Browsing Articles Written by

Carol Roth

Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at She also has an action figure made in her likeness.

Your Employees are Always Right, Too

By January 12, 2018 No Comments

Did you know that the saying, the customer is always right, was coined way back in 1909? I hope we’ve learned a few things since then. Business titans like Virgin’s Richard Branson recognize that customers fare best when businesses recognize employees as their most valuable assets. Putting your employees at the top of your priority list places customers there, too.

Valued employees pass that value on to customers

Regardless of the type of business that you run, valued employees are engaged and brimming with company spirit. And, employees who love their jobs tend to pass their knowledge and spirit on to customers.


5 New Year’s Resolutions With Your Customers In Mind

By December 28, 2017 No Comments

A shiny new year is the perfect time to review the past and plan the future. It’s natural to focus on ways to improve your bottom line through better monetary practices and operating efficiencies. But, enhancing the customer experience is a key money-maker, too. Whether you call them New Year's resolutions or strategic planning, here are 5 goals that can help customers throughout the new year.


How to Keep Productivity High with a Revolving Work Force

By November 30, 2017 No Comments

The economy is improving, which is good news for business owners. But, the job outlook is improving, too, to the point where good employees are at a premium. You have to face the fact that, according to early-2017 numbers, 22 percent of workers are planning to change jobs in 2017.

There is only so much that you can do to entice your team members to stay, so you need to be prepared to keep the work flow moving with an uncertain work force. Here are five techniques that can help keep productivity rolling regardless of head count.


Introducing New Technology to a Too-Comfortable Workforce

By November 10, 2017 No Comments

Technology is often a great equalizer for businesses trying to keep up with competitors. But, introducing new software and machines to a team that is very comfortable with the status-quo can be challenging. Sometimes, employee resistance to re-learning their jobs can delay your ability to keep up with the competition.

The baby boomers on your team may be particularly susceptible to new technology rejection. They are accustomed to doing things in familiar ways. And, even millennials and Gen Xers might reject changes if they perceive that changes present more downsides than upsides to their roles within the company.


Do Your Customers See You as a Personal Friend?

By October 19, 2017 No Comments

How do customers perceive friendship? If you’ve ever visited a restaurant that leads you to your favorite booth by the window before asking if you want the usual, then you know. And, what do friends do? They stay in touch, forgive the occasional mishap — and keep coming back.

Your company can find ways to extend the hand of friendship to customers by thinking about what you value from your own besties. The following friendship tips apply equally well to personal relationships and commercial associations.


Why You Should View Your Employees as Your Business Partners

By October 5, 2017 No Comments

Many Silicon Valley “unicorns” and other big businesses alike have come under fire for the way that they interact with their employees. Given that employees are one of a business’s most valuable assets – if not their most valuable one – this attitude is backwards.

Employees are at the frontline with customers and carrying out the mission of your business (when you have one). Here are 6 ways that business owners can establish great relationships with employees to the benefit of everyone, including the business.

Customer Loyalty Tips

5 Ways to Make Your Business More Flexible to Generate Customer Loyalty

By September 7, 2017 No Comments

Most business owners might agree that flexibility and agility are essential for success. When your flexibility helps you to meet changing customer requirements, you can earn a competitive advantage over competitors. But, agility can also be a curse when a lack of resources leads to reduced quality, missed deadlines — and an eventual loss of customers.

Even flexibility requires planning and forethought. Here are five agility techniques that meet client needs without turning your business into an out-of-control, wheel-spinning whirlwind.