November 14-16 | Scottsdale, Arizona | Guy Kawasaki + 50 more inspiring speakers

The Value of Analytics for Marketing

By September 13, 2016 No Comments

Data is extremely valuable to all marketers, especially if you want/need to track the performance of your campaigns. My team and I use it to track, manage, and measure the impact we’re having on various areas of the business, including sales, support, retention, and overall growth. I’d be lost without it, which is why I consider analytics to be an essential part of my marketing toolset.

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5 Ways Cloud Communications Saves You Time

By September 9, 2016 No Comments

Time saving tactics are vital for businesses of any size. It seems obvious that employees who spend less time on mundane tasks will have more time for meaningful work, but it is not always easy to identify ways to cut out the unnecessary. Luckily, cloud communications offer numerous ways to save time every day.

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Do You Have a Preferred Route for Improving Your Business?   

By September 8, 2016 No Comments

These are the only two options for moving forward, regardless of your field of business, or profession, craft, or art:

  • Keep doing what you’re doing, but do it better
  • Start doing new stuff – stuff that’s new to you and possibly to everyone else

Let me take a moment to define my terms.

The "doing what I’m doing, but doing it better" (or, if you prefer, “start sucking less”) approach includes reducing errors, eliminating waste, streamlining processes, making your interfaces more user friendly, and working diligently to master the “craftsmanship” aspect of your business.  

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Work your Biz Wednesday: Financial Terms Every Small Business Owner Should Know

By August 31, 2016 No Comments

There's no shortage of small business advice about marketing, social media and inspiration to not give up, However, the small business owner must pay attention to the financial nuts and bolts of business operations. It’s the best way to make the wisest business decisions. You may encounter terms on business websites or when working with an accountant with which you are unfamiliar to you. Don't skip over them. They can be crucial in your thinking as a business owner. Here is a core glossary of financial terms every small business owner should know.

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The Importance of Employee Development

By August 30, 2016 No Comments

Employee development is a powerful force. Make it your goal to create a company where, to quote one of my favorite HR experts, Brad Black of HUMANeX,  “employees are going to brag about what it’s like to work for you,” until ultimately “your worst problem [becomes having] to expand your operation because you have so many people under your wing and growing that you’ve got too much talent.”

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Mondays with Mike: 5 Proven Strategies to Close that Sale

By August 29, 2016 No Comments

You have a great product.  You’re personable, and your company’s customer service is superb.  You’ve got a rockstar staff, and you’re always willing to go the extra mile to deliver ahead of deadline.  But your sales are lackluster.  No matter how fantastic you and your company are, you still have to make sales to keep the lights on. 

Having trouble closing?  Make sure you’re not sabotaging your efforts.  Follow these simple strategies and watch your sales skyrocket!

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