When building and managing a website, it’s imperative you create quality (REAL) content. Writing for the sake of writing won’t get you far. Your articles and web pages should be user focused. When you work to please the user, everything else (in good terms) will follow. You’ll find success in click-through-rates, leads, sales, and search engine rankings. Your users are smart and so is Google – Don’t try to fool anyone.
It’s a simple equation: If you offer quality content, users and search engines will be happy. Resulting in your visitors sharing what they come across. Sharing can be in the form of text links, word of mouth, tweets, facebook promotion, and many other ways. As visitors share the content, you’ll ‘magically’ notice the search engines noticing and in-turn improving your rankings for related search terms. Quality content drives success…