionately important parts of the customer experience, because of the way a customer's memory works. Yet while […]

January 20th, 2016

Selecting a Merchant Service Account Provider

Whether you run a brick-and-mortar retail store or an ecommerce store online, you need to be able to accept credit cards easily. After all, most people pay with them, and you want to make it as painless as possible for people to buy from you. To that end, partnering with a merchant service account provider […]

January 18th, 2016

Mondays with Mike: Don’t Let Storytelling Ruin Your Message

Storytelling is as old as time, and it’s one of the most compelling ways to get your message across in a memorable way.  Good public speakers understand the power of storytelling, and they also know how difficult it can be to effectively weave a story into a presentation.  Understanding some of the difficulties you may […]


January 17th, 2016

Why Your Email Signature Matters

The single marketing message that any business person sends the most every day is in their email signature. This is why it is critical to use only the information that reflects the company’s brand and further builds a relationship with the recipient. The essentials Name, title, company, email address, web site URL, phone number and […]

January 15th, 2016

Should You be Using Online Video on Your Website?

Now, more than ever, companies are developing their websites with the visitor experience in mind. Competing for website traffic has become a battle of who can provide easily-digested, engaging content at the fastest speed. This is where the unsung hero of the 21st century comes in—online video. Once a tedious and expensive process, video has […]

January 14th, 2016

4 Ways to Decide if You Should Re-hire Former Employees

Author: Carol Roth

There was a time when few individuals would consider taking a new job with a former employee and few companies would consider re-hiring former employees. Things have changed. When the economic downturn forced employers to cut back on headcount, they had to reluctantly let go of many valued workers. Even in today's somewhat tepid recovery, […]


January 13th, 2016

How to Develop Compelling Content

If you need to drive traffic to your website to generate sales, one surefire way to get your numbers surging upward is with compelling content. Content is what you write for your blog, email newsletter, LinkedIn, Facebook, Twitter, and anything else digital. Writing powerful content is about having the right vision in your head and […]

January 12th, 2016

NextOS 3.0 Beta Update: 1.12.16

Brand New ONLY in NextOS 3.0 Manage your admin profile, billing, and licenses directly in the portal Use Busy Lamp Field to let a user see/monitor the phone use of another user right from their phone Display a user’s extension on one or more phones with Shared Call Appearance Other Features Added Record a user’s […]

January 12th, 2016

Making A Scene With Your Business

What impression are you trying to create–what feelings and thoughts are you trying to invoke–with your business? This is an important question.  The work you do here is what I call "setting a scene," a scene that supports the storyline, the plotline, of your business. Every significant touchpoint of the customer experience can be conceived of […]



 
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