Browsing Articles Written by

Melinda Emerson

Work Your Biz Wednesday: 5 Core Technology Tools to Build a New Business

By October 26, 2016 No Comments

Many brand new small business owners make the mistake of trying to launch their companies without spending any money to get started. They think that by conserving their cash, they’re making a smart move. While, yes, you want to be smart about the expenses you accrue in the early days of your new business, you actually may do your company more harm than good if you are too frugal. There are tools that will help your business grow faster and make you look more professional that absolutely should be budgeted for. Here are a few of my top picks for tech tools worth investing in for a new businesses.


Work Your Biz Wednesday: How to Boost Your Small Business Footprint

By October 19, 2016 No Comments

As a small business, one of your biggest challenges is not looking really small. Any size business has the potential to grow beyond its initial borders to reach more and more customers over time, but it starts by boosting your business presence. With the technology we have access to today, you can quickly jump on business opportunities, respond instantly to customer requests, and be even more accessible to people who want to do business with you. Here’s how.


Work your Biz Wednesday: Why Your Small Business Needs a Board

By September 21, 2016 No Comments

You may have the best small business ideas in the world, but succeeding in business requires you to understand the business of running a business. Operating a business of any size is not like mixing together the right ingredients for a casserole and then letting it cook in the oven. It's a continual, evolving process, and you have to develop and tweak your processes and systems to make it work. One of the best ways to learn to run your business better is to pull together a board of advisors.


Work your Biz Wednesday: Financial Terms Every Small Business Owner Should Know

By August 31, 2016 No Comments

There's no shortage of small business advice about marketing, social media and inspiration to not give up, However, the small business owner must pay attention to the financial nuts and bolts of business operations. It’s the best way to make the wisest business decisions. You may encounter terms on business websites or when working with an accountant with which you are unfamiliar to you. Don't skip over them. They can be crucial in your thinking as a business owner. Here is a core glossary of financial terms every small business owner should know.

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Work your Biz Wednesday: 5 Great Ideas For Building a Dynamic Website

By August 17, 2016 No Comments

For a small business, a website is the most critical tool for branding and generating sales. Its your welcome mat.  If you’re an ecommerce business, it drives the revenue that makes your company viable. If you’re a service business, it’s the best way to demonstrate your expertise. Regardless of whether you sell goods and services, your company's website should convey the solutions you offer, and you'll need to drive traffic there

Here are five ideas for building a dynamic website that provides your small business with a powerful marketing platform!


Work your Biz Wednesday: How Can I Make my Small Business Attractive to Angel Investors?

By July 20, 2016 No Comments

If you’re considering seeking funding to either launch or grow your business, angel investors are one potential source of financing worth considering. But realize: angel investors get pitched every day, and turn down 90% of the startups that approach them. What can you do to put yourself in the best light possible to increase your chances of getting funded?