Author Archives: Carol Roth

About Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

What Your Business Can Borrow from the “Good Old Days”

Even baby boomers, whose parents were young during the Great Depression, grew up hearing about “the good old days”. Every generation has its own version of that magical time, even though they all grew up in a world that seemed on the verge of imploding. I know a woman in her 90s who still fondly […]


How to Bridge Between Millennials and Boomers in Your Small Business

Common stereotypes say that all boomers are grumpy know-it-alls who insist on ordering the younger generation around and that millennials are the true know-it-alls who will never admit that their older counterparts may have learned a thing or two during many years on the job. This leaves you with an important question: can baby boomers […]


Small Business Owners: The Buck Stops with You When Outside Vendors Create Client Issues

Posted on by Carol Roth

Big companies are typically adept at sending customers with complaints to other companies connected to their products. The blame game is all too common. Just recently, one of my colleagues told me about how the manufacturer of her failing streaming DVD player immediately blamed her network provider for a weak signal. It took weeks of […]


The Emotional Side of Managing Employees

For as long as I can remember, employees have quickly learned not to cry in the workplace or outwardly show any negative emotions (think Tom Hanks in “A League of Their Own”… There’s No Crying in Baseball!). Since no business owner wants the reduced productivity (and tear-stained paperwork) that accompanies emotional outbursts, this basic concept […]


5 Ways to Make Your Customer Relationships Even Better

Posted on by Carol Roth

As a smart business owner, you already know that your customers are king. Whether you know them personally or serve them through an e-commerce store, you never take them for granted — and you always provide high-quality products or services. No matter how well you care for your customers, there are always more steps that […]


Why Introverts Make Great Business Owners

Posted on by Carol Roth

It may seem counter-intuitive, but introverts can make great small business owners. In fact, one could argue that introverts have traits that often make them better at business management than their more boisterous counterparts (a.k.a., extroverts). Of course, extroverts can also be fine business owners, but introverts face a common misconception that can make them […]


5 Practices that Can Help Small Businesses Cut Losses

Posted on by Carol Roth

After spending 7 years and $7 billion, Shell Oil recently decided to suspend drilling operations in Alaska. They were patient for a prolonged period, but they simply could not afford to keep waiting for oil prices to rise. Granted, a major corporation can afford to spend mountains of money before deciding to cut losses. As […]


Will Your Small Business be Prepared if Disaster Strikes?

It's likely that every geographic region of the U.S. experiences at least one form of natural disaster. Maybe your small business happens to be magically located in a region that is immune from tornadoes, hurricanes, floods, tsunamis, or even the dreaded sink holes. But this doesn't eliminate the possibility of exposure to burglars, arsonists, or […]


What’s in a Name? 5 Reasons for a Business Name Facelift

If you run a small business, your company name is just as important an identifier as your own name is to you. If you have been in business for a while, that name often tells existing customers that they can trust your products or services. But, what if your company name is not attracting new […]



 
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