Browsing Articles Written by

Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.

Is Too Much Flexibility Slowing Your Business Growth?

By Carol Roth April 13, 2018 No Comments

With a small customer base, you can be very accomodating. You’ll happily perform backbends to retain flexible business systems. This is how you grew into the business that you are today. But, with a larger customer base, all those backbends would send you straight to a chiropractor. It’s officially time to take on a new mindset by redefining what flexibility in business means.

How You Can Let Millennials Better Manage You

By Carol Roth March 21, 2018 No Comments

As millennials now fill more employment roles in your business and given that they are projected to be 75% of the workforce by 2025, you have to face the fact that you’re dealing with a very different mindset. This generation does not view authority with the same deference as your more seasoned team, and managing them can be a challenge. Take note though; a growing number of your customers are also millennials. Listening to your employees’ viewpoints might help your businesses’ bottom line.

Lessons That “As Seen on TV” Can Teach About Marketing

By Carol Roth March 1, 2018 No Comments

If you are an insomniac like me, you may turn to your TV late at night for some distraction.

And, if you’ve done this at any time in the last couple of decades, you may be the proud owner of a “My Pillow”, “Shamwow” cleaning cloth or one of a cornucopia of other gadgets and items that are so effectively advertised with the “As Seen on TV” infomercial formula.

Granted, the Internet may today be the best go-to marketing format vs. those As Seen on TV (ASOTV) infomercials. But, the lessons learned from ASOTV successes remain true, regardless of media.

Here are 5 ideas that can work when marketing any type of product or service, even if you never sell on TV.

Mentorship: how to encourage an environment where learning flows freely in all directions.

How Mentorship Goes Both Ways – Management and Employees Should Learn from Each Other

By Carol Roth February 6, 2018 No Comments

For many reasons, I generally believe in the concept of the 5 Minute Mentor more than the traditional concept of mentorship. It may be possible, but it’s seldom practical or effective for a knowledgeable person to take someone’s hand over a long time period to guide them toward a successful future. I also believe that mentorship is often a two-way street.

Managers and employees fare best when they learn from each other. The following four principles explain how to encourage an environment where learning flows freely in all directions.

Your Employees are Always Right, Too

By Carol Roth January 12, 2018 No Comments

Did you know that the saying, the customer is always right, was coined way back in 1909? I hope we’ve learned a few things since then. Business titans like Virgin’s Richard Branson recognize that customers fare best when businesses recognize employees as their most valuable assets. Putting your employees at the top of your priority list places customers there, too.

Valued employees pass that value on to customers

Regardless of the type of business that you run, valued employees are engaged and brimming with company spirit. And, employees who love their jobs tend to pass their knowledge and spirit on to customers.

5 New Year’s Resolutions With Your Customers In Mind

By Carol Roth December 28, 2017 No Comments

A shiny new year is the perfect time to review the past and plan the future. It’s natural to focus on ways to improve your bottom line through better monetary practices and operating efficiencies. But, enhancing the customer experience is a key money-maker, too. Whether you call them New Year's resolutions or strategic planning, here are 5 goals that can help customers throughout the new year.

How to Keep Productivity High with a Revolving Work Force

By Carol Roth November 30, 2017 No Comments

The economy is improving, which is good news for business owners. But, the job outlook is improving, too, to the point where good employees are at a premium. You have to face the fact that, according to early-2017 numbers, 22 percent of workers are planning to change jobs in 2017.

There is only so much that you can do to entice your team members to stay, so you need to be prepared to keep the work flow moving with an uncertain work force. Here are five techniques that can help keep productivity rolling regardless of head count.

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