Wouldn’t it be wonderful if you had a team of enthusiastic marketing superstars who promoted your brand everywhere they went? Here’s a secret: You can make it happen! Consider the fact that every one of your employees interacts with dozens and dozens of people everyday, and you’re missing your opportunity if you don’t enlist them in your mission to promote your brand. Here are some sure-fire strategies for making your employees part of your marketing strategy:
- Speak their language. Every single member of your staff is motivated in a slightly different way. Take the time to figure out what’s important to your employees, and you’ll be able to tell your story in a way that matters to them. If you can sell your staff on your vision, they’ll sell it to your customers.
- Create the right climate. Make sure that your staff understands that you’re not just in business for the bottom line. Show the ways in which you enrich your community, whether it’s by providing necessary services or through your investment in community programs. If your staff feels good about the work they’re doing, they’ll share their enthusiasm.
- Provide awesome wearables. The key to this tip is making the wardrobe genuinely cool – something that your staff will actually choose to wear. Your tagline or logo on a t-shirt becomes a walking billboard. If you make sure your staff actually likes their company togs, then you’ll be sure that they won’t end up in the trunk of the car, where – let’s face it – they’re not doing you any good.
- Use social media. Whether your run a caption contest or share pics of your staff wearing your logo in interesting locales, make sure you leverage the powerful tool provided by the various social media apps. Folks love that fifteen minutes of fame – so why not use it? Turning your brand into one that people have fun sharing increases your visibility and strengthens brand loyalty.
- Provide Halloween costumes. Create a character that suits your company climate and offer your staff the chance to celebrate without having to stress over what to wear. Whether you create a superhero – think something like Uber Geek if you’re an IT company or Grammar Nazi if you’re a PR firm – you’re injecting a little fun into your corporate image.
- Use every opportunity to advertise, no matter how small. One of my favorite, often overlooked examples of an underused means of getting your company’s name out there is to make sure that your company wi-fi and your employees’ mobile hotspots are all branded with your company’s name. The next time your sales rep is working and sipping a latte at Starbucks, everyone who logs on to the free wi-fi will see your company’s name. Never miss a chance to make in impression.
- Don’t forget the hardware. Don’t send your staff out with laptops that advertise for Apple; slap your awesome logo on everything that sits still long enough. Your staff can make countless impressions just by toting gear that advertises for you.
Be open, and be creative! Brands are built one impression at a time, and you have more opportunities than you realize.