By now, you’ve probably heard the term disruptive innovation and you know that disruption has positive connotations when it comes to the future of your business. Jeff Bezos has proven it to the extreme. But, any level of disruption can have a negative effect on your business if your customers are not ready for it — or cannot afford it.
As is frequently said, “Steady as she goes”; done correctly, disrupting does not mean chaos. As long as you are thoughtful and well-organized, you can be the next successful disruptor.