In traditional sales environments, managers would often keep leaderboards as a visual representation of employee performance. Achieving the top spot on the leaderboard gives employees something to aspire to, igniting the spirit of competition among team members.
As the business world has become increasingly mobile, however, it’s less common to have all employees in the same physical location. This eliminates the possibility of a traditional leaderboard, but the benefits of such a visual tool still remain. For businesses with multiple workers, an automated leaderboard is a great way to motivate employees and achieve better results. For that reason, gamification is growing in popularity among sales teams across the country. There are a variety of uses for gamification in an organization. Here are three ways this tool can be put to use in your small business.
Time and Attendance
Showing up for work every day should be a given, but as many business owners know, reliability can be a real problem for some employees. Perhaps taking a lesson from schools that issue certificates for consistent attendance, some software providers are incorporating gamification into their HR efforts. Kronos’s Workforce Central 7 has a points-based rewards system that provides positive reinforcement for activities like perfect attendance, timely approval of timecards, bonuses for overtime, and more.
Many companies are finding ways to improve customer support processes. However, healthcare company OmniCare learned through experience that gamification should be customized to the type of employees. After unsuccessfully deploying a leaderboard with cash rewards for its helpdesk, the company realized that its technology-oriented workers felt overly watched instead of motivated. After adjusting the program to one that more adequately motivated its helpdesk employees—one that issued challenges and gave non-cash rewards—OmniCare saw a dramatic improvement in its helpdesk performance.
Gamification is perhaps most popular in sales departments, since companies so often rely on sales teams to bring in revenue. Sales tools like Hoopla, Ambition.com, FantasySalesTeam.com, and Salesforce’s Work.com offer incentives to employees through performance rewards, leaderboards, and countdown clocks. Like Work.com, Ambition.com, and FantasySalesTeam.com, Hoopla can be incorporated into Salesforce and handled along with a manager’s other responsibilities. Rewards aren’t simply badges and virtual awards, either. Businesses can build in real rewards like gift cards to make hosting contests easier for managers.
Before choosing a gamification program, however, it’s important that businesses understand which incentives appeal to the team members in question. In 2012, Gartner documented this issue, predicting that by 2014, 80 percent of all gamification programs would fail due to poor design. This hasn’t happened, however, due in part to the evolution of Big Data. Businesses are interested in measuring performance and improving operations and gamification is a way to incentivize employees to do things differently.
How can gamification be used in your organization? Only you know. But there are many tools available to help you reach out to your employees and make them excited to come to work each day. One of the best things about gamification is that it challenges employees and makes work fun, which tends to get better results than repeated staff meetings to remind workers of their objectives.