Aside from wearing the occasional Chicago Blackhawks jersey (especially on a long flight), I make a point of maintaining a professional appearance in public. That used to mean dark suits and long sleeves. Happily, corporate dress codes have changed in recent years.
Small business employees often expect a more relaxed policy that does not automatically fit when their companies are competing with larger companies. Establishing a dress code creates a quandary; formal attire may present a more professional appearance to customers, but employees may balk at spending money on expensive clothing or not being able to express themselves. To help you tread the line between fussy corporate and circus attire, here are six things to consider when formulating your dress code.