Posts Tagged ‘Internet’

Mondays with Mike: Keep ‘Em Coming Back – Rich, Relevant Content

???????????????????Even if you don’t have a product that you sell online, nearly every business benefits from having a website.  It’s how you build your brand, reach new consumers, and share the important details about your business.  Whether you build it yourself or hire a web designer, though, getting the site up and running is only the first step. 

If you want repeat visits to your website, you have to give folks a reason to come back.  Especially if you’re not using the site for online sales, you’ll find that providing articles or blog posts with fresh and interesting content is one of the best ways to get consumers in the habit of coming back.  If your customers look forward to the new content you post, you have a much better shot at creating a lasting impression of your brand.

The key is to make your content fresh and relevant, though, and that’s no easy task.  Entrepreneurs with new websites often worry that they’ll have trouble continually coming up with a new story to tell.  Here’s the secret:  you don’t have to tell a new story with every post; you simply have to tell the same story in a fresh way. 

Technology is your friend.

Let’s say that your family owns a farm – you have orchards, a bakery, a produce stand, and wagon rides so that customers can pick their own fresh fruit.  You want your website to tell your story and to encourage folks to support your small local business.  But what will you write about in your blog?

You start out with blog posts about what’s in season, but it doesn’t have to end there.  You can include recipes that feature your fresh produce, and move on to other topics.  Take your website visitors on a virtual tour of your bakery, or of the farm, using Skype.  Interview your visitors and get their permission to include their favorite parts of their visit in a video collection.  Show off the new water recycling system you’ve installed and take the opportunity to talk about sustainable farming and how important it is.  Invite a local chef to feature your produce in their restaurant and post the menus on your website.  Create an infographic that talks about the nutritional value of fresh fruit, or that shows a breakdown of all the crops you raise and where you have them planted on the farm.

You’re telling the same story about a hardworking, family-owned business, but you’re using technology to share that story in fresh and interesting ways.  Your website analytics can give you valuable information about which pages get the most views and are shared with others, and you can use that feedback to tailor future content.

Search Engine Optimization (SEO) is an important tool – so important that lots of websites simply hire someone to spin (rewrite) articles to fool Google into thinking that the site is materially different from the last time it was crawled.  The benefit of creating genuine rich content is that you don’t have to fool a search engine – your site actually has new, relevant, and engaging content.  There’s so much more to building a vibrant, successful website than simply securing a web address and slapping up some graphics.  If you’re not using the incredibly power of your site to tell your unique story, then you’re missing the boat.

Work Your Biz Wednesday: Turning Negative Reviews

Manage the online reputation of your small business with these tips from Melinda Emerson, the Small Biz Lady.

Work Your Biz Wednesday: Online is Where It Is At

Here are 6 tips that will make you look like a rockstar when promoting your small business online from the Small Biz Lady, Melinda Emerson.

Nextiva Tuesday Tip: The Truth About Negative Online Reviews

?????????????????????????????Are you in denial about negative online reviews of your business? I know plenty of small business owners who don’t list their companies on review sites like Yelp! Others are listed, but never bother to check their listing to see what kinds of reviews their businesses are getting.

While I can understand the impulse to hide your head in the sand when it comes to online reviews, here are four reasons why playing ostrich isn’t a good thing.

  1. Your potential customers are reading online reviews, so you should be, too. A whopping 79 percent of U.S. adult Internet users check online reviews sometimes or always before they buy something, a survey by YouGov reports. Just 7 percent never do. Online reviews have become essential to both online and offline shoppers, so if you aren’t checking them, you’re in the dark about how customers view your business.
  2. The reality probably isn’t as bad as you fear it is. Yes, we’ve all heard horror stories about bad reviews going viral. However, the YouGov survey says Internet users are far more likely to post good or mixed reviews than negative ones. Just 21 percent say they’ve ever left a bad review, compared to 54 percent who have left a good one and 59 percent who have left a mixed one.
  3. Even the negative reviewers aren’t out to get you. Tales of vengeful competitors posting bad reviews of small businesses get a lot of attention in the media. In reality, though, 88 percent of reviewers who write bad reviews do so to prevent other customers from having a bad experience, not out of vengeance. About one-fourth leave bad reviews to help get over their anger, while 21 percent do so hoping the business will take steps to remedy the problem they’re complaining about.
  4. Which leads to the fourth and most important reason not to ignore negative reviews: Bad reviews are a valuable tool for growing your business. Negative reviews show you what you’re doing wrong (or what the customer perceives as wrong, which is pretty much the same thing). They offer a chance to make it right and then share what you’ve done with the world. If you can convince an unsatisfied customer you care about their experience and you’ve got their best interests at heart, you just might earn a customer for life—one who will evangelize your business to their friends, family and online connections.

Did you ever think so many positive things could come out of one negative online review?

Work Your Biz Wednesday: How to Develop an App for your Small Business

Use the mobile web to develop your small business! Learn how with these 5 tips from The Small Biz Lady, Melinda Emerson.

Work Your Biz Wednesday: How to Have an Impact with Your Blog

Do you write a blog for your small business? In this week's Work Your Biz Wednesday video, Melinda Emerson, The Small Biz Lady, has some tips on how to ensure your blog is making a big impact.

The Hottest Technologies to Watch in 2014

sparkling_2014_lightsWhat are the hottest technologies your company should know about next year? Here is my watch list for 2014:

Rapporative: People buy from who they know, like and trust. Form a relationship with your prospects and customers by integrating their social media posts inside your email. How to use it: When you receive an email from a prospect, you now see their latest social media posts attached. This is a fantastic time to comment on them to further your relationship.

Bitcoin: This internet currency is getting a lot of press this year. It uses peer-to-peer computer technology to operate with no central banks. The managing of these transactions and the issuing of bitcoins is carried out by the an Internet network. How to use it: Is it time for your company to accept this currency to gain an advantage over your competitors?

Mobile wallet: Is this finally the year for the customer to leave their wallet at home? With solutions like Coin, it is sure to make an impact. This new product allows consumers to program all your credit cards into one payment size card. The device must be near your smartphone or it locks! How to use it: Ensure your company accepts mobile wallet solutions at all brick and mortar locations.

Geofencing: When customers are searching for something on their phone, how does the small business get them to buy from their company? One answer is geofencing that uses GPS to set a virtual perimeter for a given geographic area. How to use it: Generate a fence around your store or a particular location. When the consumer enters the "fenced-in" area, a text or email with a special offer is pushed to the customer's phone with their permission.

Mobile check out: Apple pioneered mobile checkout from a sales person’s smart phone. Gone are the days of waiting in a cash register line. How to use it: Equip your staff with these devices and sales will increase as a result of a closer bond with the customer.

3D printing: Instant delivery of physical products are becoming a reality. If consumer 3D printer sales continue to double over the next two years, the download market could reach 73M units for 2015. Based on research conducted by 3Dagogo, an online marketplace for 3D designs, 70% of all 3D designs found online actually cause failed prints due to design flaws. How to use it: Can your company deliver its products through 3D printing?

Connected cars: Google’s self-driving car is not yet a reality, but with the Internet everywhere, why not in your car?  Auto makers are starting to make cars their own hot spot so they can receive data and communicate with the driver’s hand held devices. Leading auto companies Audi, BMW, and Mercedes are starting to make it standard in their cars. How to use it: What solutions does your company offer that should be accessed from the car?

The quantified self: Consumers are checking their own blood pressure, pulse and steps on mobile devices. Forty percent of smartphone users want their phone to log all of their physical activities and 56 percent would like to monitor their blood pressure and pulse using a ring. Popular wearables are currently available from Nike and Fitbit. How to use it: What solutions does your company offer should be monitored from smartphones?

Faster Wi-Fi: The average consumer household today has 6 devices that connect to the Internet. As more devices become connected, the burden on the existing Wi-Fi networks will begin to show strain. The next generation of the wireless networking standard called 5G WiFi, or 802.11ac will offer faster speeds making it more capable of handling the spiking demand for connectivity. How to use it: What solutions become more beneficial at higher Wi-Fi speeds? What else do you sell that can be connected to the Internet?

What would you add?

How to Get to the Top of the Search Rankings

Every small business owner wants to be number one. This remains the same when it comes to being listed in organic search engine rankings. They not only want to be on the first page, but they want to be listed in the #1 position. Most search engine experts believe that being listed first is important. Studies from online ad network Chitika show that the top listing in Google's organic search results receives 33% of the traffic. Number 2 gets 18%. The top 5 spots get 75% of all the traffic. In fact, according to this study, 91% of Google’s traffic is on page one of the search results.

For every business, search rankings are all about relevant content and strong authority on a given subject area for targeted visitors. Here is how to come out on top when it comes to organic search results:

  1. Use lists. People and search engines love lists. For example, “7 Ways To…” should list relevant content that ties to the company’s brand and has many links to relevant sources. Sharing the “link love” to highly respected sites will give the company’s web site a boost.
  2. Interview industry experts. This will get their well searched name in a ranked result from the company’s site. As a result, this will make the site more findable.
  3. Make it easy to share. Include a share widget on each page of the website. It’s an ideal way to increase traffic and relevant links. Share content from the company’s website through all active social media platforms.
  4. Check web analytics. Through Google Analytics, find out how unique visitors find the company’s site and where they come from. Test new content and recheck.
  5. Ask for links. Email reputable industry sources and ask to exchange links. Focus on the company’s competition. This can easily be found by searching for link: within the search box.
  6. Write a guest post. Select sites that have relevant content and similar visitors to what the company needs. is an excellent resource to get started. Write an expert piece and link back to the company’s site.
  7. Tag the content.  Use standard tags such a meta description, title, and header. Grant Simmons, Director of SEO & Social Product at The Search Agency also recommends adding “new and necessary tags, OG for Facebook, Twitter Cards, and microdata formats…” 

How did your company get to the top?


15 Social Media Mistakes You Are Making

Every small business knows that they need to utilize social media as part of their marketing plan. But in the process, they are making a lot of mistakes. Here are the most common ones and what to do about them:

  1. You are only selling your “stuff”. You communicate only your product offers on social media. You are constantly asking people to buy instead of establishing a relationship with them first.
  2. You are talking at people, not with them. You are not having two way conversations with people, but only broadcasting your message. A good indication that this is happening is no one ever responds to what you post.
  3. You are talking to the wrong people. You have no strategy for your social media. You talk to anyone that will talk to you. This is because you may have outsourced it to any GenY-er you can find instead of someone with specific experience.
  4. You ask others to retweet or share your content, but never talk to them any other times. The only time you communicate with potential partners is to ask them to share your stuff. You should always ask how you can help them before asking for favor.
  5. You broadcast the same message across all the channels. You need to tailor your message for each specific social media channel. For example, the form of any marketing message needs to be different on Facebook vs. Twitter.
  6. You focus on numbers not quality. You are obsessed with the number of followers instead of the quality of their interaction with your company.
  7. Posting infrequently or irregularly. No one knows when you will show up on social media. You need to have a regular schedule to show dependability and consistency of your message.
  8. Not posting the same things multiple times during the day or week. Most social media posts have a short shelf life (Twitter -15 minutes, Facebook- 60 minutes). Everyone is not always on social media so things need to be posted multiple times.
  9. Not monitoring what people are saying about your company. Reputation is your biggest marketing weapon. Customers now place more trust in online reviews than advertisements. You need to know what everyone is saying about you!
  10. You have no company social media policy.  Can employees check their social media accounts at work? Can they post on behalf of the company? There is no right or wrong answer, but there should be a specific policy.
  11. A photo that does not reflect your brand. Many companies just use there logo, but what could be a better representation of your brand?
  12. You delete negative comments. On social media, this is a big mistake. Instead, respond with empathy and provide a solution.
  13. You send automated direct messages to followers. Another big mistake since most social media users consider this spam. Only send direct messages that are customized for the person you are connecting with.
  14. Using too many hashtags. This is a good tool to become part of a conversation, but not every tweet or Facebook post needs to have a #newhashtag on it! #OMGsocialmediamistakes
  15. Not leaving enough space for other people to retweet you. Make it easy for people to retweet you by leaving room for their Twitter handle and the letters RT. Don’t use the full 140 characters in your original tweet since this will force them to delete some of your message.


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