What are the hottest technologies your company should know about next year? Here is my watch list for 2014:
Rapporative: People buy from who they know, like and trust. Form a relationship with your prospects and customers by integrating their social media posts inside your email. How to use it: When you receive an email from a prospect, you now see their latest social media posts attached. This is a fantastic time to comment on them to further your relationship.
Bitcoin: This internet currency is getting a lot of press this year. It uses peer-to-peer computer technology to operate with no central banks. The managing of these transactions and the issuing of bitcoins is carried out by the an Internet network. How to use it: Is it time for your company to accept this currency to gain an advantage over your competitors?
Mobile wallet: Is this finally the year for the customer to leave their wallet at home? With solutions like Coin, it is sure to make an impact. This new product allows consumers to program all your credit cards into one payment size card. The device must be near your smartphone or it locks! How to use it: Ensure your company accepts mobile wallet solutions at all brick and mortar locations.
Geofencing: When customers are searching for something on their phone, how does the small business get them to buy from their company? One answer is geofencing that uses GPS to set a virtual perimeter for a given geographic area. How to use it: Generate a fence around your store or a particular location. When the consumer enters the "fenced-in" area, a text or email with a special offer is pushed to the customer's phone with their permission.
Mobile check out: Apple pioneered mobile checkout from a sales person’s smart phone. Gone are the days of waiting in a cash register line. How to use it: Equip your staff with these devices and sales will increase as a result of a closer bond with the customer.
3D printing: Instant delivery of physical products are becoming a reality. If consumer 3D printer sales continue to double over the next two years, the download market could reach 73M units for 2015. Based on research conducted by 3Dagogo, an online marketplace for 3D designs, 70% of all 3D designs found online actually cause failed prints due to design flaws. How to use it: Can your company deliver its products through 3D printing?
Connected cars: Google’s self-driving car is not yet a reality, but with the Internet everywhere, why not in your car? Auto makers are starting to make cars their own hot spot so they can receive data and communicate with the driver’s hand held devices. Leading auto companies Audi, BMW, and Mercedes are starting to make it standard in their cars. How to use it: What solutions does your company offer that should be accessed from the car?
The quantified self: Consumers are checking their own blood pressure, pulse and steps on mobile devices. Forty percent of smartphone users want their phone to log all of their physical activities and 56 percent would like to monitor their blood pressure and pulse using a ring. Popular wearables are currently available from Nike and Fitbit. How to use it: What solutions does your company offer should be monitored from smartphones?
Faster Wi-Fi: The average consumer household today has 6 devices that connect to the Internet. As more devices become connected, the burden on the existing Wi-Fi networks will begin to show strain. The next generation of the wireless networking standard called 5G WiFi, or 802.11ac will offer faster speeds making it more capable of handling the spiking demand for connectivity. How to use it: What solutions become more beneficial at higher Wi-Fi speeds? What else do you sell that can be connected to the Internet?
What would you add?