As a small business owner, you undoubtedly spend every day looking for ways to promote your business and increase your clientele. Just about every business takes advantage of Christmas to increase sales, with “Black Friday” representing the first day of profits in the retail world. Do you really want to wait until the end of the year to drive your bottom line? Why not get started earlier in the year? Perhaps the green in St. Patrick’s Day really stands for money.
Here are six ideas that can help you grab enough green to encourage company growth and prosperity.
1. Save Customers Some Green
Whether you offer a new customer discount or take cash off of orders for existing customers that provide referrals, the connection between money and St. Patrick’s Day green is an obvious one, but this particular holiday offers some natural benefits. For one thing, it lets you take shameless advantage of the color green in promotional materials. It also provides a natural time limit, allowing you to make your offer last for the entire month, for a week or even just on the actual day of the holiday. Most important, it helps jump-start your business early in the year.
2. Green Up the Environment
As many as 15 percent of local individuals define themselves as environmentalists. Your company may not make biodegradable diapers or cleaning products formulated from veggies, but the green tie-in lets you demonstrate your environmental interests. This is great time to tout your recycled product packaging or advertise your company’s sponsorship of a local recycling effort. For example, if you run an auto repair shop, offer to shoulder the recycling charges for all oil changes performed in March. And don’t worry about competition from eco-friendly businesses — they’re probably busy preparing for Earth Day in April.
3. Make Green a Lucky Color
A luck-of-the-Irish contest can attract more clients to your business. Make it easy to enter. Customers can “like” your Facebook page, provide an email address on your company web page or walk into your store to complete an entry form when they see a sign in your window. Entrants get a chance to win valuable gift certificates and other prizes — and you increase your customer database for future sales and promotion efforts.
4. Wear Green While Participating in Local Events
Chicago St. Patrick’s Day events begin by dying the Chicago River bright green, followed by a big parade. Naturally, bars and restaurants sponsor the events, but the list does not stop with alcoholic beverage providers. Sponsors include a wide array of businesses, including dance studios, beauty salons, banks and even trade unions. Of course, the media will be there, too. So, whether you sponsor a parade float or hang out with the spectators on the sidewalk, you can increase your brand recognition — or maybe see your company represented on the evening news.
5. Give Away Some Green Bling
Did you know that you can put your logo (and maybe a shamrock) on just about anything? Any visitors to your place of business can walk away with a variety of promotional items, from T-shirts and coffee mugs to flashlights, sports bottles or even USB hubs. Place these items in a re-usable grocery bag with your logo and maybe a few words about your business (go green!), and your logo can remain in front of potential customers for years to come.
6. Offer an Evergreen Movie at Your Place of Business
Admittedly, there really aren’t too many St. Patrick’s Day movies out there, but what about a classic 1952 Irish movie like The Quiet Man? If your customers prefer humor, maybe Waking Ned Devine is more to their liking. With a little extra effort, you can even make green popcorn. Attracting a movie audience gains you an instant audience for your business message as well.
Before the movie, use a welcome message to introduce your business. If you have a promotional video or TV commercial available, play it before and after the main event (wow — double feature!). And a discussion group after the movie enhances the movie experience while enhancing your personal relationship with customers. If they walk away carrying bling bags, all the better.
Be Sure to Make it Unique and Relevant
Doing the same things as everyone else gains your business no more visibility than if you were to jump into the green Chicago River wearing a green wet suit. If you use a little creativity to capitalize on the things that make your business unique, adding a little green will make it pop.