Browsing Articles Written by

Alejandra Romo

Customer Experience

How Social Media Has Enhanced the Customer Experience

By March 5, 2018 No Comments

In the past 10 years, social media has taken on a tremendous growth and evolution.

No longer are these platforms only a site to network on, they have transformed into a useful tool for businesses to market themselves, entertain, and sell to current and potential customers.

Most businesses already have, but if you haven’t done so yet, implement social media into your business strategy for 2018.

Not only will it enhance your customers’ satisfaction with your brand, but it will help you learn more about how your customers perceive your business, and what your competitors are doing.

Let’s dig a little deeper, and dive into how social media can improve your business’ customer experience.

Social Media Reviews

5 Ways to Effectively Handle Negative Reviews on Social Media

By January 26, 2018 No Comments

Working in social media, I’ve found that many people, when behind a screen, will say just about anything. For some people, sitting behind the safety of a screen makes it easier to express feelings and heighten situations.

In a world where consumers turn to social media and the web to view ratings and reviews, positive comments from real clients help seal the deal and reinforce what brands can offer.

Similarly, negative reviews may push away potential customers, and at worst case, can cause damaging effects to a company’s brand image. Learning how to correctly handle these reviews and negative comments will say a lot about you and may even help you and your business in the long run.

Here are 5 tips to effectively handle negative reviews and comments on social media:

Holiday Productivity

6 Ways to Keep Employees Productive During the Holidays  

By December 26, 2017 No Comments

The holiday season is here, and with it comes distractions for your employees. It’s hard to blame them when there’s cheerful music playing, baked goods to be eaten, guests at home to worry about, and travels to finish planning. Although many of your employees will be taking time off from work during the holidays, it doesn’t mean that your business can also take a break. Here are 6 key tips to keep a productive atmosphere at work: