Willie Nelson is generally credited with one of my favorite sayings: “The early bird catches the worm, but the second mouse gets the cheese.” The point, of course, is that while there can be advantages to being first, that’s not always the case. Ideal market timing is more about coming to market when the market is actually ready, rather than rushing to launch first at all costs. Why is it sometimes worth your while to be second? Read on!
Mike Michalowicz (pronounced mi-KAL-o-wits) started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement building. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. Now he is doing it for other entrepreneurs. Mike is the CEO of Provendus Group, a consulting firm that ignites explosive growth in companies that have plateaued; is a former small business columnist for The Wall Street Journal; is MSNBC’s business make-over expert; is a keynote speaker on entrepreneurship; and is the author of the cult classic book, The Toilet Paper Entrepreneur. His newest book, The Pumpkin Plan has already been called “the next E-myth!”