No matter what industry you’re in, online reviews are becoming more and more important to business success. The power of customers’ unvarnished opinions means your customer experience has the potential to make or break your business.
A quick scan of the average business’s online reviews will show that it’s not all about—or even mostly about—the product or service your company provides. It’s really about the customer service. The most delicious restaurant meal won’t get a five-star rating if it’s served by an inattentive waiter. Your product won’t get a great review if customers can never get a live person on the phone when they need help setting it up.