During the holidays our thoughts turn to celebration—acknowledging our friends, families and all those who make our lives special. For small business owners, that includes your customers. How can you celebrate your customers in 2014? Here are three ideas.
- Find out what they think. Make it a point to “check in” with your customers at the beginning of the year and find out what they think of your service. What do they love about your business, and what do they hate? What did you do right this year, and where can you stand to improve? If you’re a B2B business, make appointments to meet with your customers in person. Taking them out for lunch will make them feel special. If you’re a B2C business, you can find out what your customers think by using online surveys, surveying them on social media or sending surveys by email. (Just be sure to keep the surveys short for best results.) Once you know what customers want from you, you’ll have ideas for how to improve your service (and how to sell them more of what they want).
- Share your customers’ stories. Give your customers their moment in the sun by featuring them on your website or social media accounts, in case studies or in testimonials in your marketing materials. You could ask customers to post photos or videos of themselves using your product or service on your social media pages or on your website; interview top customers and feature their stories (with photos) on your website or blog; videotape your customers’ testimonials talking about how your product or service helped them…you get the idea.
- Honor a “customer of the month.” Many small businesses have employees of the month—so why not name a customer of the month? Feature the person in your email newsletter, on your website and on social media. Put a big photo of them in your office or store. Give them a prize such as a free or discounted product or service. At the end of the year, host a special luncheon for that year’s customers of the month.