When you hire a professional voice over talent for your business phone system, you make a definitive statement about your brand’s personality. The voice that guides callers through your organization’s call flow is one of the most deeply, immediately human tools in your marketing arsenal, and it’s essential to select your talent with the utmost care. By utilizing Nextiva’s professional voice over recording service, you’ve taken care of the first part of the process: ensuring quality. The voice talent you’ll see while searching our database are exclusively gifted, professional voice over artists who are seasoned in their craft and produce consistent, quality recordings. The second part depends entirely on the unique nature of your business. It’s about selecting the right voice for your organization—a voice capable of establishing the desired tone, establishing trust with callers, and directing them through a strategic call flow from beginning to end.

First, think about the emotions you want your business to convey. Do you aim to energize customers who are interested in your product? Are your customers extremely busy people who value efficiency above all else? Or are they worried and looking to hear a knowledgeable voice on the line? In other words, what is the most direct way your business can emotionally appeal to its callers? Define these psychological pain points as well as the strategy you’ve outlined to respond to them. Once you’re able to pinpoint exactly what these emotions are, look for a voice over artist who exudes these qualities. It’s paramount to hire a professional voice over talent who connects to your audience on a deeper emotional level to establish a feeling of trust between a business and its callers.

Additionally, you should hire a professional voice over talent who speaks with the accent or dialect that best represents your audience. If you’re creating a call flow for an international, enterprise-level business, a voice over artist who speaks in a clear, easily understood tone is optimal, as any group of international callers probably do not all share the same native language. For a multinational corporation, an English-speaking person with a standard American or British accent is a typical choice. Alternatively, if your organization works exclusively within a particular region, area, or culture, look for a voice over artist whose way of speaking represents your customer base. If your audience is bilingual in English and Spanish, for example, you may want to hire a voice over artist who can speak both languages fluently and represents the cultural background of a majority of the callers.

Finally, it’s important to consider whether you want to hire a male or female voice over artist. Some anecdotal evidence suggests that, in general, male voices are interpreted as more authoritative, while female voices are more comforting. However, there is no hard-and-fast rule. Nextiva male and female voice over artists are professional voice talent who have proven voice qualities that convey a full range of emotions. If you choose to select based on gender, the most important consideration is your business audience. The voice over artist you select for your business phone system should build trust and create a connection to your business. Hire a Nextiva professional voice over talent who fits the right profile.

Think about the kind of person your callers would feel most comfortable speaking to. Then, search our database for a voice over artist who matches those qualities. With the right voice, you can generate the sense of trust and relatability that will resonate with your customers and contribute to your company’s success.