Posts Tagged ‘Money Management’

Mondays with Mike: Make Reverse Psychology Work For You!

11-9 reverse psychology smallLet’s face it:  we’re all barraged by marketing, brand impressions, and attempts to separate us from our money – pretty much constantly.  We’re practically immune to high-pressure sales tactics, and we no longer believe the QVC hosts when they tell us to “Hurry.  Time is running out.” 

But we’re business owners.  We have goods and services to market.  How can we appeal to prospective customers without looking like we’re trying too hard?  The answer is reverse psychology.  When customers expect to be pressured or misled, the antidote is honesty.  Be honest, and you’ll be pleasantly surprised by how well you’re received, especially if you follow these tips:

  1. Use the Inoculation Effect.  William McGuire developed the theory of the Inoculation Effect based on the way our bodies develop resistance to disease after exposure.  It turns out the same thing is true of repeated efforts to sell us something.  We become immune to sales tactics.  How do you use this effect to your advantage?  Point out your competition’s sales tactics.  You’ll make comparison shoppers hyper aware of the sales pitches to come, and you’ll appear the sound choice by comparison.
  2. Explain your point of difference.  If you begin by talking about the way everyone else in the business does it, then you’re positioning yourself to stand out.  For example, if you run a cleaning company and the standard practice is to include a fee for cleaning supplies in any quote, explain that you only charge clients for the products you actually use.  Again, if your prospect gets quotes from other companies and hears “it’s all included,” then they’re primed to think “I’m overpaying for products I don’t use.”
  3. Don’t offer more; offer less!  It seems like everyone’s gone the a la carte route, which means there’s a staggering array of choices.  Rather than inducing analysis paralysis in your clients, offer them three (no more, no less) excellent choices.  They’ll still feel like they’re in control, but they won’t feel overwhelmed.
  4. Give ‘em an easy out.  We get used to a “sell at all costs” mentality, so if we hear a sales person who’s ready to walk away – leaving the decision in our hands – we’re taken by surprise.  As it turns out, relieving your client of the obligation to buy doesn’t negatively affect your close rate, and the clients who do buy feel better about the sale.  They’re less likely to suffer from buyer’s remorse since they weren’t pressured into their decision.
  5. Use the 1-10 rating system, but with a new spin!  After I make my pitch, I ask prospects to rate how they feel about my service.  They typically throw out a number in the high middle – a 6 or 7.  Rather than telling them why I’m a 10 (which is what they expect,) I tell them I’m surprised, that I figured they’d be a 2 or 3.  What happens is magic.  They start explaining why I’m so much better than a 3.  They list my attributes, and before you know it, they’ve talked themselves into being a 9, and they’re ready to sign on the dotted line.  I just sit back and let it happen.

The key to using reverse psychology effectively is honesty.  You’re not going to sell jaded consumers by pulling the same old marketing tricks.  You have to go with something novel, refreshing, and unusual:  the truth.

When Will the Next Recession Be?

9-4 recession smallThe next recession may have started on August 24, 2015 when the Chinese stock market dropped another 7% and for a total of a 40% loss from its peak. That day, U.S. stock markets followed suit and plunged 1,089 points within minutes of the start of trading. The markets slightly recovered, but are still down 12% year for 2015.

This is a troublesome indicator since many times the stock market predicts the coming of the next recession. Although as Economist Paul Samuelson retorts, "The stock market has predicted nine of the last five recessions". Even so, from March 1961 to now, the average growth period following a recession has been about five to six years. If the last recession ended June 2009, the economy is now past the six year mark and is in one of the longest periods of expansion ever. This may also mean that a new recession is about to start.

After the stock market crash, most economists publically said not to panic. A conference call that I listened to with financial advisors repeated that all signs of the U.S economy are strong. Ron Lieber at The New York Times wrote that the average investor should take a deep breath and do nothing. But for most small business owners, it’s hard to do nothing when their investment portfolio loses 10% of its value in a week. Investment savings is what many times “backs up” the owner’s confidence if their company fails.

This psychological fear creates havoc in the life of the small business owner. Their lack of confidence in the economy drives them naturally to pull back from hiring people and making new investments. Bad news reports can also make a recession a self-fulfilling prophecy.

If the next recession is coming this year, how can you prepare?

1. Grow profitably. Make sure that any sales growth has the same profitability as the rest of the business. Don’t sacrifice profitability for sales growth. This will help to ensure strong cash flow which is the bedrock of survival during any recession.

2. Preserve cash. Recession proof companies always have positive cash flow positions. Don’t let investments in the company get too far ahead of sales. Focus on reducing credit given to customers and getting them to pay on time. Keep stock levels as low as possible and inventory turns as high as practical.

3. Get a bank credit line now. Secure a line now before the company needs it.  Draw on it as low rates to ensure the business has six months' worth of cash in the bank.

4. Boost the gross margin. Ask if business can be done another way. Cockroaches thrive during disasters because they know how to adapt or die. For example, if margins had to increase by 10%, how would this be accomplished now?

5. Cut costs even if revenue is stable. Don’t be lazy. No owner ever regrets cutting costs too soon. Examine where the value does not exceed the expense.  

According to Mark Zandi, chief economist at Moody’s Analytics Inc, since 1950, the U.S. has experienced a recession at the start of every decade except the current one. He states that “If that bit of economic astrology holds, the next one will be in 2020…and I wouldn’t argue with that.”

We should only be so lucky.

The 10 Most Common Accounting Mistakes That Cost Big Money

There is money flowing out of your business right now as a result of simple accounting mistakes. Here are the top ten and how to fix them:

  1. Not balancing your bank statements. All sorts of strange deductions can happen from your cash accounts at your bank. For example, checks and direct transfers can be cleared for the wrong amount. Checks can be cleared in your account that are not your checks. A transaction may be recorded for $63 when it is supposed to be $630 or worse, it could have been entered twice. Solution: Balance the checking accounts every month. Have it done by a different person than the one that pays the bills to add an increased level of security. Have an accountant check it quarterly.
  2. Letting customers pay with 30, 45 or 60 day terms. Every day, you don’t collect money from customers for an outstanding bill is a day you are acting as their personal bank. Solution: Ask to get paid at time of purchase or no later than 30 days. You will be amazed how many customers will agree to do this.
  3. Not following up to see if invoices are received and scheduled to be paid. Many small business owners’ mail or email invoices, but never check to see if they were received by the customer or when they are scheduled to be paid. Solution: Establish a strict follow up schedule. Call to see if the invoice was received and when it is to be paid. If payment is not received by the promised date, follow up again.
  4. Not checking invoices and vendor statements against products that are received. Did the vendor bill your company only for products ordered? Did you actually get the products that you wanted and were billed for? Solution: Match every bill against a purchase invoice. No exceptions.
  5. Not balancing checks against invoices. Are all the invoices for real products the company legitimately ordered? Creating phony invoices for imaginary vendors is the biggest way employees steal from companies. Solution: Carefully control the ability to create new vendors in the accounting software.
  6. Keeping track of cost of goods sold. What was actually paid for the product? What was the gross profit on it? Too many times, the small business owner is unaware of both of these answers. Solution: Practice a careful accounting method of LIFO or FIFO for managing inventory.
  7. Not the right amount of inventory. If there is too much inventory, the small business burns their cash flow. If there is not enough inventory, the customer fill rate is too low and the company can lose customers. Solution: Carefully track inventory turns, fill rates, reorder points and reorder quantities.
  8. Over paying on bank fees. Since the Great Recession, there has been an explosion of bank fees. Small business accounts have monthly maintenance, merchant accounts, wire transfer and minimum balance fees. Solution: Negotiate with your bank  for lower fees or find a community bank that may be more flexible.
  9. Capitalizing research and development instead of expensing it this year. Many companies depreciate capital expenses over a long period of time which increases their profit. Solution: New permanent tax laws enable small businesses to write off up to $500K in a single year.
  10. Not keeping track of all your business expenses. Small businesses owners get lazy and don’t keep track of all their expenses to write off. Solution: Implement a system like Shoeboxed to take photos of expense receipts when they happened for easier filing.


How You Can Grow Your Small Business to 7 Figures

Stocksy_txp1c8dcf91CD8000_Small_201077So many entrepreneurs I meet think too small. They’re concerned about paying today’s bills, and give little thought to where they’d like to take their business down the road. That’s an obstacle to success, but one that can be overcome with a little planning and strategy. But the most important thing to making more money is to believe that you can. So let’s get started! It’s time to stop struggling and start thriving in your business.

First, Visualize What You Want to Achieve?

Don’t be afraid to unleash your imagination here. Think big! Would you like to run a $5 million company? Sell it in five years and then retire and travel the world? You can’t hope to grow to any level of success if you don’t first establish what your goals are.

Write these goals down and develop a vision board. No matter how pie-in-the-sky they seem at first, if you think it, it can happen. It’s not your job to judge your desires, just to record them. Seeing these goals on paper or a poster will help you get the right mindset to start believing in those goals.

Next, Figure Out How to Get There

You wouldn’t leave for a major road trip without a map. It’s the same as a business owner. You need a plan for how you’ll get to the destination (those goals you set). It may be overwhelming right now to consider becoming a $5 million company, but if you break that goal down into smaller ones, you’ll actually be able to achieve them.

Maybe the first step is to hire a salesperson or expand the area you service. These are small and simple tasks. Continue your list of action items that will help you reach your goal, and assign timeframes to them. You could even list tasks to complete each quarter to lead you to your goal.

Find One Thing You Do Really Well

This might be a superior product. Or your insanely fast delivery time. Whatever that characteristic that makes you different (and better) than the competition, own it. And use it in your marketing material. You want people to know what makes your company unique from the second they discover you.

Hire the Right People

Few solopreneurs are able to reach that 7-figure goal without a little help. And there’s no shame in hiring people who are smarter than you! Find professionals who can complement your skill set with other qualities, and hire help to fill in the gaps with those tasks you simply don’t have the bandwidth to do yourself.

Another note on hiring: it’s important that you create a company culture that makes all your staff — whether they’re full-time or freelance — feel like part of something bigger than themselves. They’re going to be key in helping you hit those 7-figures, so make sure your company is inviting and that they want to work hard for you for years to come.

Refine Your Sales Process

The smoother your sales process is — and any other process in your company, for that matter — the more sales you can make. Automate what you can, from letting people easily make purchases online or sending an email after a purchase, and put personal attention where needed. This is where having sales staff can make a huge difference. You want every single customer to feel like he has the support and access he needs should he have questions or want help.

Lather, Rinse, Repeat

Success doesn’t happen when you keep doing the same thing over and over. It happens when you pay attention to what’s working and do more of it, and cull what’s not working. Be constantly diligent to ensure that you’re firing on all cylinders and moving closer to that 7-figure goal.

Desperate for Cash? Beware of These Lenders

One of the main results of the banking crisis that brought the Great Recession was a new law created to protect the consumer through the Consumer Financial Protection Bureau. Unfortunately, this has only moved the focus for predatory lenders to small businesses.

Desperately seeking cash, these owners are now at risk of borrowing money for their companies and not fully understanding the terms of their loans. The subprime lending industry has exploded to $3 billion. These loans are still unregulated and are not protected by the same laws that cover individual borrowers. Mark Pinsky of Opportunity Finance Network says “[For subprime business lenders] the sweet spot is someone who can limp along well enough for six months but probably isn't going to be around much longer…They’re in the business of helping these businesses fail.”

Stocksy_txpbb9bc609CY7000_Small_159204According to Bloomberg Businessweek, one of the companies specializing in subprime lending – also referred to alternative lending – is World Business Lenders. The firm’s representatives pitch their high-rate loans to small business owners who have trouble borrowing elsewhere. World Business Lenders seizes collateral such as vehicles and other assets when borrowers can’t pay, and press legal action where World Business sues companies for missed payments, often sending companies into bankruptcy. In fact, 20 percent of World Business’s borrowers were forced to close down last year, according to former executives.

This capital comes from well-known sources. One subprime business lender, OnDeck, has credit commitments from financial lenders like Goldman Sachs. Interest rates on loans from OnDeck range from 29 percent to 134 percent.

Sales representatives of these types of lenders can use confusing terminology such as “short-term capital” and discuss “money factors” instead of interest rates when talking to potential borrowers. Here are steps you need to take before signing any loan agreement:

  1. How much are you borrowing? Know the exact amount you will receive after any application, up front or prepaid fees.
  2. What is the actual annual interest rate?  Make sure you understand in writing the nominal and effective annual percentage rate.
  3. What is the borrowing term? How often do on time payments need to be made? What are the penalties for late payments?
  4. Are there other fees for paying off the loan early? Some agreements apply all the term interest even if the loan is paid ahead of schedule.
  5. Is there a personal guarantee? Are just the officers of the company signing the documents or do you need to personally guarantee it as well?  Stay away from these types of guarantees that can put your personal savings and home at risk.
  6. Don’t rush it. Don’t be in a hurry to sign any document. Think about it for a day. Show it to a professional advisor (or a banker) to get their opinion on this source of capital.

Always look at all other available sources of capital before agreeing to this type of loan. Check for help from friends, family, customers and additional business cash flow management.

10 Pieces of Advice to Ignore

Entrepreneurs get advice every day from their professional advisors and information they read. A lot of it needs to be ignored. Pay close attention to disregarding these platitudes and what to do instead:

  1. It takes money to make money. Many entrepreneurs spend too much money getting their company off the ground. In fact, having a lot of money can lead to being wasteful. Use small investments to test ideas and get paying customers. Based on this success or failure, spend alittle more money to test the next action.
  2. Do what you love and the money will follow. This principle has the entrepreneur focus on what they want to do instead of what the customer wants. Building a company is about finding the pain a buyer has, not what the entrepreneur wants to provide. Instead, do what you love and if you solve a customer’s pain, the money will always follow.
  3. Failure is required for success. This is what many entrepreneurs tell themselves when they fail. While failure is not required for success, ultimately it is part of every entrepreneur’s experience. Never fear failure. When it comes, acknowledge it, learn what you can, then take another action to give you another chance at success.
  4. Failure is not an option. Not only is it an option, it is the most likely outcome. Get comfortable with the fact that you will fail some of the time and not knowing exactly what will happen next.
  5. A penny saved is a penny earned. This is short term thinking. While it is important to be carefully frugal with your money, not every transaction needs to yield the maximum profit. Successful business owners invest in long term relationships.
  6. Good things come to those that wait. Waiting is typically not in an owners DNA. As another platitude says “Don’t wait for your ship to come in, swim out to meet it”. Being proactive rather than reactive will typically win the day.
  7. A penny for your thoughts. Be careful not to give away your value to customers for free. Entrepreneurs typically undervalue their products and services since they are uncomfortable asking customers to buy.
  8. The customer is always right. If the customer was always right, most entrepreneurs would be out of business! When the customer has a concern, the most important thing is to listen and show empathy. They don’t need to be right, but always need to be heard.
  9. Another day, another dollar. Making money is not a linear process. Successful small business owners look for the leverage in profitability and this typically is not in the form of working harder or longer hours. Look for the financial leverage points in hiring other people, intellectual property or a dedicated distribution channel.
  10. Money doesn’t grow on trees. While this is literally true, there is ways to make money all around any entrepreneur. Follow the customers that have the money to solve their pain and the money will follow. 


Mondays with Mike: 5 Foolproof Tips To Make Better Decisions

Stocksy_txpfff38493BN6000_Small_45968When you think about it, running a business is all about making decisions.  Let’s face it: if you didn’t have the drive to be a decision maker, you’d work for someone else, right?  As an entrepreneur, you’re faced with decisions every day – whether it’s a question about hiring a new employee, embarking on a new marketing plan, or managing costs by improving efficiency.  Successful business owners make good decisions, and the good news is that you can improve your decision making skills by following these tips:

  1. Follow the 10-10-10 rule.  Biz guru Suzy Welch gives us this technique for making decisions based on their long-term effects.  Consider the outcome of your decision in ten minutes, ten months, and ten years.  Let’s say you’re struggling with a particularly difficult client – the one who sucks up all of your time and energy and provides little in the way of revenue.  You’re trying to decide if you should kiss up to them for the umpteenth time to smooth over their latest ridiculous complaint or if you should cut your losses, fire them, and move on.   If you fire them, you know that in ten minutes, you’ll be panicked, worried about the loss of revenue.  But in ten months, you’ll realize that you’ll be happier for having eliminated the anguish this client produced, and in ten years, you’ll have been able to generate far more income from new, less problematic clients that you’ve been able to bring in with your renewed energy and freed-up time.  Think long-term.
  2. Create a stop-loss plan.  And follow it!  Entrepreneurs are seldom devoid of ego, and it’s far too easy to make a decision, ignore all the signs that the decision wasn’t the wisest, and continue well past the point at which you should have thrown in the towel.  A stop-loss plan forces you to evaluate your decision based on predetermined, concrete parameters, rather than on the results you’re hoping for.  Whether it’s a trial period for the pricy new sales rep you hired on, or whether it’s a minimum requirement for a new advertising campaign, you’ll make better decisions if they’re based on results, rather than hopes and ego.
  3. Employ split testing.  When you’re torn between two (or more) equally plausible choices, use split testing to try both options out before you commit to one.  Let’s say the sales rep for the community circular that you advertise in brings you two options for your next ad.  If you have the chance to run both ads, perhaps in different areas, or in different months, you can find out definitively whether the ad that touts your long-established history in the area is more effective than the ad that shows off your reasonable prices.  The idea is to make a decision based on hard data, rather than assumptions.  Online advertising makes it particularly easy to run split testing, as you can create and employ multiple variations with ease.
  4. Do thorough research.  You’d feel like a fool if you tried and failed with some radical new tactic to bring in new business only to discover afterwards that your competitor had already tried and failed with that tactic.  Look around you.  See what your competition is up to, and look to history to give you insight into proven – and disproven – strategies.  Fortune does favor the bold – those folks who forge new pathways – but fortune also favors those who do their homework.
  5. Sleep on it.  This last tip is the easiest and most foolproof of all.  People make decisions based on emotion, and that’s often a mistake.  Simply giving yourself time to think a decision over will almost always lead you in the right direction.

Hiring, firing, spending, saving … all decisions that we face every day.  Commit to making better decisions, and you’ll find those good decisions reflected in your bottom line.  

How to Survive the Business Triangle of Fast, Good & Cheap

Posted on by Carol Roth

Stocksy_txpdb49d990KT5000_Small_125569When was the last time a customer told you that money is no object as long as you produce a good-enough product or service whenever it is convenient?  OK, you have a right to laugh because these situations only happen in the dream world.  In the real world, customers make unreasonable demands every day.  It is your job to find realistic ways to make your customers’ dreams come true.

A Quick Lesson on Project Management

Any certified project manager (or even someone who plays one on TV) can tell you about the triple constraint that affects every project without exception.  Also known as the “business triangle”, this rule says that projects involve three basic components: time, quality and cost.  You can skimp on any two of these components, but not all three.  This triangle is indisputable, but unlike the Bermuda Triangle, you can in fact get around it.

So, what do you do when a prospective customer wants to pay standard costs for you to create custom order tracking software for their business in two weeks?  Sure, you can turn down the job, recognizing that you’ll have to throw profits out the window to bring a high-quality project in on time.  But, I often advise companies to figure out ways to deliver everything that the customer needs on time and within budget — and sell it to the customer.

Different Levels of Quality

Obviously, every product or service must work properly and deliver the results that your customer needs.  But in the project management world, a major part of quality is scope, so now is the time to figure out what that customer truly needs to track orders easily and accurately.  This can involve eliminating unnecessary bells and whistles or even finding reasonable ways to develop most features that your customers want, even if they don’t absolutely need them.

For example, you have to customize the data entry screens to suit the customer’s requirements.  But, rather than developing the mountains of reports that they requested, plug in a third party report generator.  You’ll probably want to create the most important reports for them, but they might be thrilled when you sell them on the idea that they can easily create any report that they want on a whim.

At a minimum, if your client is hyper focused on speed and/or cost, then you need to sell them on the idea that version 1.0 with less features is appropriate for now and, if applicable, that they can upgrade in the future.

The Need for Speed

If your clients are like Veruca Salt from the Willy Wonka movies, once they decide that they want something, they want it now.  Your customers may understand that developing that order tracking system to spec takes time.  Unfortunately, they still want it faster than you can produce a custom software system from scratch.

It’s an entrepreneurs job to channel McGyver when necessary, so think about ways to get around “recreating the wheel” from scratch.  You have many opportunities to build efficiencies into your process and your options increase with every project.  Maybe you can save time by starting with an earlier program that tracked widgets for another customer.  Or, if you need to create custom widgets, can you customize an existing mold that you have created earlier?  By looking at your company’s big picture, you can shave time off of many projects.

Of course, you can also throw more workers at the project to get more done in less time, but this solution adds more expenses to your bottom line.

Think Not Cheap, but Value-Oriented….

By now, you’re probably recognizing that you can often tweak one element of the business triangle to get more mileage out of the others.  Project costs are no exception. 

If you cannot escape the need to bring in more programmers for that order tracking system, you might consider bringing in a talented intern from the local technical college.  Interns can handle the more repetitious tasks under the direction of your own trusted staff while adding valuable experience to their resumes.  Or, rather than bringing in more quality assurance testers, your customer may welcome the opportunity to get a sneak peek at an early version of their system while doing their own testing.  In addition to notifying you of any inaccuracies, they may even be delighted to get a jump start on data entry.

Naturally, you want to look at the cost of materials as well.  Any place that you can save is a win. While it’s nice to provide user documentation on 22-pound bright white paper, less bright 20-pound stock serves the purpose just as well.  In fact, you can avoid paper costs entirely with online documentation, just like the major players in the software industry.

There’s always a way around at least one constraint. View each customer demand as a fun puzzle that you need to solve.  Take a step back and let your natural dedication and creativity put the puzzle together, so that it fits customer needs while advancing your business.

7 Lies Entrepreneurs Tell Themselves

Posted on by Barry Moltz

Stocksy_txpd72b69c8tH5000_Small_100354In order to stay positive, entrepreneurs need to lie to themselves a lot. Unfortunately, this can get them in trouble when they have improbable expectations and surprising outcomes. Here are the 7 biggest lies and the truth about what to do instead:

  1. Sales will be better next month. Many entrepreneurs believe that sales will always increase in the future. They reason that with more revenue, there will be more profit. The truth is that they don't change their sales and marketing efforts to give their company a better chance actually increasing sales. To boost revenue, companies need to be there when customers want to buy. Only a systematic sales and marketing effort will accomplish this.
  2. The next big customer (or product or employee) will change their company forever. The belief is that the next big break will take their company to the next level. The truth is that progress in companies typically build slowly and success doesn't usually have a tipping point. Think about the essentially building blocks that will grow the company step by step.
  3. Big money means taking big risks. They read the urban folklore of the few who took big risks and made billions. The truth is that most people fail. The success in business comes from taking small steps, evaluating the results, and taking the next action.
  4. Competitors are slow. Many entrepreneurs think that their competitors are not innovative and can't react quickly. Tell that to Blockbuster and Borders. The truth is that there will always be a competitor thinking up a better mousetrap. The entrepreneur needs to know what their competitive advantage will be when that day comes.
  5. Keeping the financials in their head. Many entrepreneurs believe that they do not need to review their company financial statements. The truth is that most of the time  their expectations do not match what is actually going on. This is why it's important to read and understand these statements every month.
  6. Getting paid last in their business. They reason that they are investing in their company and this is how they justify living off of savings while running a start up. The truth is that if an entrepreneur does not draw a livable wage from their company, they have a hobby, not a business. Always include the owner's salary in the monthly budget.
  7. Being busy means being productive. Many entrepreneurs believe if they are busy at work then they must be adding to the value of the company. The truth is that with all the distractions and interruptions that can enter an entrepreneur's daily life, they need to be very disciplined that they focus on projects that will make a deep impact on the company. Pick the two things that need to get done today and complete them before starting any other task.

What lies do you tell yourself?  

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