TED can change your life, and I’m not just talking about the insights you can glean from the brilliant ideas shared by the many speakers. I’m talking about giving a TED talk – one single engagement that will expose you, your ideas, and your brand to millions of people. It’s the biggest public speaking opportunity around, and it ain’t an easy one to land.
I’ve given a few TEDx talks – the regional feeder program for TED, and I sat down with the curator of TEDx Hoboken, Elizabeth Barry, to get some insight into what the curators are looking for and some strategies that speakers can use to get the opportunity of giving a talk. If your goal is to give a TED talk, TEDx is the logical place to start.
Let’s start with Elizabeth’s list of dos and don’ts for landing a TEDx talk:
- Pitch yourself or your business. TED and TEDx talks focus on ideas, rather than people.
- Simply repeat an earlier performance. Find a fresh idea.
- Think you’re more important than your idea.
- Be real and be kind. You’re not the focus of the talk; your idea is.
- Present an idea that’s original, profound, and genuinely worth spreading.
- Bring all your passion and expertise.
- Focus on your idea and its applications in the lives of others. Your talk should be more than simply a story about your life. Look for an idea that can benefit your audience.
Elizabeth stressed that TED and TEDx aren’t about grandstanding. Sure, the events generate great publicity, but the goal of the project is to spread and profound ideas that make a difference in people’s lives.
Once you’ve landed and given a TEDx talk, you can focus on the big fish. One thing you should keep in mind is that TED was created by a group of journalists, so your best angle is to focus on a compelling story. Additionally, you should consult the editorial calendar to make sure your great idea wasn’t covered by the previous quarter’s talks.
You should absolutely promote the heck out of your TEDx video – since each view is a new (and trackable) impression, but it’s essential that you not simply try to recycle your TEDx content. Don’t lose sight of the fact that it’s your idea that’s the focus. Should you land a TED gig, it’s not simply because you’re so wonderful; it’s because you have something important to share that can enrich the lives of the audience.
It’s impossible to overstate how huge a TED talk will be for your career. At the time I wrote this article, 1.2 million viewers had watched a TED talk given by a young man named Cesar Kuriyama. He stood on the stage and shared the insight he’d gained from his project in which he recorded one second of video every day and edited the clips into a video that captures the absolutely ordinary images that comprise our lives. The power of his talk was in the weight of the impressions that fill our lives … the ones that we too often take for granted and forget as soon as we’ve seen them.
Kuriyama shared his experience of image and memory and the complex ways that we recall the events of our lives, both good and bad. Not only has he gained astounding publicity for his projects, but he’s also touched 1.2 million people with his idea worth sharing. That’s the power of TED. It’s a worthy goal.