Posts Tagged ‘Hiring Tips’


Mondays with Mike: How To Vaccinate Your Job Applicants

I’ll start this article with a nod to Dan and Chip Heath, whose book, Decisive, has had an enormous impact on the way I handle making important decisions.  I’ve learned over the years that while sometimes all you can do is trust your gut instinct, there’s a lot to be said for making decisions as deliberately as possible.  The vaccination technique in the hiring process plays the very important role of eliminating a number of the poor options, leaving you with the applicants who are best suited for your position.

Here’s how the vaccination technique works:  Let’s say that you’re hiring for a customer service position.  Before you write your job ad, think back to the problems you’ve had with previous employees in that position and make a list of the parts of the job that presented the biggest challenges.  Now, include those parts of the job description in the ad.  If it feels like you’re warning people off the job, then you’re doing it right!  Your goal should be to accurately describe the job, warts and all.

Why would you want to focus on the difficult aspects?

Stocksy_txpbfc73dd2sR8000_Small_175628You’re inoculating your applicants.  You’re giving the candidates who don’t want to deal with irate customers’ complaints a reason not to apply.  You’re telling the folks who don’t ever want to work weekends that they’re not going to be happy in the position.  You’re essentially screening out unsuitable folks so you don’t have to waste time interviewing, hiring, training, and ultimately firing them. 

My favorite way to write an ad is as a challenge to just the right candidate.  Emphasize that it’s a very special person you’re looking for, with just the right unique skill set.  People who read your ad and say “That’s me!” are the ones you’re looking for.  They’re dedicated and prepared to face the challenges of being your customer service rep.

In addition to screening out candidates who aren’t a good fit for your job, vaccination also ensures that your applicants know what they’re getting onto.  They won’t legitimately be able to complain that they didn’t know they’d have to work evenings and holidays if you included those details in the ad.  Think about the alternative – you gush about what a great company you’ve built, how wonderful the staff is, and how rewarding the work is – some employees may feel like they’ve been misled when they encounter their first real challenge.  Oversell the difficulties and let them discover for themselves how wonderful your company is.

When you’ve weeded out the unsuitable candidates, what you’re left with is a short list of much better options, and that means that you’ll be able to make a better decision since you’ve taken the time to deliberately sift out the cream of the crop before you even schedule the first interview.  Good decision making is a habit, and eliminating unwise choices is one of the surest ways to improve your long term outcomes and bring on staff who’s in it for the long haul.  


Mondays with Mike: Make Micro Employment Work For You

Gone are the days of offices packed wall-to-wall with full-time employees pretending to be busy when the boss walks by.  It’s too expensive to keep a staff waiting around for your busy times, and savvy entrepreneurs are increasingly turning to micro employment to handle their fluctuating needs for staff.

Micro employment is employing contractors on an as-needed basis, and it works best for companies who have varying needs, based either on fluctuations in work load or based on shifting expertise requirements.  IT services is the perfect example:  from time to time, every single company is going to have technical difficulties and need the services of an IT professional.  But think about it … do you need one every day?  Every week?  If your needs are occasional, then you may be better off outsourcing your tech support.

Your first step is assessing your needs.  Do you need occasional articles written for your blog (and spend three days dreading the writing and another half day slogging through it?)  Find yourself a freelance writer.  If you’re an accountant and need additional help during tax time, you can find freelance help to help you get through the busy time.  Is your customer service department overwhelmed at the end of every month?  Find a temp to help ease that crunch. 

One important tip:  always, always try out your new contractor with a small sample job.  Hire your writer for a single article before you commit to a larger project, or bring your temp in during your slow time so that you can assess their abilities.  The point is to line up your freelancers before you need them so that you know you can count on them in a pinch.

It’s a big old world, and you may find that the contractor who best suits your needs lives on the other side of the planet.  While you can find good folks without having to meet them in person, I strongly advocate a virtual face-to-face via Skype.  There’s no substitute for spending a few minutes getting a feel for your micro employee.  You create a connection that’s impossible to forge via email.

Stocksy_txp28c9325ayB7000_Small_210944The key to finding – and keeping – good contractors at the ready is to pay them well.  The rule of thumb is that you’ll always pay more per hour for a good contractor than you would for a full-time staff person, but in the long run, it’ll almost always save you money.  How?  You only pay for the hours that your contractor is actually working, and you save on the benefits package as well.  I’m not advocating that you strip benefits from deserving staff, but I am suggesting that you have a responsibility to your company to staff it according to your needs.  In the long run, if you’re paying a highly hourly wage to a skilled contractor, they end up with the flexibility to work when they choose, and you end up with high quality work at a relative value.  Another tip:  always, always pay your contractors promptly.  You want them eagerly anticipating your next call, rather than looking for excuses not to work with you again.

At the end of the day, micro employment provides both you and your contractor with flexibility; you have the option to scale your staff up rapidly, as needed, and your contractors earn a higher hourly wage than they would if they were full-time, and they can schedule their work to suit themselves.  Micro employment works for everyone.


How to Make Great Hires in Your Small Business

Stocksy_txp9a65d8f63x6000_Small_34724As your small business grows, you begin to consider hiring help to take some of the workload and stress off of you. After all, if you can delegate some of the work that isn’t required to be done by you, you free yourself up to work on tasks that generate revenue. These tasks include things such as developing your company’s overall strategy, scheduling pitch meetings or being the face people see when they walk in your door.

That being said, moving into the land of becoming an employer is far from easy. Turnover in industries like restaurants can be shockingly high, at around 60%, and every time you hire an employee that will leave after a few short months, you’ve got to invest more time and money in finding a replacement.

These tips will alleviate some of these headaches and help you make great hires in your small business.

1. Know What You’re Looking For

The more specific you are in your hiring needs, the better you will be able to find it. Start by determining whether you even need a full-time employee. Possibly you only need a little help, which can be fixed by hiring a part-timer or a freelancer or agency who can take on project work like writing or design.

Then, decide what skills and experience you need. This will help you write a concise job description that will only attract the people that are qualified for the role you’re seeking to hire. Consider:

  • Any special skills that will make the job easier
  • Experience you want in a given industry
  • Job history working in similar positions

Obviously, if you’re hiring an ice cream scooper for the summer, the requirements will be lower than if you are hiring a marketing manager, but it’s still important to determine the qualities the person should have. Ideally, you want people who are hard workers and are committed to your company, who are looking for a job they can grow from over a long period of time.

2. Look in the Right Places

Job boards are the easy (and rather lazy) choice for employers to find employees, but fewer employees are finding value in the masses of unqualified resumes they get as a result. Many call job boards a “cattle call.”

Did you realize 92% of companies use social media for recruiting? Social media may be the right place to begin your search if you’re looking for professionals specializing in marketing or business services.

And don’t overlook your own local network. You may know people who can refer the perfect candidate to you, and since referrals tend to retain employees longer (46% after one year compared to only 22% from job boards), your golfing buddy might be your ticket to finding an employee who will stick with you.

You can also work with a recruiter, especially if you’re seeking to hire a professional with highly-specific skills. While a recruiter will take a bite out of your budget, it may take him less time to find the best talent for the job than it would you.

3. Make Your Company Enticing

Remember: job candidates will be interviewing you just as much as you them. And with unemployment less of a threat than it was a few years ago, they can often afford to be picky about where they work. Make sure your company is positioned to appeal to them.

You can’t expect someone accepting an entry-level position to want to stay in that role for years, so ensure that you have a clear path to growth so that when they’re ready to move up the ladder, they don’t have to leave your company to do so.

Also look at your employee benefits offerings. Are you competitive against what other local businesses provide their staff? Health insurance, vacation time, and other perks should be included in your hiring budget and plan, and should be appealing enough to make anyone clamor to work for you.

Part of finding and keeping good employees is doing your best to clearly identify what you’re looking for in a hire. The rest comes from solid management and providing that employee every reason to want to continue working for you.


Nextiva Tuesday Tip: Could Seniors Be Your Secret Customer Service Weapon?

Stocksy_txpbe336fabXT6000_Small_6767There’s a reason Walmart hires senior citizens as greeters at its stores: Seniors who are seeking employment are generally “people persons” who like socializing and engaging with others. That’s one of the findings of a survey by Society for Human Resource Management (SHRM) that asked hiring managers about hiring senior citizens.

If you’re looking to enhance your company’s customer service, hiring seniors could be a great idea. Here are a few of the reasons managers in the SHRM survey say seniors are valuable employees:

  • Seniors tend to be more patient than younger people when dealing with customers.
  • Because seniors have a lot of life experience, they’re often good at coming up with solutions to problems.
  • Hiring seniors who have past experience in your industry enables you to tap into their decades of knowledge.
  • Seniors often enjoy mentoring or passing their expertise on to younger employees.
  • If your business relies on referrals or word-of-mouth to gain new customers, you’ll be able to tap into seniors’ vast networks of contacts from years in the work force.
  • Seniors typically aren’t dealing with children at home, and they may be widowed or widowers, so they have more free time to dedicate to their jobs.
  • Most seniors have a strong work ethic and are highly reliable.

How can you make the most of seniors at your business?

  • Take advantage of their natural skills and past experience. A senior may not do as well in a fast-paced environment. You can still tap into the senior employee’s abilities by having younger workers “triage” customer service calls and pass them on to the senior employee to handle in detail. This way, customers feel they are being responded to quickly, but also feel cared for by the detail-oriented senior employees.
  • Train them on technology to get them up to speed. Although they didn’t grow up with technology, seniors who are in the work force are typically eager to learn. Most seniors use the Internet, email and social media in their personal lives, so you won’t be starting totally from scratch.
  • Treat them with respect. Give seniors an opportunity to share their insights and experiences with younger employees on your team. Their approach to solving customer problems will likely shed new light on common issues your customer service staff faces.

There are plenty of senior job boards, such as JobsOver50 or Senior Job Bank, where you can list openings to attract this age group; you can also contact local organizations for seniors in your community. 


A Great Customer Experience Depends on Great Hiring

About this series: This series of articles from Nextiva will help you grasp of the essentials of customer service: the principles and guidelines that will serve you well in any era, regardless of trends, changing technology, and a constantly evolving customer base. Our guide is Micah Solomon, customer service and customer experience consultant, author, and speaker.

A great customer experience depends on great employees. To get those great employees, you need to know what to look for in an employee you’re going to put in a customer-facing position.

The trick is to hire your customer-facing team based on the following psychological traits, even before you start thinking about the specific skill set you’re looking for.  (Yes, the appropriate technical skills also matter. You can’t hire an empathetic surgeon who is also a klutz. But for most customer-facing positions, the technical skills are largely teachable, while the underlying personality traits can be much more easily hired than taught.) 

WETCO: The five crucial traits of customer-facing employees

Employees Only: Do Not Open Door-Snake Pit (humorous signage from Wall Drug, Wall, ND) © Micah Solomon micah@micahsolomon.com

Wall Drug, N.D. (c) micah@micahsolomon.com

The traits I consider crucial for customer-facing work are contained in my acronym “WETCO.” My suggestion is to picture a big, wet dog at PETCO, and you’ll never forget this acronym.

Warmth: Simple human kindness. Warmth is perhaps the simplest and yet most fundamental of these five personality traits. In essence, it means enjoying our human commonality, flaws and all.

Empathy: The ability to sense what another person is feeling. Empathy is a step up from warmth; empathy moves beyond the plateau of liking other people and is more like reading hearts—the ability to sense what a customer needs or wants, whether or not this desire is even yet apparent to the customer.

Teamwork: An inclination toward ‘‘Lets work together to make this happen’’ and against ‘‘Id rather do it all myself.’’   On the one hand, customers do need the help of entrepreneurially minded employees who will take charge of the situation without prodding, people who are willing to fix a problem all by themselves, if necessary. But that attitude needs to be seasoned by an inclination to favor a team approach, or your organization will soon suffer from the friction created.

Conscientiousness: Detail orientation, including an ability and willingness to follow through to completion. Conscientiousness is a key trait for successfully serving customers, and unfortunately may not always be found in those who are otherwise suited to customer service work. The quintessential ‘‘people person’’ may lack conscientiousness, and this one flaw can be fatal: An employee can smile, empathize, and play well with the team, but if he can’t remember to follow through on the promises he made to customers, he’ll kill your company image.

Optimism: The ability to bounce back and to not internalize challenges. Optimism is a necessity in customer-facing positions. Employees who can’t shake off a drubbing from a customer won’t last long. Support from management is, of course, important here, but the employees themselves need a positive, optimistic self-image as well to propel themselves forward in the face of daily adversity.

How to select for WETCO

How to select such people? An ideal approach is to match candidates to the psychological profiles of existing, successful employees. You may not have gathered this data for yourself yet, in which case you’ll be dependent on an outside company to provide it. That’s okay, because some of the available external tools are excellent. But you need to use your chosen methodology consistently: on every hire, rather than as the whim hits you. If you use scientific methods only sporadically you’ll never know what worked and what didn’t. Instead, the selectiveness of your inherently biased—that is, human—memory will trick you and you’ll continue to favor unscientific, ineffective hiring patterns that will hamper your organization for years to come.

If you start with externally generated profiles, as you grow be sure to gather data specific to your company. This process isn’t that complicated. Have your best performers answer profile questions and then bank these results. Have your average performers do the same, and then bank those results. If you show a consistently measurable difference between these two categories of employee, you have a valid test.

The necessity of a trial period

Great companies tend to have a lengthy trial period before newly hired employees become ‘‘brand ambassadors’’—that is, are ready to be foisted on the public. This is important in providing consistently great service, because how your brand is perceived is only as strong as the weakest cliche´—sorry, link. There’s no truer truism than the simile of the weak link; it’s one of the unnerving truths about providing customer service. You never want those potentially weak links out there representing your brand, whether at the returns counter, the contact center, or connected via their workstations to customers.

The trial period is also important for protecting your company culture. Even in the best-handled hiring scenario, it can take ninety days to know if you have a fit. Most often, it takes that much time for the employee to know if there’s a fit. At the Ritz-Carlton, for example, the first twenty-one days are treated as crucial, and if you’re not there for the big, transitional ‘‘Day 21,’’ you’re taken out of the work schedule. They don’t cut corners here, and neither should you.

Article © 2014 Micah Solomon


Nextiva Tuesday Tip: Is It Time to Invest in New Employees—or Is New Technology Enough?

Do you really need to hire new employees—or would new technology serve the same purpose? According to the fifth annual Brother Small Business Survey, a whopping 72 percent of small business owners believe new technology would provide a better return on their investments than hiring new employees (28 percent) this year. No wonder nearly half (49 percent) the small business owners surveyed said investing in new technology is their top priority this year.

It’s not exactly cut and dried. If you’re confused, you aren’t the only one: 63 percent of survey respondents say they often feel “overwhelmed” by the number of tech tools available to help run their companies, and struggle to keep up with knowing what technology to buy.

What are small business owners planning to buy this year? Well, 41 percent say they’re going to invest in mobile devices such as smartphones and tablets. About one-third will buy Customer Relationship Management (CRM) software, 20 percent will buy social technologies and 15 percent say cloud services will be essential to their businesses this year.

So how do you know whether you should hire—or if buying new technology could fill the bill just as well? When debating new technology, ask yourself:

  • ?????????????????????????????????????????????????????????What is the learning curve for this tool? Can you or your existing employees get up to speed quickly enough that the tool will quickly start providing a return on investment?
  • How much time will the tool save? If the amount of time it saves allows you or your employees to absorb the new tasks into your existing workday, that’s ideal. However, if the new technology will add hours to your workday, you may need to hire new staff to handle the load.
  • Will this tool create additional work or additional business? Sometimes a tech tool can work so well it creates more work. For instance, your new CRM system may create more work at first as you follow up more frequently with prospects and customers. However, eventually it should create new business, not just new work. When you implement a new tool, figure out the break-even point at which it’s generating enough new business to finance hiring a new employee. 

Nextiva Tuesday Tip: How to Get the Most From a Temporary Employee

??????????????????????????????????Are you using (or considering) temporary employees in your small business? Last year we told you why hiring temps can be a smart way to staff up without the hassles of hiring permanent employees. These tips will help you get the most out of your temporary employee relationships.

Welcome temporary employees on board. Too many temporary employees are met with blank stares when they arrive at a new job, then essentially ignored for the duration of their employment. Just as with any new employee, your temporary workers should receive a warm welcome to your business. (This is especially important if you think you may eventually want to hire the temp full-time.) It’s a good idea to match the temp with an employee on staff who can show him or her the ropes of company culture. Talk to your full-time employees about the importance of making sure they help the temp fit in.

Provide adequate orientation and training. Sure, a temp will come to you with knowledge of a skill, such as how to use Excel spreadsheets, code websites or operate a certain type of machinery. But that doesn’t mean he or she knows how the particular job he or she is doing at your company works. No matter how impatient you are for the temp to get to work immediately, spend some time orienting temps as to where their job fits in within the company, what the goals of the job are, and how to perform the specific duties of the job. It will be time well spent.

Take care of the proper paperwork. Just because a temporary agency is handling the temp’s payroll doesn’t mean you’re off the hook legally. Temporary employees can still file claims against your company if they feel discriminated against, harassed or if you are breaking wage and hour laws. Make sure each temporary employee reviews your employee handbook and signs a document that he or she has read and understood it. Also review your contract with the temporary agency carefully so you know what forms you need to have the temp complete, what records you’re required to keep about the person’s employment, and how long you need to maintain them after he or she leaves. By dotting all the i’s and crossing your t’s, you’ll protect yourself and your business. 


Nextiva Tuesday Tip: Should You Hire Your Spouse to Work in Your Business?

Stocksy_txpb6090cd68s3000_Small_17056If you have trouble finding workers with the dedication and loyalty you need, there’s a solution that can offer the best of both worlds: hiring your spouse. You get an employee who you know truly cares about your business, and the money you pay your spouse stays “all in the family.”

But before you broach the idea to your spouse, there are some important factors to consider.

How will working together affect your relationship? Some spouses can work together all day long and enjoy a happy marriage after hours, while others find business stresses spilling over into their personal lives. Clearly define roles within the business so each of you knows what he or she is responsible for. Also set boundaries outside the business, such as not discussing business over dinner or taking regular weekends off.

What does your spouse expect from the job? Perhaps your spouse expects to work closely together and spend lots of time with you, while you expect to scarcely see each other because you’ll both be so busy handling your separate duties. Clarify your expectations from the beginning and make sure you are both on the same page. Is this a short-term arrangement or a permanent move? Will your spouse need to work for free if money is tight?

How will a spouse working in the business affect your company’s dynamic? When you bring a family member into the business, nonfamily employees may assume your spouse will get favored treatment, that they will be passed over for promotions or that they can’t be honest with you about problems with your spouse. Discuss these issues openly to ease their worries.

What are the legal and tax implications? The way that you report and pay taxes for a spouse in the business will vary depending on whether your spouse is considered an employee or partner/co-owner. If the spouse is an employee, you need to withhold appropriate taxes from his or her pay just as with any employee. If your spouse has an equal say in the business and/or contributes capital, he or she is considered a partner, which affects your business’s tax reporting and payments. (See this IRS article for more information.) To avoid unpleasant surprises, consult your attorney and accountant regarding the tax and legal implications of bringing a spouse on board. 


Mondays with Mike: The Quick Qualifier – The Secret To Better, Faster Hiring

For entrepreneurs with a sizeable staff, payroll can be one of the biggest expenses.  That expense can multiply quickly if we don’t hire the right people, so any techniques we can find to improve our hiring outcomes can make a huge difference in our bottom lines.  The fact is that there aren’t a whole lot of shortcuts when it comes to running your business better, but I’m going to share one that can help you simultaneously speed up your hiring process while sifting out your best choices – automatically.

????????????????????????????????Conventional wisdom may tell you that casting as wide a net as possible in your hiring search will yield the highest quality result, but given today’s job market, your problem is unlikely to be a shortage of applications.  Rather, you’re likely to be buried under a sea of resumes, and your greatest challenge will be separating the wheat from the chaff – reducing the flood to a manageable stack of resumes from qualified, competent folks.  That’s where my technique comes into play.

When I post an ad for a job, about 75% of the way through the ad, I insert the following:  “To prove that you’re a meticulous reader, you have to include the following sentence when you send your resume: ‘It is with my utmost respect that I hereto surrender my curriculum vitae for your consideration.’”

Now here’s where the automation comes in.  You create an email filter that searches for the specified sentence, and sorts all of the qualifying resumes into a folder for you to review.  Think it won’t make a big difference?  Think again!  I’ve had as many as 80% of the resumes for a specific position eliminated by this filtering tactic.  Now you may be worried that you might discard a great resume, but let me tell you why this technique works:

  1. The unemployment rate is still so high that folks are desperate, sending off resumes to any ad they read, regardless of whether or not they’re qualified.  In fact, the applicants who don’t include the sentence may not have even read the application, and might have zero relevant experience.  They’re not the employees you’re looking for.
  2. Regardless of the field, attention to detail is crucial, and including the sentence demonstrates that an applicant cares enough to get it right.
  3. You’re looking for candidates who can follow instructions, and applicants who comply with your directions demonstrate a willingness to do what you expect them to.  They’re eager to please, and that’s important for nearly every position in a business.

I’ve used this technique repeatedly, and it’s proven to help select the very best candidates for my careful consideration.  In fact, one of the best employees I’ve ever hired responded by writing: “Yes, I’m so detail-oriented I am including the sentence you requested. However, I also noticed you spelled the word ‘meticulous’ incorrectly, and here’s the correct way to spell it.”  She ended up being a partner in one of my companies.




 
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