Author Archives: Melinda Emerson


Work Your Biz Wednesday: 5 Business Books to Boost Your Small Business

Normally, I give a list of the latest business books I’ve read to give you a guide to resources that will help you grow your business, but this is a list of classic books and ideas. Many of the books on this list have been updated recently, but they are solid and relevant as they […]


How to Close the Gap from Prospect to Happy Customer

Sales is a scary thing for many small business owners, but if you can figure out how to turn your sales fear into sales courage, you will change the game in your business. The key lesson I have learned about sales, in my almost 17 years in business, is that the gap between getting a […]


Selecting a Merchant Service Account Provider

Whether you run a brick-and-mortar retail store or an ecommerce store online, you need to be able to accept credit cards easily. After all, most people pay with them, and you want to make it as painless as possible for people to buy from you. To that end, partnering with a merchant service account provider […]


How to Develop Compelling Content

If you need to drive traffic to your website to generate sales, one surefire way to get your numbers surging upward is with compelling content. Content is what you write for your blog, email newsletter, LinkedIn, Facebook, Twitter, and anything else digital. Writing powerful content is about having the right vision in your head and […]


Should Your First Business Be a Franchise?

If you’re thinking about what type of business to start, buying a franchise might be worth consideration. Franchises are great for many entrepreneurs: everything is laid out for you, which makes your work a lot easier. But on the other hand, many business owners find that franchises stifle their ability to make creative decisions. Ask […]


How to be a Successful Mompreneur

Being a mother is a full-time job. Once you have a little person, the most important thing in your life is the health and wellbeing of your child, and then there’s your marriage. Then when you add business owner to the mix, it’s like having three full-time jobs.  To say that striking a balance between […]


5 Ways to Add More Value to Your Customers

There are no new ideas under the sun, really? So what can you do to help your small business stand out in the marketplace.  I have often said that it is a losing proposition for small businesses to compete on price, since large competitors with higher volume can always undercut you. So if there are […]


How to Develop a Sales Process For Your Small Business

Having an organized sales process is key to building a sustainable small business. A sales process is an organized system to create an offer that persuades others to pay you in exchange for your product or service. In order to meet your monthly sales goals It’s best to develop an integrated sales process. That is […]


How to Leverage Facebook Ads to Grow Your Small Business

Facebook has grown from a purely social networking site to a marketing machine. Fortune 500 corporations and small businesses alike have realized the potential of the website’s reach. The social networking site boasts an astonishing 1.44 billion users of which 65 percent are daily. If you previously ruled out Facebook’s marketing tools, it’s time you […]



 
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