Do you want to remind customers of your business, encourage them to interact with you and provide useful information to help make their lives better? You can accomplish all of these goals and more with a customer e-newsletter.
Starting an e-newsletter for your customers may sound intimidating, but it doesn’t have to be. There are many email marketing services that provide design templates you can use to create your newsletter, send it out for you, and provide tools and analytics you can use to measure results. Plus, email marketing services stay up-to-date on the latest laws regarding email marketing and spam, which can help ensure your business isn’t running afoul of FTC regulations.
Your e-newsletter should contain a mix of useful information to help your customers and special offers from your business. You don’t want it to be solely promotional, but you also want it to inspire customers to click through to your website, visit your store or otherwise engage with your business. For instance, if you own an ecommerce site that sells gardening supplies, you could send a monthly email newsletter with do-it-yourself tips on gardening activities like preparing your yard for winter, along with timely offers such as discounts on seasonal supplies. Also be sure to include links to your social media accounts so customers can follow you on social media.
How often should you send an email newsletter? The key is regularity—if your schedule is sporadic, customers may think you’ve gone out of business or are not professional. A monthly newsletter is a good starting point for most small businesses. If that’s too much, consider starting quarterly, or if you have more bandwidth, try biweekly or weekly. Monitor your readers’ unsubscribes to make sure you’re not sending too often.
Once you’ve got your email newsletter going, be sure to promote it everywhere you can with links to sign up on the home page of your website, in your marketing materials, on your social media accounts and at the end of your email signature.