Posts Tagged ‘Online tips’


Nextiva Tuesday Tip: How to Get Control of Your Email

Is your email out of control? Are you constantly checking it on three different devices and feel like you never get out from under the avalanche? If your emails seem to be multiplying like rabbits, don’t despair—there are ways to get a grip and get back control of your life. Not all of the following tactics will work for everyone—but some should work for you.

  • Avoid checking email first thing in the morning. If you find that email sucks up your time and keeps you from accomplishing big projects, try designating the first hour of your day as email-free. Just be sure you use that time to work on key tasks that are crucial to your business—not busywork or checking Facebook. By dedicating a solid hour a day to focused effort, you’ll be amazed how much more you get done. (Disclosure: I offer this advice because so many time management people put it on their lists of must-do’s. Personally, I always check email first thing in the morning. To do otherwise seems counter-productive to me.)
  • Turn off email notifications. If your computer or smartphone dings every time you get a new email, no wonder you’re going nuts. Turn off notifications so you can focus instead of being interrupted every two seconds.
  • Set times for checking email. It’s human nature to seek out the new and exciting. When we’re bored or stressed, it’s natural to check our email to see if anything more interesting has come along. You’ll get more done if you set a few specific times of day for checking email—for example, one hour into your day, right before lunch, early afternoon and near the end of the day. If you let your team know about your email habits, they won’t panic when you don’t respond immediately.
  • Use filters, folders, rules and other tools. Whether you use Gmail, Outlook, Apple Mail or other program, investigate the tools available on your email program to help manage email. Spending a few hours now learning how to automatically sort emails into folders, set rules for what to do with emails and using filters to ensure you don’t miss important emails (and don’t waste time on pointless ones) will save you hours each day in the end.
  • Automate and delegate. If you frequently answer the same types of emails, such as a certain kind of customer inquiry, creating templates with stock language you can edit quickly will save you time. Or delegate these standard replies to an assistant (real or virtual).
  • Pick up the phone. Sometimes we spend hours going back and forth on email when a simple phone call would solve the issue in a flash. Never minimize the value of in-person communication.

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How to Lower Your Bounce Rate on Your Small Business Website

???????You have a beautifully designed website. Check. Targeted keywords on the website. Check. You have a way to capture email addresses on your website. Check. So why aren’t you getting more customers from your small business website? You might have a decent flow of people visiting your site, but if they’re not converting to sales, it’s time to look at the reasons why. Start by examining your bounce rate.

What the Heck is a Bounce Rate?

Just like a shiny rubber ball, your bounce rate happens when people land on your site and then quickly bounce away. You can find your bounce rate by looking at your Google Analytics once e month. The technical definition for bounce rate: the percent of people who leave your site after visiting just one page. The higher the bounce rate, the more people are leaving rather than looking around. The average bounce rate is 50%. Here’s an illustration:

  1. Someone searches for something they’re looking for online.
  2. Your site shows up in those search results. They click your link.
  3. They land on your home page, don’t see what they expected, then leave.

So the question is: why are they not finding what they want? Why do they leave before even exploring your site? Typically there are a few reasons for this.

1. Your Design is Unappealing

While you wouldn’t expect a visitor to your site to hold bad design against you, first impressions really do matter. And if your website hasn’t been updated for 5 years, or is cluttered with ads or popups, there’s not much you can do to convince people to stay, even if your products are amazing.

Fortunately, there’s an easy fix for this: get a new design! Website design has come way down in pricing, and there are even templates and platforms you can customize and manage yourself.

2. Poor Keywords

Let’s say the name of your company is Red Ball Marketing. You don’t actually sell red balls, but people still land on your site looking to buy red balls. You’re probably not willing to change your company name, but you can put more effort into appearing in search results for better keywords. You should know your top 6 keywords. If you haven’t really put much thought into your keywords, you’ll get a mix of traffic of people looking for lots of things, but not really what you sell.

Figure out the top keywords your audience is searching for and make sure you use them throughout your site, especially in your blog titles and static pages. For your marketing company, that would be terms like:

  • Content marketing
  • Marketing firm
  • Marketing for small business

If you continue to work to build your presence online with those keywords, as well as blogging, you should start to move up those search results and attract people who are looking for what you’re selling.

3. You Lack Calls to Action

Now that search engines have led leads to your website, it’s your job to make them drink the koolaid. If your home page lacks any call to action, how will visitors know what you want them to do? Consider your call to action your instructions for visitors to your site. Do you want them to:

  • Buy from you?
  • Get a free quote?
  • Subscribe to your newsletter?
  • Download a free ebook?

Then let them know! Make your call to action bold, colored differently from surrounding text, and simple to follow.

Your website holds the potential to convert visitors into customers. But you’ve got to ensure you’re targeting the right people with your content and keywords, and that your site is an inviting place to shop. Then you can lower that bounce rate and increase sales!


7 Technologies to Ignore in 2014

New technologies are released every day. For those small business owners that have shiny object syndromes (SOS), they can be hard to resist. Many are pushed to thinking that in order to have a competitive edge, they need to offer their customers the latest technology. However, for the good of their company, here are seven that need to be ignored in the next 12 months:

  1. Smartphone Watch. Wearable technology is a hot topic, but unless your product is related to getting data directly from consumer movements, pass on this technology now. Let’s be realistic; do you really need to look at a watch for an incoming message or call instead of pulling out your smartphone? It’s uber cool (in a Dick Tracy kind of way), but the productivity factor so far is missing.
  2. 3-D Printers. Need one for the office? Probably not unless there is a physical part you sell that can be created from it, instead of ordering from a supplier. For $500 to $2,000 (supplies not included), you can probably fulfill the need some way else.
  3. QR Codes. This is a technology that had a lot of promise, but has never been really accepted by the consumer. Most will not go to their scanning app to retrieve the web site location referred by the QR Code. Sit this one out and use a web or social media address on your products.
  4. Big Data. Analyzing your company with data is a good thing, but small businesses need to forget about going big. The reason is that most owners don’t look at even the simplest information. Do the analysis of your financial statements and your customers’ buying habits before you even think big data.
  5. Snapchat-LogoTemporary Social Media. This has been a big hit in many teen circles where pictures and messages self-destruct after a period of time. Small business owners should run their companies as if every message sent or posted will last forever. This is the best way to measure company values and actions.
  6. Google Glass. While this technology has many exciting possibilities, it does not fit into the critical path for servicing your customer. Until Google brings down the price to $500, it will remain only for the leading edge techie and curiosity seeker.
  7. Bitcoin. Ever since Mt. Gox default disaster, this virtual currency has been derailed. Your customers won’t be paying in bitcoins anytime soon. Easy mobile and online payments should be your only focus

Someday, these technologies may be useful to a every small business, but not today. What technologies are you putting off implementing?


Work Your Biz Wednesday: Google Analytics

Google Analytics gives you a comprehensive look at your company's website. Learn how to use this tool to assess how your online marketing is working from the Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: Turning Negative Reviews

Manage the online reputation of your small business with these tips from Melinda Emerson, the Small Biz Lady.


Work Your Biz Wednesday: Online is Where It Is At

Here are 6 tips that will make you look like a rockstar when promoting your small business online from the Small Biz Lady, Melinda Emerson.


How Men and Women Use Social Media Differently

Posted on by Barry Moltz

Stocksy_txp1dc7b8d3Cw4000_Small_193882Gender has always affected our buying decisions and this now extends to responding to online ads. Small businesses need to customize their social media strategies based on their type of customer to achieve the best results.

According to recent studies by Pew, Exact Target and Nielson, 56% of men who surf the web will respond to ads with coupons compared to 39% of women. Alternately, 71% of women will ‘Like’ or follow a particular brand for deals compared to only 18% of men.

How does each sex use social media differently? Survey results show that men are most likely to use it for business and dating. Specifically, 27% of men use it for business and 12% for social dating. Women use social media for staying in contact with friends, blogging, photo sharing, entertainment and finding how to information.

On social media, men are looking for quick access to brand deals and information. Therefore, they are much more likely to use coupons and scan QR codes. Survey results show that women will ignore any paid digital advertising from brands (including text ads) and instead focus on finding more meaningful informational engagement that matches their interest.

What themes resonates with men online?

  • Cars
  • Sports
  • Action
  • Sex

The themes that women most connected to are:

  • Sentimental
  • Family
  • Real life situations
  • Children
  • Pets

Both men and women interests overlap and enjoy these themes:

  • Humor
  • Value
  • Celebrity Endorsements
  • Aspirational

Men and women also use smart phones differently. Men are focused on getting news, watching video and utilizing GPS (since they never ask for directions!). Women primarily use mobile phones for texting, photo sharing and playing games.

How can a small business owner use this information? If a product is targeted at men, use action and sports themes that are more likely to resonate with them. Use video, news formats and location based marketing. If a product is primarily aimed at women, the use of family, sentimental situations photos can be effective.

These survey results should be used only as guidelines. Of course, any business or targeted customer set may vary based on age, geographic location or experience.

Does your social media marketing strategy target men and women separately?


Work Your Biz Wednesday: How to Develop an App for your Small Business

Use the mobile web to develop your small business! Learn how with these 5 tips from The Small Biz Lady, Melinda Emerson.


Work Your Biz Wednesday: How to Have an Impact with Your Blog

Do you write a blog for your small business? In this week's Work Your Biz Wednesday video, Melinda Emerson, The Small Biz Lady, has some tips on how to ensure your blog is making a big impact.




 
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