Posts Tagged ‘Small Business’


6 Best Apps to Manage Your Business Finances

????????????????????????????????????????????????????????????These days, the idea of spending 40 hours a week in the office is foreign for most small business owners. We’re more likely to be traveling to business meetings and conferences, or out in the field with clients. And with the technology we have currently available, it’s easier than ever to manage our businesses, no matter where we are, especially by leveraging mobile apps.

Keeping on top of your finances is imperative for your small business. Take advantage of apps provide to manage your money from any mobile device. Here are my suggestions of the 6 best apps to manage your business finances.

1. Freshbooks

If you’re a Freshbooks user, you’ll appreciate the features of its mobile app. In addition to providing access to your accounts, you can also snap photos of paper receipts and log them as expenses, send invoices on the go, and use the time tracking tool to account for hours spent on a given project.

The details: The Freshbooks app is free for users, and is available for both Apple and Android devices.

2. Expensify

If you keep track of your business expenses and hate paper receipts, you’ll love Expensify. This mobile app helps you take photos of receipts, categorize the expenses, and send expense reports right from your phone or tablet.

The details: The app is free and available for iOS, Android, BlackBerry, and Windows phones.

3. Square

For retailers and restaurants, credit and debit card payments usually make up a large part of their revenue. In fact, by 2017, it is predicted that only 23% of transactions will be cash-based.

But sometimes those bulky merchant card processing machines are overkill, and many charge more than you want to pay. And what if you want to sell products at a farmer’s market or community fair? Try the right tool for the job: Square is a card reader you can affix to your phone to swipe cards for payments. It’s handy on the go and in your physical location.

The details: The app and card reader are free, and credit card processing fees are either 2.75% per swipe (based on the transaction cost) or 3.5% + $.15 per transaction, depending on the plan you choose.

4. inDinero

If you’re looking for a mobile app that offers multiple financial functions, try inDinero. Both its website and mobile version offer services related to accounting, taxes, payroll, 1099s, bill payment, and compliance. Users even get access to accountants for difficult questions.

The details: The tool is “invite only.” The company looks for businesses with high-growth potential.

5. SurePayroll

If you have employees, use mobile app SurePayroll to pay your staff and contractors, manage employee information, and view payroll reports. This frees you up from having to physically be at your desktop to take care of employee needs.

The details: The app is available for iPhone and Android, and is free for SurePayroll users.

6. FreeAgent

For freelancers and independent contractors, it’s essential to stay on top of proposals, invoices, and time tracking. The FreeAgent app provides all these features, as well as expense tracking and reports.

The details: The services is $24 a month and available for iPhone, Android, and Windows phones.

There are many other financial mobile apps in the marketplace, so find the ones that fulfill the needs your small business has.


Work Your Biz Wednesday: Google Analytics

Google Analytics gives you a comprehensive look at your company's website. Learn how to use this tool to assess how your online marketing is working from the Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: Online is Where It Is At

Here are 6 tips that will make you look like a rockstar when promoting your small business online from the Small Biz Lady, Melinda Emerson.


Where Small Businesses Are Stuck in 2014

During the course of their career, every small business owner gets stuck. The key is to know where and how to get unstuck.

My annual survey of 5,000 small business owners identifies the problem areas. Here are a few excerpts:

  1. Treating their company like a job. The Survey: Over 40% of owners do whatever customers need in order to earn money for their business. This does not allow them to strategically ramp up a profitable business. The Solution: Don’t take every piece of work offered by a customer. Focus on what the company is good at and get more of that profitable business.
  2. The daily plan gets interrupted when entering the office. The Survey: 53% don’t have a plan for their day or it gets destroyed when the start work. The Solution: Before opening email, voice mail or social media, do two important tasks that will make the day productive.
  3. Stocksy_txpe7f75a0ezH4000_Small_41935They never take a break. The Survey: Over 50% said they are too busy to take a break and always have their phone near them. This is because they have a fear of getting left behind. The Solution: Find a daily place without a smartphone where personal batteries can be recharged and let creativity flow.
  4. They fear failure. The Survey: Over 40% said that failure is not an option. They fear it so much that they stop taking risks in their business. The Solution: Accept failure. Learn something. Let go of that failure and take another action to get to another success.
  5. They are afraid of selling. The Survey: 41% are either afraid of rejection or not sure how to build a relationship with a prospect. 59% said that they are too busy servicing existing customer to find new ones. The Solution: A company can’t really sell anything to anyone. They need to be there when customers are ready to buy by executing a daily systematic marketing plan.
  6. They stop marketing as soon as they have sales. The Survey: 58% only market their products when they do not have sales. They also believe their products are so superior that they do not need to market them at all! The Solution: Execute a systematic marketing plan through content marketing on a weekly basis.
  7. They don’t know how to use or have stopped with social media. The Survey: 54% either do not have a social media strategy or have stopped using it. The Solution: Social media is part of promotion. Use it to form relationships by providing help to customers, prospects and connectors.
  8. They let poor performing employees stay. The Survey: 53% never fire employees since it is too uncomfortable or they are too loyal. The Solution: Be slow to hire and quick to fire. Find the team that makes the company profitable. Fire anyone that does not add productively to the company.
  9. They don’t ask for help. The Survey: 44% never ask for help because they believe they have to figure it out on their own. Many others are unsure of who to ask for help. The Solution: Find a formal or informal group of advisors and mentors to answer pressing questions. Do not go it alone!
  10. They allow personal smartphone usage at work. The Survey: 74% do not monitor personal use of smartphones which can destroy company productivity. The Solution: Have a written policy that personal smartphones are not to be used during work except in emergencies.

Bonus: They rarely review their financial statements. The Survey: Over 20% never look at their financial statements because they are hard to understand. The Solution: Get trained to understand every line of the company’s financial statement. Review them monthly.

Tell me where you are stuck!


Work Your Biz Wednesday: How to Develop an App for your Small Business

Use the mobile web to develop your small business! Learn how with these 5 tips from The Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: How to Build a Network to Grow your Small Business

Are you building your network and obtaining new referrals? Learn how with these 4 tips from The Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: 5 Things Your Employees Need

Support your employees and develop a win-win relationship to help your business succeed. Learn how with this week's Work Your Biz Wednesday video from The Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: 5 Ways to Make More Money in 2014

Make 2014 the best year ever for your small business! This week's Work Your Biz Wednesday with Melinda Emerson offers five tips to make your business more money in the upcoming year.


How to Take Advantage of Small Business Saturday

small-business-saturday1-e1320932175381Black Friday is always a difficult day for small business owners to compete with the hoopla around early morning discounts at big box retailers. The day after Black Friday has become a day to focus on shopping at small businesses. American Express started Small Business Saturday in 2010.

Here is how to take advantage this year on November 30, 2013 to drive customers to your company:

  1. Give $10 gift to each customer. Promote that American Express is offering a $10 credit to card members who register and use their card to shop at small businesses on that Saturday. Multiply this $10 when they use it at your company.
  2. Build a specific campaign leveraging this day and American Express’ brand. There are few times when a small business can tie their company directly to a national brand and promotion. This gives them the leverage of a large big box retailer. Build marketing offer specifically for this day. This can be exclusive pricing, bundles, free add ons or availability.
  3. Customized marketing material. Use free customized online ad cards, logos and other recognizable images provided by American Express.
  4. Social media starters. Use Twitter and Facebook templates available to help spread the word about your company leading up to this day. Use the #SmallBusinessSaturday hashtag on Twitter. If your business has never used social media, these templates are an excellent way to easily get started.
  5. Welcome mats. Free Small Business Saturday Welcome mats (literally) are available from American Express.  If you do not have a physical retail location, use the mats in creative pictures on Facebook or Pinterest.    
  6. Join a neighborhood circle. Get involved with local merchants to drive traffic to each others retail locations (or online sites). American Express will help you form this relationships. This is an excellent way to work with other local businesses that can extend well beyond this promotional day.
  7. Get on the map. American Express has built an interactive map to help their cardholders find and shop at small businesses. They are also giving their members an exclusive offer redeemable only at merchants that appear on the Small Business Saturday Map. Get found!

How will your business be promoting Small Business Saturday? 




 
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