Posts Tagged ‘Startup’


Best Business Book to Read This Summer

I get business books in the mail every day. I sift through hundreds of them each year in an effort to  search for the best ones for small business owners to read. Here is my list every business owner should read this summer:

Duct Tape Selling - John Jantsch
Most small business owners stink at sales and marketing. From the author of the popular book, Duct Tape Marketing, comes a new book that shows how the job of the sales person has changed. Instead of ABC meaning “always be closing”, John’s ABC’s are “always be connecting”. Information on the Internet has shifted the very foundation of the sales process. Sales people no longer have to just close, but need to teach, serve and develop trust. They have to create their own expert platform, stay connected before and after the sale by curating value content for their clients.

Profit First – Mike Michalowicz
Making a profit is a huge problem for many small business owners. They don’t know how to use financial statements and pay themselves last. Mike shares a money management system that is more intuitive and beneficial than traditional GAAP accounting. Instead of focusing on sales and revenue, he focuses on profit. A must read for every entrepreneur who wants to make money.

Do/Lead-  Les McKeown
Alpha leaders are dead. There are no longer bosses and employees. In a small business, each person has the ability (and obligation) to step up and lead. Les tackles four myths that have paralyzed modern leadership and provides the tools needed to be an impactful leader including the mindset, the techniques, and how to get started.

The Etiquette Advantage in Business – Peter Post et al.
The business world is becoming too casual. Manners still have an important place. Peter and his family provide timeless “Emily Post” type advice for any business situation from dinner with the boss to the first meeting with a new client. He shows how to write persuasive emails to choosing the appropriate dress for the office.

When The Buyer Says No - Tom Hopkins and Benn Katt
Sales legend Tom Hopkins focuses on the biggest problem for most small businesses; what to do when the customer says no. In this book of strategy, the reader learns a new approach to selling called the Circle of Persuasion. Tom and Benn simplify the tricky sales process by providing a step-by-step guide with real-world examples to ultimately show how a “no” can turn into a “heck yes”.

Haunted Empire - Yukari Iwatani Kane
Want to know what Apple is like after Steve Jobs? Former Wall Street Journal reporter Yukari, a former Wall Street Journal reporter, asks “Can a great company stay great without its visionary leader?” She examines Apple in the two years since the death of Steve Jobs and provides insight into the future of this iconic company. A very fascinating read which will change your view of Apple.

Pitch Perfect – Bill McGowan
Words still matter. The right ones can make the difference between sealing the deal or losing the customer. Media professional Bill McGowan shares how to use the perfect tone to convey the right message. In the world of media, there is only one shot and Bill shows the reader how to get it right!

Start Me Up!- Ebong Eka
I have made a lot of mistakes. I wish I read this book years ago. Start Me Up! shows how many causes of new businesses failure are 100% preventable by providing strategies to avoid the four major pitfalls that they experience.

Hacking H(app)iness - John Havens
With Pharrell Williams hit, “Happy” sweeping the globe, it seems like that is the new goal of every small business professional. Hacking H(app)iness describes how to leverage personal data that is being produced by tracking activities on smart phones and computers as a way to understand what brings people happiness. He shows how the Information Age can improve our personal lives as well as our companies

Freaks Shall Inherit the Earth – Chris Brogan
Growing up, I always felt different. In his latest book, Chris makes all of us freaks feel at home. He targets those who believe they may be too different or “not the business type” and shows them how to turn it into a revolutionary business. After you read this book, sign up for his daily newsletter.

Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time - Laura Stack
Laura emphasizes the importance of having an organization that is fast on its feet; one that can easily adjust its strategy to changing realities. Her L-E-A-D formula outlines the four keys to execution to give companies the agility they need to succeed.

And you may want to pick up my new book….

How to Get Unstuck

 


Tired? Be Careful Not To Lie Today

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How much sleep did you get last night?

If you work at a small business, it’s probably less than six hours. According to the National Sleep Foundation, twenty percent of Americans report getting fewer than six hours of sleep each night. Anything under seven hours is clinically defined as sleep deprivation. 

How does yawning affect your work?

In a recent Bloomberg BusinessWeek article, a study published in the Journal of Applied Psychology found that sleep deprivation is linked to unethical behavior. When people are tired, their self-control and willpower are weak, making it more likely to give in to unethical temptations at work. This happens when an employee takes a suggestion from a co-worker to do something deceptive like stealing the food from the office fridge. This happens because they are tired and their conscience has less mental energy to fight it.

This has drastic implications for small business owners. Many of them think that people who work the longest hours are the best employees. However, as described in Fortune, a new study asserts that these are often the ones making the most unethical choices.

What can be done? The most logical answer is to get more sleep, but this is not always possible.

Luckily there is another solution: Coffee. Researchers say caffeine increases an employee’s self-control and willpower when they are exhausted. That’s right, now coffee can make you more ethical!

Other than increasing caffeine, here are some other strategies you can do to improve ethical behavior:

For owners:

  1. Don’t force social interaction. A lunch break is a time of rejuvenation during the work day for employees. However, according to a 2014 Academy of Management Journal article, this is only the case when employees are allowed to leave the office and use their time freely.
  2. Reconsider goal-based compensation. This pay structure is dangerous because it encourages employees to take on a constant stream of goals, which actually makes people more likely to cheat to get everything done.
  3. Turn on the lights. Having a brightly lit office makes people less likely to cheat according to a 2013 study published in Psychological Science.

For employees:

  1. Don’t eat lunch at your desk. Get out of the office and away from your co-workers for 45 minutes. Meet a friend at a café nearby and get your mind off of deadlines for genuine refreshment during the work day.
  2. Use email. A Cornell University study tracked undergraduate communications and found that people lied only 14% in email compared with 37% on the phone because of the paper trail.
  3. Celebrate your accomplishments. Jumping right into the next big project in order to achieve that long list of goals is prime for cutting corners. Take a break to restore your energy between projects. This will help you complete each one with quality effort and integrity.
  4. Be mindful of your work space. A 2008 study published in Science found that people are more likely to cheat in unorganized environments because a mess has more signs of socially deviant behavior. Sort through that ever-growing stack of papers and throw out that rotting banana to welcome your most honest work behavior.

Work Your Biz Wednesday: Google Analytics

Google Analytics gives you a comprehensive look at your company's website. Learn how to use this tool to assess how your online marketing is working from the Small Biz Lady, Melinda Emerson.


Mondays with Mike: 5 Foolproof Tips To Make Better Decisions

Stocksy_txpfff38493BN6000_Small_45968When you think about it, running a business is all about making decisions.  Let’s face it: if you didn’t have the drive to be a decision maker, you’d work for someone else, right?  As an entrepreneur, you’re faced with decisions every day – whether it’s a question about hiring a new employee, embarking on a new marketing plan, or managing costs by improving efficiency.  Successful business owners make good decisions, and the good news is that you can improve your decision making skills by following these tips:

  1. Follow the 10-10-10 rule.  Biz guru Suzy Welch gives us this technique for making decisions based on their long-term effects.  Consider the outcome of your decision in ten minutes, ten months, and ten years.  Let’s say you’re struggling with a particularly difficult client – the one who sucks up all of your time and energy and provides little in the way of revenue.  You’re trying to decide if you should kiss up to them for the umpteenth time to smooth over their latest ridiculous complaint or if you should cut your losses, fire them, and move on.   If you fire them, you know that in ten minutes, you’ll be panicked, worried about the loss of revenue.  But in ten months, you’ll realize that you’ll be happier for having eliminated the anguish this client produced, and in ten years, you’ll have been able to generate far more income from new, less problematic clients that you’ve been able to bring in with your renewed energy and freed-up time.  Think long-term.
  2. Create a stop-loss plan.  And follow it!  Entrepreneurs are seldom devoid of ego, and it’s far too easy to make a decision, ignore all the signs that the decision wasn’t the wisest, and continue well past the point at which you should have thrown in the towel.  A stop-loss plan forces you to evaluate your decision based on predetermined, concrete parameters, rather than on the results you’re hoping for.  Whether it’s a trial period for the pricy new sales rep you hired on, or whether it’s a minimum requirement for a new advertising campaign, you’ll make better decisions if they’re based on results, rather than hopes and ego.
  3. Employ split testing.  When you’re torn between two (or more) equally plausible choices, use split testing to try both options out before you commit to one.  Let’s say the sales rep for the community circular that you advertise in brings you two options for your next ad.  If you have the chance to run both ads, perhaps in different areas, or in different months, you can find out definitively whether the ad that touts your long-established history in the area is more effective than the ad that shows off your reasonable prices.  The idea is to make a decision based on hard data, rather than assumptions.  Online advertising makes it particularly easy to run split testing, as you can create and employ multiple variations with ease.
  4. Do thorough research.  You’d feel like a fool if you tried and failed with some radical new tactic to bring in new business only to discover afterwards that your competitor had already tried and failed with that tactic.  Look around you.  See what your competition is up to, and look to history to give you insight into proven – and disproven – strategies.  Fortune does favor the bold – those folks who forge new pathways – but fortune also favors those who do their homework.
  5. Sleep on it.  This last tip is the easiest and most foolproof of all.  People make decisions based on emotion, and that’s often a mistake.  Simply giving yourself time to think a decision over will almost always lead you in the right direction.

Hiring, firing, spending, saving … all decisions that we face every day.  Commit to making better decisions, and you’ll find those good decisions reflected in your bottom line.  


Work Your Biz Wednesday: How to Hire a Manufacturer

If you have invented a product, how do you go about finding a manufacturing partner? Here are some tips from the Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: Turning Negative Reviews

Manage the online reputation of your small business with these tips from Melinda Emerson, the Small Biz Lady.


Mondays with Mike: Why You Should Ignore Your Business Plan

Several years ago, I attended a seminar at MIT.  It was geared toward entrepreneurs, and I was in illustrious company – I was in the audience along with the founders of Burt’s Bees, TicketCity, and 1-800-GOT-JUNK, among others.  The speaker – a venture capitalist – asked everyone to stand up.  Then he asked those of us who’d used outside financing to start our business to sit down.  Not a single person did!  Finally, he asked us to sit down if we’d actually followed our business plan to guide our decisions.  Again, not a soul sat down.

Now don’t get me wrong, many of us had developed and written specific business plans, which isn’t necessarily a bad idea, especially if you’re trying to get financing from a bank.  But what’s so telling is that once these plans were written, they were largely useless to us – the entrepreneurs.  Why is that?

  1. Irrelevant Financials.  Let’s face it, if I could accurately predict exactly where my business will be in the future, I’d probably be sitting in the Cayman Islands, trading stock and making millions.  The fact of the matter is that our company’s revenue and expenses can vary because of significant factors we have no way of predicting.  Now that’s not to say that you shouldn’t make an attempt to follow a budget (a completely different animal,) but I am saying that you can’t necessarily rely on the figures that fill out your business plan.
  2. Your Dream Team.  A portion of your business plan is devoted to the people who plan to help you along your way to brilliant success.  Here’s the trouble:  not a single member of your dream team matters as much as you do.  You’re all in; they’re not.  I’m not discounting the importance of having a great management team or looking for sage advisors.  What I’m saying is that relying too heavily on your supporters can be your downfall.
  3. Defining Your Niche.   Finding your niche is key to the success of your business, but the problem is that truly finding that niche – your ideal customer – often relies on real-world selling, rather than trying to predict the future.  If you pigeon-hole yourself too early, you can waste a lot of resources trying to appeal to a market that might not be best for you.  You’re much better off letting that organic niche create itself, rather than chasing an idea just because it’s what your business plan predicts.

The exercise of creating a business plan can be extraordinarily useful in terms of helping you crystallize and articulate your vision, but it’s a mistake to let a document meant to start a business turn into a manual that you continue to use even after it’s outdated.  Entrepreneurship relies on innovation and a willingness to capitalize on opportunity, even if – or especially if – that opportunity didn’t exist when you started the business.  Don’t let yourself or the growth of your company be limited by your business plan. 

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4 Mistakes that Will Get the Government Calling You

?????????????????????????????????????????????????????I can still remember the day the Department of Revenue shut my company down.  It seems that we had not done a timely job of remitting the sales tax that we had collected from our customers and this government agency wanted their money. My bookkeeper had apparently ignored all their warnings by mail. When they arrived, they put a big sticker on our door, telling all our customers and employees that we had to "pay up to open up". It was a similar story when the IRS was concerned that we were not remitting employees' collected payroll taxes in a timely period of time. This situations happened because as a new owner, I did not know all my tax responsibilities.

Here are four mistakes that can get the government calling on you and maybe even putting you out of business:

  1. Non payment of payroll taxes. Each pay period, a company deducts from the employees paycheck taxes that are due to the government. If a company is doing this themselves, this money needs to go into a separate account and get sent to the appropriate agency.  A better way to do this is to use a payroll service that will withdraw the taxes and pay the government automatically. With this service, there is no temptation by  a "cash strapped" small business owner to spend payroll tax money they collected, but belongs to the government.
  2. Non payment of sales tax. With each transaction, a company collects sales tax for  the government. It is then the companies responsibility to remit these funds to the appropriate agency. A company should ensure that theses taxes get posted to a separate account so the money is there to send at the end of the month.
  3. Non payment of use tax. This is a tax that a company assesses on themselves for product they purchased for their own use where they should have been charged state sales tax, but weren't. This needs to be send to the state typically every quarter.
  4. Health code violations. Run an office that is unhealthy for employees or a location unfit for customers? Inspectors will shut that company down on the spot and lock the doors. This gets much stricter when serving food and beverage or a hotel

In the days when a company's online reputation is critical, getting shut down like this will do nothing but hurt your Yelp and TripAdvisor ratings.


Work Your Biz Wednesday: Online is Where It Is At

Here are 6 tips that will make you look like a rockstar when promoting your small business online from the Small Biz Lady, Melinda Emerson.




 
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