With a small customer base, you can be very accomodating. You’ll happily perform backbends to retain flexible business systems. This is how you grew into the business that you are today. But, with a larger customer base, all those backbends would send you straight to a chiropractor. It’s officially time to take on a new mindset by redefining what flexibility in business means.
Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.