Author Archives: Melinda Emerson


Work your Biz Wednesday: Good and Bad of Starting Your Own Business

Freedom and control are common factors that motivate people to leave traditional employment to start a new business. If you yearn for the opportunity to be in charge, set your own hours and design your daily activities, prepare yourself for some of the harsh realities of finding entrepreneurial success. Here are a few key things […]


Work your Biz Wednesday: How to Make your Business more Profitable

Profit is how we keep score in business. Just because you can pencil profit into the financial section of your business plan doesn't mean it automatically will happen. As an entrepreneur, you have to commit fully to "minding your own business" to generate the profits that you seek. Here are several strategies I encourage you […]


Work your Biz Wednesday: What Technology do You Really Need When Starting a Business?

If you’re at the beginning of your journey to starting a business, it’s easy to get your head turned with all the shiny technology tools out there. You’ve just got to have a smartwatch! The biggest laptop! Or That top-of-the-line tablet. In reality… you don’t need most of that stuff. You can always grow your […]


Work your Biz Wednesday: How to Retain Your Customers

Getting customers is one thing. Getting them to come back and keep buying from you is entirely something else. While you might be putting a lot of energy into attracting new clients, you should also put some attention into nurturing relationships with past customers so they’ll bring you repeat business. Here are some strategies to […]


Work Your Biz Wednesday: 5 Secrets to Getting High Traffic to Your Website

No matter how much web traffic you get, you always want more. After all, the more traffic your website receives, the more customers you have, at least in theory. But maybe you’ve struggled to get even 100 visitors a month to your website. How do other small businesses manage to attract hundreds of thousands of […]


Work Your Biz Wednesday: Do You Have What it Takes to be a Top Entrepreneur?

If you think you have what it takes to be a top entrepreneur, there are a few ways to know for sure. There is a long list of attributes of successful business owners, but my list is fairly short, simple, and focused on the most important qualities. What's more, everyone has these qualities, just some […]


Work Your Biz Wednesday: How to Fund Your New Small Business

Everyone has good ideas.  Some of them may even be million dollar ideas, but if you live from paycheck to paycheck or beyond your means, you may never be able to quit your job and start a business. Why?  Because the money to start your new business will come from your right or left pocket.  As the […]


Work Your Biz Wednesday: 5 Business Books to Boost Your Small Business

Normally, I give a list of the latest business books I’ve read to give you a guide to resources that will help you grow your business, but this is a list of classic books and ideas. Many of the books on this list have been updated recently, but they are solid and relevant as they […]


How to Close the Gap from Prospect to Happy Customer

Sales is a scary thing for many small business owners, but if you can figure out how to turn your sales fear into sales courage, you will change the game in your business. The key lesson I have learned about sales, in my almost 17 years in business, is that the gap between getting a […]



 
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Learn how Nextiva Analytics gives you unprecedented insight into your business.

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Learn how Nextiva Analytics gives you unprecedented insight into your business.