It is not uncommon for new small businesses to get their start without the expense of a brick and mortar presence. Transporting products directly to customers can be quite cost-effective. For example, restaurants can start with a food truck or retail stores with pop-up shops as a way to reach new customers with lower fixed costs, all while testing their business models.
Carol Roth is a radio host on WGN, a CNBC TV contributor, a ‘recovering’ investment banker & a bestselling author of The Entrepreneur Equation. You can find her on Twitter @CarolJSRoth or at www.CarolRoth.com. She also has an action figure made in her likeness.